Publications

Educators

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Business, Government & the International Economy - Faculty & Research

gender by political elites, it does not influence broader political outcomes like policy preferences or far-right voting. These findings reveal the sequence and mechanisms behind the distributional consequences of labor market... View Details

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

Educators

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Latin America - Global

Brazil Tel: +55 11 3549 9590 News & Highlights JUNE 2024 ALUMNI EVENT Alumni Event with HBS Club of Brazil The HBS Club of Brazil hosted a dedicated event for search funds in June 2024. Gustavo Vaz (MBA 2018), Marcos Noll Barboza (GMP),... View Details

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Named Fellowship Funds - Alumni

joined Goldman Sachs, and in 1975 was the second person for GS in Japan and all of Asia, enabling GS to become one of the first six non-Japanese companies to hold a seat on the Tokyo Stock Exchange. He was recognized in 1998 by Newsweek... View Details

2020
Working Paper

Design in the Age of Artificial Intelligence

By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti

Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details

Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning

2020
Book

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

By: Marco Bertini and Oded Koenigsberg

How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. View Details

Keywords: Commerce; Business Model; Design; Customer Relationship Management; Strategy

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Online Business Courses & Certifications | HBS Online

Essentials for Business Professors Karim Lakhani and Marco Iansiti Compete in the age of AI with a comprehensive approach to building, leading, and operating AI-powered organizations. 4 weeks, 5-6 hrs/week Enroll View Details

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HBS - The year in Review

Management Seth Neel Technology & Operations Management Charlotte L. Robertson Business, Government & the International Economy Marco Sammon Finance Lumumba B. Seegars Organizational Behavior Faculty Promotions Two faculty members were... View Details

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Technology & Innovation - Faculty & Research

production workers) are associated with more autonomy and a wider span of control. By contrast, communication technologies (like data networks) decrease autonomy for both workers and plant managers. Treating technology as endogenous using... View Details

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Popular - HBS Working Knowledge

in the Feminine Care Market Re: Rembrand M. Koning 11 Jan 2021 Working Paper Summaries The Political Effects of Immigration: Culture or Economics? by Alberto Alesina and Marco Tabellini 16 Jun 2020 Working... View Details

2024
Working Paper

Migration, Climate Similarity, and the Consequences of Climate Mismatch

By: Marguerite Obolensky, Marco Tabellini and Charles Taylor

This paper examines the concept of “climate matching” in migration—the idea that migrants seek out destinations with familiar climates. Focusing on the US, we document that temperature distance between origin and destination predicts the distribution of migrants across... View Details

Keywords: Migration; Climate; Immigration; Residency; Weather; Ethnicity; Climate Change; Geographic Location; Policy; United States

2021
Case

NiPay's Pricing Conundrum

By: Marco Bertini and Oded Koenigsberg

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a... View Details

Keywords: Payment Systems; B2B; Pricing; Software; Marketing Strategy; Nigeria

2024
Working Paper

Faith and Assimilation: Italian Immigrants in the U.S.

By: Stefano Gagliarducci and Marco Tabellini

How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved... View Details

Keywords: Assimilation; Religious Organizations; Immigration; Religion; History; United States

June 2022 (Revised August 2022)
Case

Dollar Tree: Breaking the Buck

By: Jill Avery and Marco Bertini

For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details

Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States

Educators

2023
Working Paper

Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy

By: Simone Cremaschi, Paula Rettl, Marco Cappelluti and Catherine E. De Vries

Electoral support for far-right parties is often linked to geographies of discontent. We argue that public service deprivation, defined as reduced access to public services at the local level, plays an important role in explaining these patterns. By exploiting an... View Details

Keywords: Election Outcomes; Electoral Behavior; Political Affiliation; Political Culture; Public Service; Political Elections; Policy; Government and Politics; Surveys; Geographic Location; Immigration; Europe; Italy

June 2012
Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville

Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details

Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness

Find at Harvard

01 Sep 2012
News

All Smiles

Recent Doctoral graduates returned to campus in April to discuss their research and enjoy socializing at Young Alumni Research Day (see story below). From left, Marco Bertini (DBA 2006), Raj Choudhury (DBA... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

2024
Working Paper

The Seeds of Ideology: Historical Immigration and Political Preferences in the United States

By: Paola Giuliano and Marco Tabellini

We study the long run effects of immigration on American political ideology. Exploiting cross-county variation in the presence of European immigrants between 1900 and 1930, we establish a novel result: historical European immigration is associated with stronger... View Details

Keywords: Political Ideology; Preferences For Redistribution; Cultural Transmission; Immigration; History; Values and Beliefs; Welfare; United States

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