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Publications

Publications

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  • All HBS Web  (529)
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    • News  (263)
    • Research  (187)
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  • Faculty Publications  (93)

Show Results For

  • All HBS Web  (529)
    • People  (1)
    • News  (263)
    • Research  (187)
    • Multimedia  (1)
  • Faculty Publications  (93)
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  • Web

Alumni

member of the rising generation. Your Gift Matters $250 $500 $1,000 $5,000 Other Give Login to view your giving history View Your Giving History See your recent gifts/pledges as well as any outstanding pledge balances. Log In Now Connect with us View Details
  • February 2008 (Revised May 2008)
  • Supplement

Lincoln Financial Group (C)

LFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Focus and Relationships; Financial Services Industry
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Godes, David B., and David Lane. "Lincoln Financial Group (C)." Harvard Business School Supplement 508-030, February 2008. (Revised May 2008.)
  • Web

Publications - Faculty & Research

Publications Publications Show Results For All HBS Web (120,383) Faculty Publications (37,107) Page 1 of 37,107 Results October 2025 Article Measurement and Effects of Bank Exit Policies By: Daniel Green and Boris Vallée We study whether exit policies View Details
  • Web

Business Economics - Doctoral

lens of business. Jointly administered by HBS and the Department of Economics in the Faculty of Arts and Sciences, the program combines theoretical analysis with in-depth, interdisciplinary research rooted in real-world applications.... View Details
  • Web

Strategy - Doctoral

first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three... View Details
  • Web

Marketing - Doctoral

field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and... View Details
  • Web

Accounting & Management - Doctoral

individual firms; rewarding and monitoring the performance of managers; formulating, executing and evaluating strategy by firm managers; understanding the profitability of suppliers, products, customers, distribution channels, and... View Details
  • Web

Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search... View Details
  • Web

Stories

Hyunjin Kim (DBA 2020); Tarun Khanna (Jorge Paulo Lemann Professor); Rembrand M. Koning (Mary V. and Mark A. Stevens Associate Professor of Business Administration); By: April White 11 Jul 2025 HBS Clubs Utah Club Dives into Great Salt... View Details
  • 25 Mar 2020
  • Blog Post

Black New Venture Competition and Black Tech Master Series Recap

The last weekend in February marked the African-American Student Union’s 47th Annual H. Naylor Fitzhugh Conference and the first-ever Black Tech Masters Series and Black New Venture Competition. What started as an independent project, conceived View Details
  • April 2010 (Revised July 2014)
  • Case

Apple Inc. in 2010

By: David B. Yoffie and Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Electronics Industry
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Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
  • January–February 2018
  • Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
  • Web

Creating Shared Value - Institute For Strategy And Competitiveness

Interview with Professor Porter by Kim Ann Curtin 13 May 2014 Shared Value Leadership Summit Michael E. Porter’s Keynote Address by Michael E. Porter June 2013 Ted Ted Global... View Details
  • Web

Connect with Clubs - Recruiting

Hire Talent Connect with Clubs Hire Talent Connect with Clubs Partner with a HBS Student Club Reach targeted groups of students by connecting with over 50 career-related student clubs. Work with club leaders to sponsor events, advertise... View Details
  • August 2013 (Revised September 2015)
  • Case

Coursera

By: Ramon Casadesus-Masanell and Hyunjin Kim
By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a... View Details
Keywords: Business Models; Strategy; Competition; Business Model; Internet and the Web; Higher Education; Competitive Advantage; Education Industry
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Casadesus-Masanell, Ramon, and Hyunjin Kim. "Coursera." Harvard Business School Case 714-412, August 2013. (Revised September 2015.)
  • Web

Podcast - Business & Environment

satellite imagery, AI, and systems design to enable more targeted insurance underwriting and disaster preparedness. She also explains how Bellwether is creating geospatial AI infrastructure and tools to support natural disaster response View Details
  • January 2015 (Revised April 2018)
  • Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
  • Web

Entrepreneurial Management - Faculty & Research

business owners reported a productivity dip due to remote work. By contrast, the median business owner reported a positive productivity impact of remote work by 2021. Third, 21 percent of workers report... View Details
  • June 2011 (Revised August 2012)
  • Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim
Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
  • July 2023 (Revised June 2025)
  • Case

The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

By: Rosabeth Moss Kanter and Joyce J. Kim
The Miccosukee Indians, a small tribe of indigenous people in South Florida, have a long-standing interest in protecting the land, waterways, and habitats of the Everglades, their ancestral home, which serves as a watershed for urban areas in Miami-Dade County and a... View Details
Keywords: Native Americans; Climate Change; Change; Leadership; Natural Environment; Florida; Everglades National Park
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Kanter, Rosabeth Moss, and Joyce J. Kim. "The Miccosukee Tribe and the Battle to Save the Everglades (A): A Miami Climate Action Story." Harvard Business School Case 324-002, July 2023. (Revised June 2025.)
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