Publications

Keywords: Personal Characteristics; Beauty and Cosmetics Industry

July 2001 (Revised October 2004)
Case

PSA: The World's Port of Call

By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong

Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Business Strategy; Technological Innovation; Internet and the Web; Business or Company Management; Shipping Industry; Information Technology Industry

summer 2001
Article

Branding Means Connecting

Keywords: Brands and Branding; Customer Relationship Management

June 2001
Book Review

Review of Shelf Space, by Kurtzman and Rifkin

June 2001
Book Review

Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke

Keywords: Consumer Products Industry; United States

March 25, 2001
Article

An Information Age Led by Business, So Far

Keywords: Information; Business Ventures

2001
Book

Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell

Keywords: Customer Focus and Relationships

February 2001 (Revised October 2002)
Teaching Note

Henry Heinz: Making Markets for Processed Foods TN

Teaching Note for (9-801-289). View Details

Keywords: Food and Beverage Industry; United States

February 2001 (Revised October 2002)
Teaching Note

Michael Dell: Winning on the Demand Side of the Information Revolution TN

Teaching Note for (801-363). View Details

Keywords: Demand and Consumers; Information

February 2001 (Revised September 2002)
Teaching Note

Estee Lauder and the Market for Prestige Cosmetics TN

Teaching Note for (4-801-362). View Details

Keywords: Beauty and Cosmetics Industry; United States

February 2001 (Revised September 2002)
Teaching Note

Howard Schultz and Starbucks Coffee Company (TN)

By: Nancy F. Koehn and William Grundy

Teaching Note for (9-801-361). View Details

Keywords: Food; Food and Beverage Industry

February 2001 (Revised September 2002)
Teaching Note

Marshall Field and the Rise of the Department Store TN

By: Nancy F. Koehn and William Grundy

Teaching Note for (9-801-349). View Details

Keywords: Distribution Industry; Retail Industry; Chicago

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

February 2001 (Revised January 2004)
Case

Michael Dell: Winning on the Demand Side of the Information Revolution

Keywords: Entrepreneurship; Leadership; Innovation and Invention; Computer Industry

February 2001 (Revised October 2002)
Background Note

Entrepreneurial History: A Conceptual Overview

Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details

Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

February 2001 (Revised December 2002)
Case

Marshall Field and the Rise of the Department Store

Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the... View Details

Keywords: Fluctuation; Industry Growth; Corporate Strategy; Entrepreneurship; Brands and Branding; Society; Distribution Industry; Retail Industry; Chicago

February 2001 (Revised August 2001)
Case

Henry Heinz: Making Markets for Processed Foods

Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details

Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States