by Julie Battilana - Publications - Faculty & Research

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

With many companies battered by the economy, commitment from leaders and employees might seem like increasingly precious resources. Yet commitment and performance are essential elements of any successful firm no matter the health of the... View Details

Keywords: by Martha Lagace

August 2013 (Revised July 2024)
Case

Amazon in 2024

By: Sunil Gupta and Margaret L. Rodriguez

Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details

Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry

Citation

Educators

Purchase

28 Sep 2020
Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

published in Journal of Personality and Social Psychology in July 2020. She co-authored the study with recent doctoral graduate Michael Rosenblum and Assistant Professor Juliana Schroeder, both of the University of California, Berkeley. A... View Details

Keywords: by Kristen Senz

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

Lillo of Swiss Reinsurance Company. To get consumers to sign onto the technology, the industry must instill trust by focusing on programming the cars to behave with the “common sense” human drivers tend to apply when navigating complex or... View Details

Keywords: by Michael Blanding; Auto

19 Jan 2022
In Practice

7 Trends to Watch in 2022

agenda in pursuit of a greater purpose. Healthier communities powered by the green and blue economy would be a good start Rosabeth Moss Kanter is the Ernest L. Arbuckle Professor of Business Administration. View Details

Keywords: by HBS News

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

space race have been blessed somewhat by the glamour of it all. Investors enthusiastically, maybe too much so, backed a host of startups including those headed by superstar names like Sir Richard Branson,... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

19 Jul 2007
Research & Ideas

Podcast: Rupert Murdoch and the Wall Street Journal

three dozen voting members of the Bancroft family, who control 64 percent of the voting shares. The family is expected to vote July 23. Meanwhile, the Journal reported on July 18 that ad revenue for... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public.... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

for customers? Consumers Blame Business for Global Health Problems. Can Business Become the Solution? Millions of people have been harmed by cigarettes, defective merchandise, pollution, addiction and other business by-products. now,... View Details

Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies

31 Jul 2014
Research & Ideas

A Scholarly Crowd Explores Crowdsourcing

the hottest areas of academic research. The interest was fully on display at the 12th Open and User Innovation Workshop, held July 28-30 at HBS. Some 80 presentations about current research were presented to 190 attendees. Titles of... View Details

Keywords: by Sean Silverthorne

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details

Keywords: by Youngme Moon

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

Gaurav Goel: "Analytics is a powerful weapon but we need prudent processes for data capture that ensure a consistent quality of data." The tone of responses suggested that there was little question that the analytics of "deep indicators" would be... View Details

Keywords: by James Heskett

24 Mar 2002
Lessons from the Classroom

Case Study: A Lesson in Private Venture Financing

capital. Would it be a better idea to ride the wave of globalization and try to get acquired by a multinational corporation? Or should the firm remain privately owned and focus its growth in Africa? After all, he noted, markets beyond... View Details

Keywords: by Julia Hanna

03 Oct 2018
What Do You Think?

How Should Managers Deal with the Challenges of Building an Inclusive Workplace?

included in what is going on. There is a lot of advice for managers about how to promote inclusion in an organization. Laura Sherbin and Ripa Rashid remind us as leaders to practice inclusion on an everyday basis by “ensuring that team... View Details

Keywords: by James Heskett

19 Nov 2014
HBS Case

Marketing Marijuana

against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head... View Details

Keywords: by Michael Blanding; Food & Beverage

04 Sep 2019
Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

political spectrum assumed, according to a July article in Cognition, “I Know Why You Voted for Trump: (Over)inferring Motives Based on Choice.” In the survey of about 300 voters, Trump voters were asked how important certain political... View Details

Keywords: by Dina Gerdeman

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

prospective operators—and perhaps entrepreneurs in other industries as well—take an educated shot at developing a winning service. He outlined his advice in a July working paper, Mobile Money Services—Design and Development for Financial... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

Times were hard for Webvan this year. Like other online grocers and delivery services that hit the screen in 2001—among them, Homegrocer, Kozmo, and Streamline—Webvan finally called it quits in July after two years in business. Webvan may... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

case and how did it come together? Anita Elberse: I am particularly fascinated by companies and people in entertainment, media, and sports that have very strong track records over a long period of time. Sir Alex Ferguson is a manager who... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

For Boston, whose history is better known for its midnight rides and tea parties with attitude, this was, by comparison, a low-key moment. On a slow July day in 1924 in the Hub's financial district, a new... View Details

Keywords: by Garry Emmons; Financial Services

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