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  • All HBS Web  (9,966)
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  • All HBS Web  (9,966)
    • People  (59)
    • News  (3,602)
    • Research  (2,268)
    • Events  (6)
    • Multimedia  (117)
  • Faculty Publications  (490)
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  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, and Jonathan Levav. "Drinkworks: Home Bar by Keurig." Harvard Business School Teaching Note 521-089, April 2021.
  • 22 Jan 2016
  • Blog Post

Case Protagonists at HBS

The case method is a cornerstone of the HBS pedagogical method. During their time at HBS, students will step into the shoes of 500 different case protagonists – and learn how to make difficult, critical decisions with limited information.... View Details
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

home. But they also used real numbers to measure productivity and saw the exact opposite in the non-subjective evaluations, so there was a disconnect between what was perceived to be going on by employees vs. what the actual numbers were... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • Blog

Inside the Learning: Boston By the Season

early spring mornings. Join in on Patriots' Day Events. If you happen to be at HBS in mid-April, don't miss two Massachusetts traditions. On April 19, 1775, the American Revolution began with skirmishes in Lexington and Concord. Patriots'... View Details
  • 25 Aug 2008
  • Research & Ideas

HBS Cases: Walking Away from a $3 Billion Deal

becomes clear you can raise $4 billion for your next fund instead of the planned $1 billion. Professor of Management Practice Nabil N. El-Hage coauthored the case with HBS professor and Finance unit head Richard Ruback. "Very few... View Details
Keywords: by Julia Hanna; Financial Services
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion brand while maintaining... View Details
Keywords: by Brian Kenny; Fashion
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

By 1910, however, with the new name Madam C.J. Walker, Breedlove had accrued a sizable fortune and considerable influence. This daughter of adversity was now well known and respected among the nation's African Americans as a savvy... View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

workers like his father a share of the profits and get them to think like owners. The case studies, written by HBS Professor Dennis Campbell and assistant professor Ethan Rouen, describe the sea change in... View Details
Keywords: by Avery Forman
  • 31 Jan 2017
  • Blog Post

My Misperceptions about HBS

I have to admit that before I applied to HBS I was slightly intimidated by the brand, and I wasn’t sure I would get accepted. Once I got in, I began to worry that I wouldn't fit into the traditional... View Details
  • 22 Feb 2016
  • Video

Retail Sector at HBS

  • 12 Dec 2023
  • Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

mobilize organizational change quickly, untangle digital strategy, and reflect on socially responsible leadership. Take a look back at some of the books by Harvard Business School faculty members that hit the market this year: Economic... View Details
Keywords: by Danielle Kost
  • 20 Dec 2010
  • Research & Ideas

New Dean Sets Five Priorities for HBS

being a beacon for business." 5. Closer Ties To The University Nohria noted that in its formative years, HBS was well served by developing across the Charles River from the Harvard campus. "We... View Details
Keywords: by Roger Thompson; Education
  • 09 Mar 2021
  • News

Addressing education inequities exacerbated by the pandemic

  • 14 Sep 2021
  • Blog Post

Top 5 Myths About HBS

application process. Below are excerpts from their conversation touching on 5 top myths about HBS and the MBA application. “HBS is a competitive environment” Cyril: I will definitely say, I did kind of fall into the trap of this myth for... View Details
  • 01 Jun 2011
  • News

Curtain Call

way back to campus by following the Crimson Brick Road. To do so successfully, they must find and be true to their moral compass. Following custom, faculty and staff were also spoofed, as with this year’s... View Details
Keywords: HBS Show
  • 03 Jul 2015
  • Blog Post

What is HBS Bridges?

Before they know it, students are packing up apartments, handing in final assignments, and preparing for commencement. And given everything they’ve learned here, and everyone they’ve come to know, these goodbyes can be difficult. As a capstone to the View Details
  • September 2021
  • Article

Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff

By: Marta Wanat, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine and Richard Hobbs
Objectives: Successful implementation of asymptomatic testing programmes using lateral flow tests (LFTs) depends on several factors, including feasibility, acceptability and how people act on test results. We aimed to examine experiences of university students... View Details
Keywords: COVID-19; Self-testing; Health Pandemics; Health Testing and Trials; Behavior
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Wanat, Marta, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine, and Richard Hobbs. "Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff." BMJ Open 11, no. 9 (September 2021).
  • 15 Jun 2021
  • News

HBS Addresses Racial Equity

  • 08 Nov 2021

Military Student Panel followed by Breakout Rooms by Branch of Service

Join a panel of current HBS students from the Military to hear how they have advanced their skills to enter a variety of industries and even to start their own companies. MBA Admissions and the HBS Armed... View Details
  • 14 Jul 2008
  • Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

infighting, and allegations of corruption. The district was by far the lowest performing in the state, and nearly half of its 125 schools failed to meet their adequate yearly progress goals in 2004 as required View Details
Keywords: by Sarah Jane Gilbert; Education
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