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  • September 2004
  • Article

Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

By: Manfred Krafft, Sönke Albers and Rajiv Lal
Keywords: Theory; Cost; Sales; Employees; Germany
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  • August 2020 (Revised January 2021)
  • Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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  • March 2008 (Revised March 2009)
  • Case

Transforming AMFAM

By: Rakesh Khurana, Rajiv Lal and Cathy Ross
On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since... View Details
Keywords: Customer Focus and Relationships; Governing and Advisory Boards; Marketing; Mission and Purpose; Strategic Planning; Insurance Industry; United States
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  • February 2005
  • Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran
Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details
Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India
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  • December 1999
  • Case

Lees Supermarkets: Customer Loyalty Programs

By: David E. Bell, Rajiv Lal and Ann Leamon
Keywords: Customer Focus and Relationships; Marketing Strategy; Food and Beverage Industry
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  • February 2011 (Revised April 2012)
  • Case

PepsiCo Peru Foods: More than Small Potatoes

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Matthew Bird
The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details
Keywords: Food; Supply Chain; Planning; Growth and Development Strategy; Leading Change; Agriculture and Agribusiness Industry; Peru
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  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

book excerpt The Scale Of The Threat From Retail Revolution: Will Your Brick-and-Mortar Store Survive? By Rajiv Lal, José B. Alvarez and Dan Greenberg After years against the ropes, many retailers are... View Details
Keywords: Re: Rajiv Lal; Retail
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing... View Details
Keywords: Martha Lagace

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