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Show Results For

  • All HBS Web  (365)
    • News  (16)
    • Research  (313)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (259)
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  • 22 Nov 2011
  • First Look

First Look: November 22

  PublicationsCompeting through Business Models Authors:Ramon Casadesus-Masanell and Joan E. Ricart Publication:In Handbook of Research on Competitive Strategy, edited by Giovanni Battista Dagnino. Edward... View Details
Keywords: Sean Silverthorne
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
  • 04 Dec 2012
  • First Look

First Look: December 4

  PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We... View Details
Keywords: Carmen Nobel
  • January 2006 (Revised March 2010)
  • Case

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure
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Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details
Keywords: Sean Silverthorne
  • June 2024
  • Supplement

Washio

By: Ramon Casadesus-Masanell
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Casadesus-Masanell, Ramon. "Washio." Harvard Business School Spreadsheet Supplement 724-867, June 2024.
  • June 2023 (Revised June 2025)
  • Supplement

Keroche (A) - (F)

By: Ramon Casadesus-Masanell
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Casadesus-Masanell, Ramon. "Keroche (A) - (F)." Harvard Business School PowerPoint Supplement 723-456, June 2023. (Revised June 2025.)
  • January 2016 (Revised December 2024)
  • Case

Airbus Versus Boeing (A)

By: Ramon Casadesus-Masanell
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
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Casadesus-Masanell, Ramon. "Airbus Versus Boeing (A)." Harvard Business School Case 716-436, January 2016. (Revised December 2024.)
  • 2014
  • Other Teaching and Training Material

Strategy Reading: Industry Structure

By: Ramon Casadesus-Masanell
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Casadesus-Masanell, Ramon. "Strategy Reading: Industry Structure." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8101, 2014.
  • October 2009
  • Simulation

Strategy Simulation: Competitive Dynamics and Wintel

By: Ramon Casadesus-Masanell
In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details
Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry
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"Strategy Simulation: Competitive Dynamics and Wintel." Harvard Business School Simulation 710-802, October 2009.
  • July 2009 (Revised February 2010)
  • Course Overview Note

Competing Through Business Models: Introductory Note for Students

By: Ramon Casadesus-Masanell
To aid students in the EC course, “Competing Through Business Models.” View Details
Keywords: Business Model; Competitive Strategy
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Casadesus-Masanell, Ramon. "Competing Through Business Models: Introductory Note for Students." Harvard Business School Course Overview Note 710-409, July 2009. (Revised February 2010.)
  • June 2009 (Revised March 2010)
  • Teaching Note

The Newsprint Industry (TN)

By: Ramon Casadesus-Masanell
Teaching Note for [703404]. View Details
Keywords: Media
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Casadesus-Masanell, Ramon. "The Newsprint Industry (TN)." Harvard Business School Teaching Note 710-406, June 2009. (Revised March 2010.)
  • September 2004
  • Article

Trust in Agency

By: Ramon Casadesus-Masanell
Existing models of the principal-agent relationship assume the agent works only under extrinsic incentives. However, many observed agency contracts take the form of a fixed payment. For such contracts to succeed, the principal must trust the agent to work in the... View Details
Keywords: Trust; Agency Theory; Relationships; Behavior; Motivation and Incentives; Contracts; Business Model; Emotions; Forecasting and Prediction; Ethics; Standards; Risk and Uncertainty
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Casadesus-Masanell, Ramon. "Trust in Agency." Journal of Economics & Management Strategy 13, no. 3 (September 2004): 375–404.
  • November 2022
  • Supplement

Why was Bosch so successful in the e-bike market

By: Ramon Casadesus-Masanell
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Casadesus-Masanell, Ramon. "Why was Bosch so successful in the e-bike market." Harvard Business School Multimedia/Video Supplement 723-856, November 2022.
  • November 2022
  • Supplement

What were the main external barriers to entering the e-bike market

By: Ramon Casadesus-Masanell
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Casadesus-Masanell, Ramon. "What were the main external barriers to entering the e-bike market." Harvard Business School Multimedia/Video Supplement 723-854, November 2022.
  • November 2022
  • Supplement

Why component supplier and not as a OEM

By: Ramon Casadesus-Masanell
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Casadesus-Masanell, Ramon. " Why component supplier and not as a OEM." Harvard Business School Multimedia/Video Supplement 723-853, November 2022.
  • February 2019
  • Supplement

KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

By: Ramon Casadesus-Masanell
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
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Casadesus-Masanell, Ramon. "KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)." Harvard Business School PowerPoint Supplement 719-807, February 2019.
  • April 2010
  • Course Overview Note

Competing through Business Models

By: Ramon Casadesus-Masanell
This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
Keywords: Curriculum and Courses; Business Model
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Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
  • November 2022
  • Supplement

What are the lessons learned to make intrapreneurship successful in a large company

By: Ramon Casadesus-Masanell
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Casadesus-Masanell, Ramon. "What are the lessons learned to make intrapreneurship successful in a large company." Harvard Business School Multimedia/Video Supplement 723-859, November 2022.
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