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  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
  • 20 May 2016
  • Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details
Keywords: by John Quelch; Health
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • April 2001
  • Article

Beyond Talent: John Irving and the Passionate Craft of Creativity

By: T. M. Amabile
Although laypeople and creativity theorists often make the assumption that individual creativity depends primarily on talent, there is considerable evidence that hard work and intrinsic motivation-which can be supported or undermined by the social environment-also play... View Details
Keywords: Creativity; Performance; Performance Improvement; Motivation and Incentives; Personal Characteristics; Situation or Environment
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  • 02 Jul 2013
  • News

Dean Emeritus John H. McArthur Receives High Honor from Canada

  • May 6, 2024
  • Book Review

Is That What You Really Think?: Book Review of "Third Millennium Thinking" by Saul Perlmutter, John Campbell and Robert MacCoun

By: Michael Luca
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  • Web

John H. McArthur Canadian Fellowship | MBA

John H. McArthur Canadian Fellowship Additional Harvard Funding John H. McArthur Canadian Fellowship offers a financial award of $20,000 to Canadian students during their time at HBS. Awards are available to... View Details
  • 14 Nov 2016
  • Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
  • 24 May 2017
  • News

John H. McArthur, MBA 1959, DBA 1963

Founding Cochair, Partners HealthCare 1995 Retires from HBS 1995 Named Senior Advisor to the President of The World Bank 1997 John and Natty McArthur University Professorship established at Harvard 1999 McArthur Hall dedicated at HBS 2002... View Details
Keywords: Susan Young
  • 14 Feb 2014
  • HBS Seminar

John Van Reenen, LSE, CEPR, and NBER

  • January 2025
  • Case

Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions

By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details
Keywords: Conflict Resolution; Perspective Taking; Liabilities; Family Business; Family Ownership; Business Growth and Maturation; Alignment; Cooperation; Attitudes; Behavior; Cognition and Thinking; Conflict Management; Conflict of Interests; Power and Influence; Perception; Trust; Perspective; Motivation and Incentives; Happiness; Identity; Goals and Objectives; Legal Liability; Contracts; Fairness; Values and Beliefs; Governance Controls; Governing Rules, Regulations, and Reforms; Family and Family Relationships; Manufacturing Industry; Germany
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  • August 2016
  • Case

CEO Succession at Cisco (A): From John Chambers to Chuck Robbins

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
A smooth transition from former CEO John Chambers to new CEO Chuck Robbins had put Cisco in a position of strength. Looking back, the board reflected on what they had done well and what they might have done differently, and pondered whether another company might be... View Details
Keywords: Information Technology; Management Succession; Technology Industry
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  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details
Keywords: by John A. Quelch
  • 01 Dec 1997
  • News

A Conversation with John Doerr (MBA '76)

L. John Doerr (MBA '76) is widely recognized as one of the country's preeminent venture capitalists. A partner in the California VC firm Kleiner Perkins Caulfield & Byers (KPCB), he is known for backing startups that presaged entire... View Details
  • 29 Sep 2008
  • Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

the importance of risk management and oversight. Robert C. Merton, the John and Natty McArthur University Professor, similarly expressed concern about the unintended consequences of change on Wall Street, closing with the assertion that... View Details
Keywords: by Martha Lagace; Financial Services
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written View Details
Keywords: by John Deighton and Leora Kornfeld
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator View Details
Keywords: by John Quelch
  • 15 Apr 2024
  • Book

Struggling With a Big Management Decision? Start by Asking What Really Matters

cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School... View Details
Keywords: by Dina Gerdeman