by John A. Deighton - Publications - Faculty & Research

Research Summary

Overview

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

06 Mar 2008
News

Marketing Can Serve Citizens as Well as Consumers

01 Jan 2003
News

November 2008 (Revised January 2011)
Exercise

Breaking Through Action Plan

By: David A. Thomas and Karen J. Watai

The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session but... View Details

Keywords: Competency and Skills; Management Analysis, Tools, and Techniques; Personal Development and Career; Relationships; Power and Influence; Trust

Citation

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July 1998 (Revised November 2004)
Exercise

Succession Planning Worksheet

By: John A. Davis

Copyrighted by John Davis. View Details

Keywords: Management Succession

Citation

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08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

Teaching a case study on the National Geographic Society for the first time, HBS professor David A. Garvin walks out to the middle of the horseshoe-shaped classroom and asks his students, "How many of you have familiarity with... View Details

Keywords: by Sean Silverthorne; Publishing

28 Jun 2011
First Look

First Look: June 28

Display Dennis Campbell and Rui LuHarvard Business School Case 111-072 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/111072-PDF-ENG The Ford Fiesta John View Details

Keywords: Sean Silverthorne

18 Oct 2010
News

Honorable Mention

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

by Nobel-prize winner in economics George Akerlof and economist Robert Sheeler of "irrational exuberance" fame. These authors cite the importance of what John Maynard Keynes once referred to as... View Details

Keywords: by Jim Heskett

19 Dec 2014
News

Super-fast delivery is the new game in town

16 Oct 2007
First Look

First Look: October 16, 2007

that information disclosure is particularly likely to spur responses from firms whose legitimacy is threatened (and thus are shamed) and face lower-cost opportunities to respond (and thus are particularly able). Testing this by examining... View Details

Keywords: Sean Silverthorne

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

on specific proposals begin the week of June 22.] Treasury Secretary Timothy Geithner's proposals for fixing the broken financial system closely resemble those found in Moss's own playbook. In this instance, the book is a Special Report on Regulatory Reform,... View Details

Keywords: by Roger Thompson; Banking; Financial Services

10 Aug 2010
First Look

First Look: August 10

often expensive, relationships with artists and other clients. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709441-PDF-ENG Sony and the JK Wedding Dance John Deighton and Leora KornfeldHarvard... View Details

Keywords: Martha Lagace

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details

Keywords: by Sean Silverthorne; Manufacturing

01 Apr 2019
What Do You Think?

Does Our Bias Against Federal Deficits Need Rethinking?

accompanied by lower inflation and interest rates—that justify deficit spending to produce both economic growth and social programs designed to improve our quality of life and reduce social inequality” (JohnfrmClevelnd). Or, it prompts... View Details

Keywords: by James Heskett

17 Jan 2020
In Practice

6 Traits That Set Top Business Leaders Apart

theme." Leonard A. Schlesinger, Baker Foundation Professor and co-author of What Great Service Leaders Know and Do. 6. They avoid distractions “They focus!” Rebecca M. Henderson (@RebeccaReCap), John and... View Details

Keywords: by Danielle Kost

04 May 2010
First Look

First Look: May 4

plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School... View Details