by John A. Deighton - Publications - Faculty & Research

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look behind how professor View Details

Keywords: by Staff; Sports; Publishing; Auto

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

book excerpt Leading Innovation From Collective Genius: The Art of Practice of Leading Innovation By Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Linebeck Though each of our leaders and their firms... View Details

Keywords: by Linda Hill; Entertainment & Recreation

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details

Keywords: by Carmen Nobel; Auto

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by... View Details

Keywords: by James Heskett

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) View Details

Keywords: Sean Silverthorne

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

papers about "The Value of a Free Customer" and "The Value of a Customer in a Social Networked World." Thomas Steenburgh: I am spending time thinking of a few different things. I have a working paper with a few graduates from our DBA program and View Details

Keywords: by Sean Silverthorne

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

Here are the 20 most popular stories published by HBS Working Knowledge in 2008, and the five most-read working papers authored by HBS faculty. Most Popular Articles 1. Creating a Positive Professional Image... View Details

Keywords: by Staff

August 1992 (Revised September 2002)
Case

Star Distributors, Inc. (A)

By: David A. Thomas

Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and... View Details

Keywords: Conflict Management; Performance Effectiveness; Franchise Ownership; Race; Management Style; Conflict and Resolution; Business and Stakeholder Relations

Citation

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06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

glory on the slopes or on the ice are looking for endorsement opportunities that will lead to a post-Olympics pot of gold. In short, the Olympic Games are big business. Harvard Business School professor emeritus Stephen A. Greyser has... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

28 Jan 2014
First Look

First Look: January 28

Publications August 2013 Princeton University Press Fortune Tellers: The Story of America's First Economic Forecasters By: Friedman, Walter A. Abstract—The period leading up to the Great Depression witnessed the rise of the economic... View Details

Keywords: Sean Silverthorne

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Strategist? Published: July 16, 2012 Corporate strategy has become the bailiwick of consultants and business analysts, so much so that it is no longer a top-of-mind responsibility for many senior executives. Professor Cynthia A.... View Details

Keywords: by Staff

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

sharks can affect efforts to save them. “Negative public opinion and fear of sharks continues to hinder conservation efforts,” says Elizabeth Keenan, an assistant professor in the Marketing unit of Harvard Business School, and a co-author of the study along with Andrew... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

12 Jul 2020
Book

The Harvard Business School Faculty Summer Reader 2020

humans have become an indoor species, so buildings have a major impact on our health. say John Macomber and Joseph Allen. Teaching by Heart: One Professor’s Journey to Inspire Thomas DeLong, a professor at... View Details

Keywords: by Staff

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

recognition. But unless its users are willing to cede some control over their brands, it can create dilemmas. A story by Dina Gerdeman that appeared on this site last year featured advice by Harvard Business... View Details

Keywords: by James Heskett; Advertising

02 Jun 2010
First Look

First Look: June 2

Electrically Powered Vehicles in the U.S. Elie Ofek and Polly Ross RibattHarvard Business School Case 510-076 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510076-PDF-ENG Google in China (B) View Details

Keywords: Martha Lagace

13 Oct 2011
Lessons from the Classroom

Building a Business in the Context of a Life

practitioners who are midway through their careers can benefit from developing a road map for the rest of their lives. Kraus is working with a team of professors, led by faculty chair John View Details

Keywords: by Dina Gerdeman; Education

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research by Lynda... View Details

Keywords: by Carmen Nobel

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about the customers? [HBS marketing professor] View Details

Keywords: by Mallory Stark

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

Harvard Business School experts how the pandemic might change business practices. Here’s what they had to say. 7 Leadership Principles for Managing in the Time of Coronavirus Leaders managing their organizations through crisis show seven distinctive capabilities, says... View Details

Keywords: by Dina Gerdeman

November 2009 (Revised December 2009)
Case

RL Wolfe: Implementing Self-Directed Teams

By: David A. Garvin and Elizabeth Collins

Key topics include team design, team management, job design, employee empowerment, implementing change, and high performance workforces. In 2004, John Amasi, the director of production for a manufacturer of plastic pipe, introduced the concept of self-directed teams... View Details