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    • Research  (199)
  • Faculty Publications  (2)

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  • All HBS Web  (233)
    • Research  (199)
  • Faculty Publications  (2)
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  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

If you’re a business leader who oozes achievement, sprints up the corporate ladder, and earns big bucks, your co-workers probably resent you to some extent. New research says high-achievers can win over their colleagues with a simple... View Details
Keywords: by Dina Gerdeman
  • 21 Mar 2016
  • Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

approach, spearheading efforts to cut the rising costs of programming at the network by directing staff members to choose less expensive content and rely less on pricey A-list actors. Horn’s strategy paid... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

deliver this extra-added value service." Electronic Health Records Promoted In 2014, health care spending in the United States exceeded $3 trillion and was expected to reach $4.5 trillion by 2020. To... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

organizations? Retirees may also find that all that extra time at home can ruffle relationships. In the study, some men whose wives had been homemakers said they drove their wives crazy soon after retirement by invading the kitchen View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

design, hit it out of the ballpark. The roast beef chain tweeted Williams a message during the live broadcast:   By the next morning, the tweet garnered 75,000 retweets, more than 40,000 favorites, and... View Details
Keywords: by Dina Gerdeman; Advertising
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

perceived by workers. Rouen set out to explore the factors at play. He obtained data from the US Bureau of Labor Statistics for 931 firms in the S&P 1500 between 2006 and 2013, including total employee... View Details
Keywords: by Dina Gerdeman
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

well, like the commercial aircraft manufacturers or the motion picture industry. Willy C. Shih (@WillyShih_atHBS) is the Robert and Jane Cizik Professor of Management Practice in Business Administration in the Technology View Details
Keywords: by Dina Gerdeman
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

culture, communication, connection, and confidence. Each one of these is a tool or building block for developing and deploying leadership capital. In the chapters that follow, I walk you through these one... View Details
Keywords: by Dina Gerdeman
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 31 Jul 2019
  • Research & Ideas

Distressed Employees? Try Resilience Training

depression and anxiety can be reduced by coaching employees to increase their resilience, the ability to maintain good mental health despite psychological or physical setbacks. In fact, one study found that... View Details
Keywords: by Dina Gerdeman; Health
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

purchasing other relevant products, from movies and books to clothes and food. Global spending on big data and business analytics is expected to increase 12 percent to $189... View Details
Keywords: by Dina Gerdeman
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

With more people working remotely right now, many of us have experienced a videoconference interrupted by barking dogs or hungry kids demanding snacks, punctuated, perhaps, by cabinet doors slamming View Details
Keywords: by Dina Gerdeman
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

opinions implicitly and discount others, especially if they suggest a different direction or approach,'" Garvin says. "They see such advice as a threat to their expertise." Yet the advice-giver may also play a role in the... View Details
Keywords: by Dina Gerdeman
  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

their job duties by doing favors that benefit the executives personally. "Executives can become quite skilled at managing things through informal exchanges and favors. But that means there is just a... View Details
Keywords: by Dina Gerdeman
  • 28 May 2020
  • Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

bankruptcy doesn’t necessarily mean the death of a company, and in fact, it can actually be the very thing that saves a business, assuming the courts can handle the flood that is likely coming. Dina... View Details
Keywords: by Dina Gerdeman; Financial Services; Banking
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

company’s obligation lie? The struggle over the advertising of India’s fairness creams is the centerpiece of a March 2016 case “Fair & Lovely vs. Dark Is Beautiful,” which was written by Rohit Deshpandé, Sebastian S. Kresge Professor... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

companies that take a strategic view also realize that the new territory should increase a firm's competitive advantage by complementing and adding value to its current business. After all, the strategic... View Details
Keywords: by Dina Gerdeman
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have... View Details
Keywords: by Dina Gerdeman
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the... View Details
Keywords: by Dina Gerdeman
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