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  • 17 May 2011
  • First Look

First Look: May 17

valuations in first financing rounds. Further econometric tests suggest that, as predicted by the theory, this effect is driven by unobservable heterogeneity, and it is more pronounced in teams that make... View Details
Keywords: Sean Silverthorne
  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition By: Sucher, Sandra J., and Shalene Gupta Abstract—Today layoffs have become companies’ default response to the challenges... View Details
Keywords: Dina Gerdeman
  • November 2021
  • Teaching Note

Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd.

By: Sandra J. Sucher and Shalene Gupta
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  • January 11, 2021
  • Article

The Breach of the U.S. Capitol Was a Breach of Trust

By: Sandra J. Sucher and Shalene Gupta
This article frames the January 6th attack of the U.S. Capitol as a betrayal of our trust in government. Using Sucher and Gupta’s trust framework, the article explains how the attacks were a failure of the four elements of trust: competence, motives, fair means, and... View Details
Keywords: Violence; Trust; Government and Politics
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  • July 2019
  • Article

The Trust Crisis

By: Sandra J. Sucher and Shalene Gupta
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  • July 2019
  • Article

The Elements of a Good Company Apology

By: Sandra J. Sucher and Shalene Gupta
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  • April 24, 2020
  • Article

How to Make Furloughs More Humane

By: Sandra J. Sucher and Shalene Gupta
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  • July 2019
  • Article

Leading with Trust

By: Sandra J. Sucher and Shalene Gupta
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  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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  • 03 May 2011
  • First Look

First Look: May 3

http://hbr.org/2011/05/column-the-hollow-science/ar/1 Effective Managers Say the Same Thing Twice (or More) Authors:Tsedal Neeley and Paul Leonardi Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract How do effective managers get employees to act... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

occurs slowly. Broadly, our studies provide evidence as to when and why people overlook cheating by others and examine the conditions under which the slippery slope effect occurs. Customer-Based Valuation Author:Sunil View Details
Keywords: Martha Lagace
  • 05 May 2009
  • First Look

First Look: May 5, 2009

Survive—Thrive: Leading Innovation in Good Times and Bad Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global... View Details
Keywords: Martha Lagace
  • 08 Jun 2010
  • First Look

First Look: June 8

Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book:... View Details
Keywords: Martha Lagace
  • August 2022 (Revised October 2024)
  • Background Note

Women in the Saudi Arabian Workforce

By: Sandra J. Sucher, Fares Khrais, Shalene Gupta and Menna Hassan
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  • November 2021
  • Teaching Note

The NCB Capital Turnaround: Waking the Sleeping Giant

By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
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  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

marketing function and the C-suite. Reasons for this are varied, but may include CEO and board priorities taken up by other issues or too much delegation of responsibility to the chief marketing officer. When a firm's marketing activities... View Details
  • 08 Sep 2015
  • First Look

September 8, 2015

demonstrates why some places, times, and industries should be associated with a greater degree of experimentation by investors. Investors respond to financing risk—a forecast of limited future funding—by modifying their focus to finance... View Details
Keywords: Carmen Nobel
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

trends in the market, the case prompts students to examine the future adoption of drug-eluting stents as well as to consider the potential marketing actions to be taken by Medtronic for ENDEAVOR—a newly approved stent that will hit the... View Details
Keywords: Martha Lagace
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

analyze the data using nonparametric tests and regression analysis. Findings—The mean number of business segments per firm varies significantly by country. Notably, there is no evidence in our sample that emerging-market companies are... View Details
Keywords: Martha Lagace

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