Publications

Teaching Interest

Senior Executive Leadership Program - Middle East (SELPME)

Change is everywhere in the Middle East today, as many countries seek to diversify their economies and encourage new industries. While the region's complexity includes distinct political and economic conditions in each country in addition to an uncertain global... View Details

Teaching Interest

Senior Executive Leadership Program - China (SELPC)

Today's global business environment offers many exciting prospects for talented executives and ambitious organizations. To take full advantage of emerging opportunities in Greater China and beyond, businesses... View Details

Teaching Interest

General Management Program (GMP)

As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level. Moving beyond your field of expertise,... View Details

June 2010
Teaching Note

Design Thinking and Innovation at Apple (TN)

Teaching Note for 609066. View Details

Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Electronics Industry

May 2006
Class Lecture

Experimentation Matters: New Opportunities for Innovation

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March 2003
Teaching Note

Developing Products on Internet Time: A Process Design Exercise (TN)

Teaching Note for (9-600-121). View Details

March 2003
Teaching Note

BMW AG: The Digital Car Project (A) and (B) (TN)

Teaching Note for (9-699-044) and (9-699-045). View Details

Keywords: Auto Industry

February 2003 (Revised March 2020)
Teaching Note

Millennium Pharmaceuticals, Inc. (A) & (B)

Teaching Note for (9-600-038) and (602-063). View Details

Research Summary

Building and Managing Product Centric Organizations

Building and Managing Product Centric Organizations View Details

June 2020
Teaching Note

Sony

Teaching Note for HBS Case No. 618-045. View Details

May 2003
Module Note

Managing Development Networks

Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details

Keywords: Product Development; Resource Allocation; Research and Development; Networks; Design; Groups and Teams

February 2003
Teaching Note

Siemens AG: Global Development Strategy (A) and (B) TN

Teaching Note for (9-602-061) and (9-602-062). View Details

Keywords: Technology Industry; Telecommunications Industry; Bangalore; Germany

July 2024
Case

Porsche

By: Stefan Thomke and Daniela Beyersdorfer

The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is... View Details

Keywords: Change Management; Product Development; Growth and Development Strategy; Product Marketing; Auto Industry; Germany; Europe

Educators

May 2012
Article

Six Myths of Product Development

By: Stefan Thomke and Donald Reinersten

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2001
Working Paper

Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery

By: Stefan Thomke and Walter Kuemmerle

July 2002
Article

Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery

By: Stefan Thomke and Walter Kuemmerle

Keywords: Assets; Information Technology; Change; Health

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March 2017
Case

A. Lange & Söhne

By: Stefan Thomke and Daniela Beyersdorfer

The case describes how A. Lange & Söhne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of... View Details

Keywords: Watches; Operational Excellence; Brand ＆ Product Management; Product Development; Leadership; Growth and Development Strategy; Marketing Strategy; Product Positioning; Brands and Branding; Management; Operations; Production; Innovation and Invention; Price; Business History; Germany

Educators

May–June 2014
Article

The Magic of Innovation

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come up... View Details

Keywords: Innovation Management; Innovation and Management