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- All HBS Web (428)
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- All HBS Web (428)
- Faculty Publications (351)
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- March 1996 (Revised August 1996)
- Case
Open Market, Inc.: Managing in a Turbulent Environment
By: Lynda M. Applegate and Janis Lee Gogan
Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and... View Details
Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry
Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)
- April 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1977 - 1987)
By: Lynda M. Applegate and Keri O. Pearlson
Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details
Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry
Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. (1977 - 1987)." Harvard Business School Case 194-064, April 1994. (Revised October 2001.)
- October 1992
- Teaching Note
Otisline (A) & (B) TN
By: Lynda M. Applegate and Donna B. Stoddard
Teaching Note for (9-186-304) and (9-190-149). View Details
- April 2007 (Revised November 2007)
- Background Note
M-TRONICS (B)
By: Joseph L. Bower and Lynda M. Applegate
Bower, Joseph L., and Lynda M. Applegate. "M-TRONICS (B)." Harvard Business School Background Note 807-157, April 2007. (Revised November 2007.)
- January 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B3)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B3)." Harvard Business School Supplement 189-122, January 1989. (Revised September 1995.)
- January 1989 (Revised September 1995)
- Case
Westinghouse Electric Corp.: Automating the Capital Budget Process (A)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budget Process (A)." Harvard Business School Case 189-119, January 1989. (Revised September 1995.)
- October 2004 (Revised May 2006)
- Case
Transforming Singapore's Public Libraries (Abridged)
By: Lynda M. Applegate and Roger H. Hallowell
The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies. View Details
Keywords: Transformation; Organizational Change and Adaptation; Service Delivery; Marketing Strategy; Competitive Advantage; Human Resources; Information Technology; Nonprofit Organizations; Public Administration Industry; Singapore
Applegate, Lynda M., and Roger H. Hallowell. "Transforming Singapore's Public Libraries (Abridged)." Harvard Business School Case 805-028, October 2004. (Revised May 2006.)
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (C)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (C)." Harvard Business School Case 803-053, October 2002. (Revised February 2003.)
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (A)
By: Lynda M. Applegate and Donald E. Heller
Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills. View Details
Keywords: Teaching; Change Management; Management Practices and Processes; Transformation; Learning; Competency and Skills; Leadership Development; Non-Governmental Organizations; Education Industry
Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (A)." Harvard Business School Case 803-051, October 2002. (Revised February 2003.)
- December 1987 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (B)
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Manufacturers Hanover Corp.: The New Information Technology Organization (B)." Harvard Business School Case 188-038, December 1987. (Revised March 1990.)
- October 1998 (Revised February 2000)
- Case
RealNetworks, Inc.: Converging Technologies/Expanding Opportunities
By: Lynda M. Applegate and Kirk A. Goldman
Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details
Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry
Applegate, Lynda M., and Kirk A. Goldman. "RealNetworks, Inc.: Converging Technologies/Expanding Opportunities." Harvard Business School Case 399-025, October 1998. (Revised February 2000.)
- June 1998 (Revised November 2010)
- Teaching Note
M-TRONICS (TN) (A) and (B)
By: Joseph L. Bower and Lynda M. Applegate
Teaching Note for 807156 and 807157. View Details
- 19 May 2009
- First Look
First Look: May 19, 2009
Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting... View Details
Keywords: Martha Lagace
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Deborah L. Soule and Lynda M. Applegate Abstract This paper examines virtual team learning in new product development situations. New product development activities manifest... View Details
Keywords: Martha Lagace
- May 2017 (Revised October 2017)
- Case
Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems
By: Lynda M. Applegate, Terri L. Griffith and Ann Majchrzak
Dirk Ahlborn, co-founder and CEO of Hyperloop Transportation Technologies, Inc. (HTT) looks back at the evolving organizational design and community that allows HTT to be crowd-powered. Since the founding in 2013, HTT has dealt with building an organization with less... View Details
Keywords: Collaboration; Crowdsourcing; Entrepreneurial Finance; Innovation; Organizational Design; Startups; Business Startups; Collaborative Innovation and Invention; Entrepreneurship; Finance; Product Development
Applegate, Lynda M., Terri L. Griffith, and Ann Majchrzak. "Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems." Harvard Business School Case 817-134, May 2017. (Revised October 2017.)
- June 2011 (Revised January 2013)
- Case
Home Essentials: Building a Global Service Business with Local Operations
By: Lynda M. Applegate, William R. Kerr and David Lane
Chris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion.... View Details
Keywords: Growth Management; Renting or Rental; Corporate Governance; Global Strategy; Failure; Singapore; Hong Kong
Applegate, Lynda M., William R. Kerr, and David Lane. "Home Essentials: Building a Global Service Business with Local Operations." Harvard Business School Case 811-078, June 2011. (Revised January 2013.)
- April 2011 (Revised June 2011)
- Case
Internet Securities, Inc.: Path to Sustainability
By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details
Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation
Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)
- 2008
- Text Book
Corporate Information Strategy and Management: Text and Cases
By: Robert D. Austin, Lynda M. Applegate and Deborah Soule
The 8th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details
Austin, Robert D., Lynda M. Applegate, and Deborah Soule. Corporate Information Strategy and Management: Text and Cases. 8th ed. McGraw-Hill, 2008.
- January 2006
- Case
Jack Strang at SequenceLabs
By: Mukti Khaire, John J. Gabarro and Lynda M. Applegate
How can entrepreneur manage his firm if things go wrong despite having a great idea, a solid team, and financial backing? Jack Strang founded a biotech firm with his friend Peter Evans, to develop molecular pathway-based "cures" for metabolic disorders. The idea was... View Details
- October 1995
- Case
Singapore TradeNet: Beyond TradeNet to the Intelligent Island
By: Lynda M. Applegate, John L. King and Soon-Siong Neo
Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details
Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore
Applegate, Lynda M., John L. King, and Soon-Siong Neo. "Singapore TradeNet: Beyond TradeNet to the Intelligent Island." Harvard Business School Case 196-105, October 1995.