Publications
Publications
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- All HBS Web
(1,348)
- Faculty Publications (649)
- July 2013
- Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case)
By: John A. Quelch and Diane Badame
- July 2013
- Supplement
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Diane Badame
- July 2013
- Supplement
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Students (Brief Case)
By: John A. Quelch and Diane Badame
- January 2013
- Case
Brannigan Foods: Strategic Marketing Planning
By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry
- January 2013
- Teaching Note
Brannigan Foods: Strategic Marketing Planning (Brief Case)
By: John A. Quelch and James T. Kindley
- January 2013
- Supplement
Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
- Article
Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing
By: John A. Quelch and Katherine E. Jocz
- 2012
- Book
All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
By: John A. Quelch and Katherine E. Jocz
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
- October 2011 (Revised March 2012)
- Teaching Note
Cottle-Taylor: Expanding the Oral Care Group in India (Brief Case)
By: John A. Quelch and Alisa Zalosh
Teaching Note for Product Number 4350 View Details
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- Article
How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios
By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence
Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency... View Details
- June 2011
- Case
Reed Supermarkets: A New Wave of Competitors
By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
- June 2011
- Teaching Note
Reed Supermarkets: A New Wave of Competitors (Brief Case)
By: John A. Quelch and Carole Carlson
Teaching note for brief case 4296. View Details
- June 2011
- Supplement
Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Carole Carlson
- June 2011
- Supplement
Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Carole Carlson