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All HBS Web
(1,050)
- Faculty Publications (188)
- June 2001
- Book Review
Review of Shelf Space, by Kurtzman and Rifkin
By: Nancy F. Koehn
Koehn, Nancy F. "Review of Shelf Space, by Kurtzman and Rifkin." CNNMoney (June 2001).
- June 2001
- Book Review
Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke
By: Nancy F. Koehn
Koehn, Nancy F. "Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke." Journal of American History 88, no. 1 (June 2001): 273.
- March 25, 2001
- Article
An Information Age Led by Business, So Far
By: Nancy F. Koehn
Koehn, Nancy F. "An Information Age Led by Business, So Far." New York Times (March 25, 2001).
- 2001
- Book
Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell
By: Nancy F. Koehn
Keywords:
Customer Focus and Relationships
Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell. Boston: Harvard Business School Press, 2001.
- February 2001 (Revised October 2002)
- Teaching Note
Henry Heinz: Making Markets for Processed Foods TN
By: Nancy F. Koehn
Teaching Note for (9-801-289).
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- February 2001 (Revised October 2002)
- Teaching Note
Michael Dell: Winning on the Demand Side of the Information Revolution TN
By: Nancy F. Koehn
Teaching Note for (801-363).
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- February 2001 (Revised September 2002)
- Teaching Note
Estee Lauder and the Market for Prestige Cosmetics TN
By: Nancy F. Koehn
Teaching Note for (4-801-362).
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- February 2001 (Revised September 2002)
- Teaching Note
Howard Schultz and Starbucks Coffee Company (TN)
By: Nancy F. Koehn and William Grundy
Teaching Note for (9-801-361).
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- February 2001 (Revised September 2002)
- Teaching Note
Marshall Field and the Rise of the Department Store TN
By: Nancy F. Koehn and William Grundy
Teaching Note for (9-801-349).
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- February 2001 (Revised September 2005)
- Case
Howard Schultz and Starbucks Coffee Company
By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments...
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Keywords:
Entrepreneurship;
Groups and Teams;
Brands and Branding;
Growth Management;
Employee Relationship Management;
Consumer Behavior;
Organizational Design;
Leadership Style;
Customer Relationship Management;
Competitive Advantage;
Vertical Integration;
Food and Beverage Industry
Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
- February 2001 (Revised January 2004)
- Case
Michael Dell: Winning on the Demand Side of the Information Revolution
By: Nancy F. Koehn
Koehn, Nancy F. "Michael Dell: Winning on the Demand Side of the Information Revolution." Harvard Business School Case 801-363, February 2001. (Revised January 2004.)
- February 2001 (Revised October 2002)
- Background Note
Entrepreneurial History: A Conceptual Overview
By: Nancy F. Koehn
Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial...
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Keywords:
Transition;
Demand and Consumers;
Competition;
Business History;
Entrepreneurship;
Customer Focus and Relationships;
Business Strategy;
Society
Koehn, Nancy F. "Entrepreneurial History: A Conceptual Overview." Harvard Business School Background Note 801-368, February 2001. (Revised October 2002.)
- February 2001 (Revised February 2002)
- Case
Estee Lauder and the Market for Prestige Cosmetics
By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular...
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Keywords:
Fluctuation;
Organizational Change and Adaptation;
Market Entry and Exit;
Entrepreneurship;
Luxury;
Business Strategy;
Society;
Beauty and Cosmetics Industry;
United States
Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
- February 2001 (Revised December 2002)
- Case
Marshall Field and the Rise of the Department Store
By: Nancy F. Koehn
Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the...
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Keywords:
Fluctuation;
Industry Growth;
Corporate Strategy;
Entrepreneurship;
Brands and Branding;
Society;
Distribution Industry;
Retail Industry;
Chicago
Koehn, Nancy F. "Marshall Field and the Rise of the Department Store." Harvard Business School Case 801-349, February 2001. (Revised December 2002.)
- February 2001 (Revised August 2001)
- Case
Henry Heinz: Making Markets for Processed Foods
By: Nancy F. Koehn
Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including...
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Keywords:
Demand and Consumers;
Competitive Advantage;
Corporate Strategy;
Entrepreneurship;
Supply and Industry;
Innovation and Invention;
Food and Beverage Industry;
United States
Koehn, Nancy F. "Henry Heinz: Making Markets for Processed Foods." Harvard Business School Case 801-289, February 2001. (Revised August 2001.)
- October 30, 2000
- Article
Building a Powerful Prestige Brand
By: Nancy F. Koehn
Keywords:
Brands and Branding
Koehn, Nancy F. "Building a Powerful Prestige Brand." Harvard Business School Working Knowledge (October 30, 2000).
- December 7, 1999
- Article
Henry Heinz and Brand Creation in the Late Nineteenth Century
By: Nancy F. Koehn
Koehn, Nancy F. "Henry Heinz and Brand Creation in the Late Nineteenth Century." Harvard Business School Working Knowledge (December 7, 1999).
- Article
Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food
By: Nancy F. Koehn
Koehn, Nancy F. "Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food." Business History Review 73, no. 3 (Fall 1999): 348–392.
- 1999
- Working Paper
Henry Heinz, 1844-1919: Connecting with Customers during Great Economic Change
By: Nancy F. Koehn