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Publications

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  • July 2020 (Revised November 2020)
  • Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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  • 2022
  • Working Paper

Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns

By: Marco Di Maggio, Justin Katz and Emily Williams
Firms offering "buy now, pay later" (BNPL) point-of-sale installment loans with minimal underwriting and low interest have captured a growing fraction of the market for short-term unsecured consumer credit. We provide a detailed look into the US BNPL market by... View Details
Keywords: Household Finance; Fintech; Consumer Credit; Credit; Consumer Behavior
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  • October 2018 (Revised July 2023)
  • Case

The Boston Beer Company (A): New CEO

By: Christina R. Wing and Marco Iansiti
In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that... View Details
Keywords: Beer/brewing Industry; Succession; Leadership; Change; Supply Chain; Change Management; Entrepreneurship; Supply Chain Management; Management Succession; Food and Beverage Industry; United States; Boston
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  • Web

Strategy - Faculty & Research

Harvard Business School Faculty Summer Reader 2025 Re: Willy Shih, Marco Tabellini, Debora Spar, Raffaella Sadun, Rosabeth Moss Kanter, Hise Gibson & Julian De Freitas More Faculty News HBS Working Knowledge 01 Nov 2024 Layoffs Surging in... View Details
  • 2020
  • Book

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

By: Marco Bertini and Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. View Details
Keywords: Commerce; Business Model; Design; Customer Relationship Management; Strategy
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  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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  • Web

Latin America - Global

competitiveness. Participants also identified a significant gap between corporate skill demands and academia, calling for greater collaboration between the private and public sectors with educational institutions to develop relevant curricula. Throughout this event led... View Details
  • 2020
  • Working Paper

Design in the Age of Artificial Intelligence

By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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  • Web

Popular - HBS Working Knowledge

in the Feminine Care Market Re: Rembrand M. Koning 11 Jan 2021 Working Paper Summaries The Political Effects of Immigration: Culture or Economics? by Alberto Alesina and Marco Tabellini 16 Jun 2020 Working... View Details
  • Web

Research - Global

Transmission of Democracy By: Marco Tabellini and Giacomo Magistretti In this paper, we study the effects of economic integration with democratic partners on democracy. We assemble a large country-level panel dataset from 1960 to 2015,... View Details
  • 2024
  • Working Paper

Migration, Climate Similarity, and the Consequences of Climate Mismatch

By: Marguerite Obolensky, Marco Tabellini and Charles Taylor
This paper examines the concept of “climate matching” in migration—the idea that migrants seek out destinations with familiar climates. Focusing on the US, we document that temperature distance between origin and destination predicts the distribution of migrants across... View Details
Keywords: Migration; Climate; Immigration; Residency; Weather; Ethnicity; Climate Change; Geographic Location; Policy; United States
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  • 2021
  • Case

NiPay's Pricing Conundrum

By: Marco Bertini and Oded Koenigsberg
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a... View Details
Keywords: Payment Systems; B2B; Pricing; Software; Marketing Strategy; Nigeria
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  • Web

Technology & Innovation - Faculty & Research

production workers) are associated with more autonomy and a wider span of control. By contrast, communication technologies (like data networks) decrease autonomy for both workers and plant managers. Treating technology as endogenous using... View Details
  • Web

Online Business Courses & Certifications | HBS Online

Essentials for Business Professors Karim Lakhani and Marco Iansiti Compete in the age of AI with a comprehensive approach to building, leading, and operating AI-powered organizations. 4 weeks, 5-6 hrs/week Pay View Details
  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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  • Web

HBS - The year in Review

Management Seth Neel Technology & Operations Management Charlotte L. Robertson Business, Government & the International Economy Marco Sammon Finance Lumumba B. Seegars Organizational Behavior Faculty Promotions Two faculty members were... View Details
  • June 2022 (Revised August 2022)
  • Case

Dollar Tree: Breaking the Buck

By: Jill Avery and Marco Bertini
For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details
Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States
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  • 2024
  • Working Paper

The Seeds of Ideology: Historical Immigration and Political Preferences in the United States

By: Paola Giuliano and Marco Tabellini
We study the long run effects of immigration on American political ideology. Exploiting cross-county variation in the presence of European immigrants between 1900 and 1930, we establish a novel result: historical European immigration is associated with stronger... View Details
Keywords: Political Ideology; Preferences For Redistribution; Cultural Transmission; Immigration; History; Values and Beliefs; Welfare; United States
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  • 2023
  • Working Paper

Local Shocks and Internal Migration: The Disparate Effects of Robots and Chinese Imports in the U.S.

By: Marius Faber, Andres Sarto and Marco Tabellini
Do local labor markets adjust to economic shocks through migration? In this paper, we study this question by focusing on two of the most important shocks that hit U.S. manufacturing since the 1990s: Chinese import competition and the introduction of industrial robots.... View Details
Keywords: Migration; Employment; Information Technology; Trade; System Shocks; United States
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  • 01 Sep 2012
  • News

All Smiles

Recent Doctoral graduates returned to campus in April to discuss their research and enjoy socializing at Young Alumni Research Day (see story below). From left, Marco Bertini (DBA 2006), Raj Choudhury (DBA... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services