by John A. Deighton - Publications - Faculty & Research

16 Oct 2024
Video

A fireside chat with Sam Altman, OpenAI CEO at Harvard University

08 Jan 2009
News

Harvard Professor Robert C. Merton to Receive MIT’s Muh Award

12 Jun 2017
Video

The Fusion of Management and Technology

14 Nov 2019
Blog Post

Future Leaders Dive into the MS/MBA: Engineering Sciences Program

Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). With just three days to complete a prototype, Batt’s team created a connected device and mobile app that delays a smartphone alarm... View Details

19 Apr 2011
First Look

First Look: April 19

Facebook John Deighton and Leora KornfeldHarvard Business School Case 511-110 In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one... View Details

Keywords: Sean Silverthorne

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

03 Jul 2008
What Do You Think?

Are Followers About to Get Their Due?

followership? Why isn't followership addressed by business school curricula along with leadership? Does it belong in a course of study? Or does this just run the risk of deteriorating into a discussion of how to manipulate your boss? What... View Details

Keywords: by Jim Heskett

14 Mar 2023
In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

other banks who have been experiencing a slow withdrawal of customer deposit balances. This is quickly being investigated by investors and regulators. Erik Stafford is the John View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

01 Jan 2003
News

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage. “The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,” says View Details

Keywords: by Dina Gerdeman

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look behind how professor View Details

Keywords: by Staff; Sports; Publishing; Auto

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Policy,” in which University of Michigan Professor Andrew J. Hoffman wrote, “One of the reasons (among many) that the public discourse on critical scientific issues of our day has become so confused is that too many academics, according to a 2014 study View Details

Keywords: by Carmen Nobel; Education

06 Mar 2008
News

Marketing Can Serve Citizens as Well as Consumers

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

John A. Quelch, Charles Edward Wilson Professor of Business Administration, Emeritus. Tip: Small talk works big wonders Another factor that workplaces can focus on right now is creating opportunities for... View Details

Keywords: by Sean Silverthorne

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing insecurities to the camera.... View Details

Keywords: by Carmen Nobel; Retail

November 2008 (Revised January 2011)
Exercise

Breaking Through Action Plan

By: David A. Thomas and Karen J. Watai

The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session but... View Details

Keywords: Competency and Skills; Management Analysis, Tools, and Techniques; Personal Development and Career; Relationships; Power and Influence; Trust

Citation

Purchase

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details