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  • All HBS Web  (1,901)
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  • 09 May 2017
  • What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

it) creates undue risk of moral hazard, simply because boards and senior management are often significant shareholders. If it is true that the average tenure of a CEO today is 3 years, how could any sane CEO not seek to maximize share value View Details
Keywords: by James Heskett
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

management. Instead, Perlman mapped backward from his VC target, reasoning that WebTV's appeal and value to the VCs would be greatly enhanced by partnership with a prominent consumer electronics firm. Perlman started View Details
Keywords: by James K. Sebenius
  • September 1992 (Revised January 1993)
  • Case

Courtyard by Marriott

By: James L. Heskett and Roger H. Hallowell
Courtyard by Marriott, a chain of modestly priced hotels, weighs its future options regarding human resources, its service delivery system, and management structure. Fairfield Inn, another Marriott product, is discussed for contrast. View Details
Keywords: Human Resources; Service Operations; Brands and Branding; Management Systems; Decision Making; Service Industry; Accommodations Industry
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Heskett, James L., and Roger H. Hallowell. "Courtyard by Marriott." Harvard Business School Case 693-036, September 1992. (Revised January 1993.)
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details
Keywords: by James Heskett; Retail
  • 01 Apr 2019
  • What Do You Think?

Does Our Bias Against Federal Deficits Need Rethinking?

accompanied by lower inflation and interest rates—that justify deficit spending to produce both economic growth and social programs designed to improve our quality of life and reduce social inequality” (JohnfrmClevelnd). Or, it prompts... View Details
Keywords: by James Heskett
  • 01 Feb 2021
  • What Do You Think?

Has the New Economy Finally Arrived?

economy characterized by high growth, increased employment, and low inflation. It was supposedly driven by the productivity gains of an economy based less on heavy industry and more on service, as well as... View Details
Keywords: by James Heskett
  • 04 Sep 2013
  • What Do You Think?

How Relevant is Long-Range Strategic Planning?

Maffei framed the case by saying that "We need to influence leaders to envision longer term possibilities while creating short term experiments." Shann Turnbull warned this may not be easy, commenting: "The establishment of... View Details
Keywords: by James Heskett
  • July 2008 (Revised July 2020)
  • Case

Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)

By: Tsedal Neeley and Thomas J. DeLong
Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required... View Details
Keywords: Groups and Teams; Global Range; Management; Customer Satisfaction; Service Delivery; Crisis Management; Conflict and Resolution; Technology Industry; India; United Arab Emirates; France; United States
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Neeley, Tsedal, and Thomas J. DeLong. "Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)." Harvard Business School Case 409-003, July 2008. (Revised July 2020.)
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

from the US the ‘largest home market’ advantage, allowing them to subsidize pricing globally. I guarantee that Tencent, Alibaba and others will fill the gap left by a misguided break up.” David de Weese added, “It is not at all clear that... View Details
Keywords: by James Heskett; Technology; Web Services
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American icon overseas, especially after... View Details
Keywords: by James Heskett; Auto
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

littleny Can YouTube’s Users Help the Company Deal With Its “Moral” Problem?* This month’s mini-case described the dilemma faced by Susan Wojcicki, CEO of YouTube: how far to promote “sustainability,” viewership, and (to some) free speech... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • 02 Sep 2019
  • What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

witnessed, but NO VIRGINIA, the business cycle is not dead.” Others cited forces that, by implication, appeared to weight more heavily as influences on expansion. They included continued reasonable increases in business earnings in... View Details
Keywords: by James Heskett; Service
  • 01 Jan 2020
  • What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

of H-1B temporary foreign workers are at ‘Level IV’ (above the median wage) officially defined by the Department of Labor as those who are ‘fully competent.’” On the other hand, Ted G. argued, “The unemployment rate is low in the US. Let... View Details
Keywords: by James Heskett; Technology
  • 04 Feb 2010
  • What Do You Think?

What’s the Best Way to Make Careful Decisions?

Summing Up What is the right mix between intuition and analysis? Several clear themes characterized responses to this month's column. Dominant among these was that the best way to reach a decision depends on a number of factors, including the nature of the decision,... View Details
Keywords: by James Heskett
  • 03 Dec 2014
  • What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

Maxweles, who asked, "Was Steve Jobs possibly a 'brilliant jerk'? Could innovation be stifled by simply eliminating the uncomfortable individuals?" Lawrence Nwaru added, "We are all brilliant jerks in one form or the... View Details
Keywords: by James Heskett
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

accommodating an appropriate level of economic activity. Businesses have historically overcome this type of challenge through the introduction of risk-mitigating technologies, which in this pandemic include technologies, business practices, and strategies that improve... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 02 Sep 2015
  • What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

Comparison of Costco to Wal-Mart’s Sam’s Club,” Academy of Management Perspectives, August  2006. David Glass, in a comment confirmed by email on April 10, 2002. James L. Heskett, Earl W. Sasser, Jr., and... View Details
Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion
  • 06 Sep 2017
  • What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

with outspoken banking executives, argued that, “Silence may be both a more eloquent statement and a more intelligent one ” CEOs and other high-profile people “do a service by restraining their knee-jerks and shutting their mouths.” RCD... View Details
Keywords: by James Heskett
  • 08 Mar 2019
  • Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

consensus in a multiparty deal makes you hostage to the most extreme or reluctant party." This surprisingly common result is why an “A” is often appended to DAD: “DADA” means Decide-Announce-Defend-Abandon. An apparently irresistible deal blessed View Details
Keywords: by James K. Sebenius; Real Estate; Construction
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