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  • All HBS Web  (266)
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Show Results For

  • All HBS Web  (266)
    • News  (47)
    • Research  (167)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (128)
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  • February 2020
  • Teaching Note

Upwork: Reimagining the Future of Work

By: Feng Zhu and Shirley Sun
Teaching Note for HBS No. 616-027. View Details
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Zhu, Feng, and Shirley Sun. "Upwork: Reimagining the Future of Work." Harvard Business School Teaching Note 620-099, February 2020.
  • 2018
  • Article

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Wen Wen and Feng Zhu
We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details
Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Digital Platforms; Mobile and Wireless Technology; Market Entry and Exit; Price; Innovation and Invention; Applications and Software
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Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

to firms that are finding themselves outside the action as the clout of a handful of cities grows. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54944 forthcoming Marketing Science U-Shaped Conformity in Online Social Networks By: Sun, Monic,... View Details
Keywords: Dina Gerdeman
  • August 2024 (Revised March 2025)
  • Case

DBS' AI Journey

By: Feng Zhu, Harold Zhu and Adina Wong
Headquartered in Singapore, DBS Bank, one of Asia's leading financial services groups, embarked on a multi-year digital transformation under CEO Piyush Gupta in 2014. It was then that DBS also began experimenting with AI to drive value for the business and customers.... View Details
Keywords: Corporate Governance; AI and Machine Learning; Digital Transformation; Risk Management; Value Creation; Banking Industry; Financial Services Industry; Asia; Singapore
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Zhu, Feng, Harold Zhu, and Adina Wong. "DBS' AI Journey." Harvard Business School Case 625-053, August 2024. (Revised March 2025.)
  • May 2021
  • Article

Ideology and Composition Among an Online Crowd: Evidence From Wikipedians

By: Shane Greenstein, Grace Gu and Feng Zhu
Online communities bring together participants from diverse backgrounds and often face challenges in aggregating their opinions. We infer lessons from the experience of individual contributors to Wikipedia articles about U.S. politics. We identify two factors that... View Details
Keywords: User Segregation; Online Community; Contested Knowledge; Collective Intelligence; Ideology; Bias; Wikipedia; Knowledge Sharing; Perspective; Government and Politics
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Greenstein, Shane, Grace Gu, and Feng Zhu. "Ideology and Composition Among an Online Crowd: Evidence From Wikipedians." Management Science 67, no. 5 (May 2021): 3067–3086.
  • September 2023
  • Supplement

Super Quantum: Using Artificial Intelligence to Transform Asset Management (B)

By: Feng Zhu and Kerry Herman
Dr. Zhang, CEO of Super Quantum, an AI-driven hedge fund, is considering an investor’s request to withdraw their funds as the markets experience volatility. Should he pull the investor’s funds? View Details
Keywords: Hedge Fund; Volatility; Decision Choices and Conditions; Asset Management; Investment Funds; Financial Services Industry
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Zhu, Feng, and Kerry Herman. "Super Quantum: Using Artificial Intelligence to Transform Asset Management (B)." Harvard Business School Supplement 624-028, September 2023.
  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
  • November 2019
  • Teaching Note

JD: Envisioning the Future of Retail (A) and (B)

By: Feng Zhu and Shirley Sun
Teaching Note for HBS Nos. 618-051 and 619-079. View Details
Keywords: E-commerce
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Zhu, Feng, and Shirley Sun. "JD: Envisioning the Future of Retail (A) and (B)." Harvard Business School Teaching Note 620-051, November 2019.
  • Article

Products to Platforms: Making the Leap

By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
Keywords: Product; Digital Platforms; Expansion
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Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

purchase that follows an ad-click (CPA). Our analysis extends classic auction results by allowing players to make bids using two different pricing schemes, while the driving information for bidders' endogenous selection—the conversion... View Details
Keywords: Martha Lagace
  • December 2022
  • Article

Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market

By: Yanhui Wu and Feng Zhu
A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details
Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts
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Wu, Yanhui, and Feng Zhu. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market." Management Science 68, no. 12 (December 2022): 8613–8634.
  • May 2019 (Revised October 2019)
  • Teaching Note

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A) and (B)

By: Feng Zhu and Margaret Vo
Teaching Note for HBS Nos. 618-044 and 618-046. View Details
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Zhu, Feng, and Margaret Vo. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A) and (B)." Harvard Business School Teaching Note 619-048, May 2019. (Revised October 2019.)
  • November 2021
  • Supplement

Ant Group (B)

By: Krishna G. Palepu, Feng Zhu and Susie L. Ma
Keywords: Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Technology Industry; Financial Services Industry; China
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Palepu, Krishna G., Feng Zhu, and Susie L. Ma. "Ant Group (B)." Harvard Business School Supplement 122-040, November 2021.
  • August 2015 (Revised May 2017)
  • Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
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Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
  • 2024
  • Book

Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win

By: Feng Zhu and Bonnie Yining Cao
A fresh, research-based look at how companies can better compete, on their own terms, with tech giants. View Details
Keywords: Growth and Development Strategy; Product Design; Disruptive Innovation; Competitive Advantage
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Zhu, Feng, and Bonnie Yining Cao. Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win. Harvard Business Review Press, 2024.
  • December 2019
  • Supplement

Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft

By: Willy C. Shih and Feng Zhu
This is an interview with Stephen L. Herbert, founder of X Fire Paintball & Airsoft, in which he discusses competing with his online channel, Amazon. It is for use with HBS Case No. 617-046 X Fire Paintball & Airsoft. View Details
Keywords: Internet and the Web; Competition; Ethics; United States
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Shih, Willy C., and Feng Zhu. "Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft." Harvard Business School Multimedia/Video Supplement 620-706, December 2019.
  • July 2020
  • Technical Note

Digital Platforms: An Introduction

By: Chiara Farronato, Michael W. Toffel and Feng Zhu
Keywords: Technology Industry
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Farronato, Chiara, Michael W. Toffel, and Feng Zhu. "Digital Platforms: An Introduction." Harvard Business School Technical Note 621-016, July 2020.
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

believing concentration is increasing even when it isn't, and to discuss possible reasons. What Is the Impact of Software Patent Shifts? Evidence from Lotus v. Borland Authors:Josh Lerner and Feng Zhu... View Details
Keywords: Sean Silverthorne
  • December 2019
  • Article

What Is Different About Digital Strategy?: From Quantitative to Qualitative Change

By: Ron Adner, Phanish Puranam and Feng Zhu
The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have... View Details
Keywords: Information Technology; Transformation; Strategy; Digital Transformation
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Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.
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