Publications

March 2002
Background Note

Understanding Securities Markets in the United States and Japan

Provides a basic understanding of how securities markets work. View Details

Keywords: Financial Markets; Financial Services Industry; Japan; United States

January 2002
Case

Metromove.com Business Plan

By: Lynda M. Applegate and Sheila Marcelo

Enables analysis of a business plan in a volatile market. Also enables analysis of the decisions entrepreneurs must make as they start a new business, develop the concept, choose partners, and find funding. View Details

Keywords: Business Plan; Decisions; Entrepreneurship; Venture Capital; Business or Company Management; Partners and Partnerships

January 2002
Teaching Note

American Express Interactive TN

Teaching Note for (9-802-022). View Details

Keywords: Transportation Industry; Financial Services Industry

December 2001 (Revised December 2002)
Teaching Note

QuickenInsurance: The Race to Click and Close (A) and (B) (TN)

Teaching Note for (9-800-295) and (9-803-071). View Details

Keywords: Information Technology Industry; Arizona

2001
Other Teaching and Training Material

Building E-Business

Keywords: Internet and the Web; Strategy; Business Ventures; Business Growth and Maturation

2001
Other Teaching and Training Material

Building E-Businesses Instructor's Guide TN: Harvard Business School

Keywords: Internet and the Web; Strategy; Business Ventures; Business Growth and Maturation

October 2001 (Revised February 2002)
Case

Nasdaq Japan: E-Merging Markets

By: Lynda M. Applegate and Kristin M. Kohler

Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details

Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan

2014
Other Teaching and Training Material

Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities

By: Lynda M. Applegate and Carole Carlson

July 2001 (Revised October 2004)
Case

PSA: The World's Port of Call

By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong

Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Business Strategy; Technological Innovation; Internet and the Web; Business or Company Management; Shipping Industry; Information Technology Industry

July 2001 (Revised December 2001)
Case

American Express Interactive

Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details

Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry

1 Apr 2001
Conference Presentation

Knowledge Sharing Practices and Technology Use Norms in Dispersed Development Teams

By: Deborah Soule and Lynda M. Applegate

Keywords: Knowledge Sharing; Information Technology; Management Practices and Processes; Knowledge Use and Leverage

March 2001 (Revised November 2002)
Supplement

Amazon.com Update: January 2001- July 2002

Updates the Amazon.com series (9-800-330), (9-800-441), and (9-801-194). View Details

Keywords: Web Services Industry; Retail Industry

March 2001 (Revised June 2002)
Background Note

E-Commerce in Latin America

By: Lynda M. Applegate, Luiz Felipe Monteiro and Meredith Collura

Examines the vast potential offered by e-commerce in Latin America. Addresses both B2B and B2C e-commerce, as well as the specific economic, cultural, and technological barriers for doing business online in the region. View Details

Keywords: Trade; Entrepreneurship; Market Transactions; Service Delivery; Online Technology; Latin America

March 2001 (Revised July 2001)
Teaching Note

Ventro: Builder of B2B Businesses and Ventro: Builder of B2B Businesses (Condensed) TN

By: Lynda M. Applegate and Meredith Collura

Teaching Note for (9-801-042) and (9-801-274). View Details

Keywords: Information Technology Industry; Service Industry