by George Serafeim - Publications - Faculty & Research

2022
Book

Purpose + Profit: How Business Can Lift Up the World

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation

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19 Dec 2022
Research & Ideas

The 10 Most Popular Articles of 2022

7. Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off After the 2018 school shooting in Parkland, Florida, Dick's Sporting Goods' CEO declared: "I don't want to be part of the story anymore." Two new case studies by... View Details

Keywords: by Danielle Kost

20 Jan 2014
Research & Ideas

Language Wars Divide Global Companies

Studies in December. She cowrote the paper with Pamela Hinds of Stanford University and Catherine Cramton of George Mason University. The authors point to classic research by Dora Lau and Keith Murnighan on... View Details

Keywords: by Kim Girard

05 May 2022
HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

retention practices, notes that the new HBS note comes at a time of ongoing racial reckoning sparked by the police killing of George Floyd, whose death two years ago shined a light on numerous inequities... View Details

Keywords: by Jay Fitzgerald

15 Apr 2014
First Look

First Look: April 15

Institutional Logics By: Ioannou, Ioannis, and George Serafeim Abstract—We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial... View Details

Keywords: Sean Silverthorne

21 Jul 2010
Research & Ideas

HBS Faculty Debate Financial Reform Legislation

problem. Bottom line: By not dealing effectively with "too big to fail" and the funding issue, Dodd-Frank may actually raise the risk to the system. Luis M. Viceira, George E. Bates Professor: The... View Details

Keywords: by Staff

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

by Nobel-prize winner in economics George Akerlof and economist Robert Sheeler of "irrational exuberance" fame. These authors cite the importance of what John Maynard Keynes once referred to as... View Details

Keywords: by Jim Heskett

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

21 Oct 2013
Research & Ideas

Missing the Wave in Ship Transport

shipping industry, constructing patterns of return for investors. “We were shocked at how predictable the returns are in this industry.” The research results—that heavy investment in a boom depresses future earnings—were unexpected, says Greenwood, the View Details

Keywords: by Kim Girard; Transportation

23 Feb 2015
Research & Ideas

How to Break the Expert’s Curse

Irish playwright George Bernard Shaw famously wrote, "He who can, does. He who cannot, teaches." But it's often more accurate to say, "He who can do can't teach." It's natural for novices to seek out experts for guidance. That's why many... View Details

Keywords: by Carmen Nobel; Education

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

other places." During the decision-making process, George explains, this means asking probing questions and insisting that managers present each situation in objective terms, rather than with a positive spin. "You must... View Details

Keywords: by Garry Emmons

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

California, Berkeley. “Any prediction that says there’s going to be a long-term advantage to one party is inevitably going to be wrong.” Pons and Calvo teamed with Jesse Shapiro, the George Gund Professor of Economics and Business... View Details

Keywords: by Jay Fitzgerald

03 Sep 2024
Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

Kominers worked with Jesse Shapiro, the George Gund Professor of Economics and Business Administration at Harvard Business School, to study how content moderation works best. The debate over moderating content comes as the US presidential... View Details

Keywords: by Jay Fitzgerald; Information Technology; Technology

12 Apr 2011
First Look

First Look: April 12

monitoring efforts as well as the syndication process. Working Papers The Consequences of Mandatory Corporate Sustainability Reporting Authors: Ioannis Ioannou and George Serafeim Abstract : We examine the... View Details

Keywords: Sean Silverthorne

07 Mar 2000
Research & Ideas

Putting Health Care Consumers in the Driver’s Seat

year, the system has been slow to respond. Other highlights of the conference included a dinner talk by William W. George (MBA '66), CEO of Medtronic, on "The Future of 21st-Century Health: The Right... View Details

Keywords: by Staff; Health

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

experience them,” Stern says. “At the same time, we see that competitors are likely to accelerate their own innovation activities to take advantage of these weaknesses.” Stern, along with Indiana University Assistant Professor George P.... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

provided by us willingly.” George Yurieff put it this way: “If you are concerned about your privacy and want to somehow protect yourself to some extent, start paying for services which you want to use stop... View Details

Keywords: by James Heskett; Advertising; Consumer Products

Research Summary

Sustainability and Integrated Reporting

A sustainable strategy for a company is one that enables it to create value for shareholders over the long term while contributing to a sustainable society. In doing so, it must balance the needs of different types of providers of financial capital (e.g.,... View Details

Keywords: Sustainability; Sustainability Reporting

30 Jul 2024
Research & Ideas

Do Social Movements Sway Voters? Not Really, Except for One

of Economic Research, Pons and Gethin say “protests generate substantial internet activity but have limited effects on political attitudes.” One exception: Black Lives Matter The Black Lives Matter protests in the wake of George Floyd’s... View Details

Keywords: by Sean Silverthorne

08 Jul 2010
Working Paper Summaries

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

Keywords: by Laura Alfaro & Maggie Chen

Publications