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- All HBS Web (276)
- Faculty Publications (10)
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- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by reducing advertising and laying... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often View Details
Keywords: by Dina Gerdeman
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
nudges and behavioral economics aren’t going to fix everything and need to be part of a broader approach to problem solving within organizations. About the Author Dina Gerdeman is a senior writer for Harvard... View Details
Keywords: by Dina Gerdeman
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
2019 New York: PublicAffairs Creative Construction: The DNA of Sustained Innovation By: Pisano, Gary P. Abstract— Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative innovation and are doomed to be disrupted View Details
Keywords: Dina Gerdeman
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
farm refers to a complex of rights and duties secured by contract in which a sovereign transferred the temporary exploitation of a holding for rent in advance. It was one of four tenurial complexes under which entitlements fell, the... View Details
Keywords: Dina Gerdeman
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
enrolled at centers with biometric monitoring are 25% less likely to interrupt their treatment than those at regular centers—an improvement driven by increased attendance and efforts by health workers and... View Details
Keywords: Dina Gerdeman
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
investors, could provide this commitment mechanism. Common ownership of competitors within industries and long-time horizons in ownership of shares are key characteristics for investors that could act as stewards of the commons. Social pressure fueled View Details
Keywords: Dina Gerdeman
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
Vincent, and Clémence Tricaud Abstract—In French parliamentary and local elections, candidates ranked first and second in the first round automatically qualify for the second round, while a third candidate qualifies only when selected by... View Details
Keywords: Dina Gerdeman
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
input more valuable. Distributed supermodular complementarity (DSMC) exists when two or more independent actors can create complementary value by pursuing their own interests and will not find it advantageous to combine in order to... View Details
Keywords: Dina Gerdeman
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
assumptions that countries can accumulate reserves and borrow internationally using their own currency. As opposed to traditional sovereign-debt models, asset-valuation effects occasioned by currency fluctuations act to absorb global... View Details
Keywords: Dina Gerdeman
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
interrelationships between three distinct parties: payers, providers, and consumers. Each group has its own perspective accompanied by a set of unique incentives, which complicate the adoption of a value-based health care system. To... View Details
Keywords: Dina Gerdeman
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
in data. ML methods also address several issues raised by scholars pertinent to the norms of empirical research in the fields of strategy and management (such as “p-hacking” and confounding local effects with global effects). We provide a... View Details
Keywords: Dina Gerdeman
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments,... View Details
Keywords: Dina Gerdeman
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
which could falsely create the appearance that readmission rates are changing more in the treatment than in the control group. Accounting for the revised standards reduced the decline in risk-adjusted readmission rates for targeted conditions View Details
Keywords: Dina Gerdeman
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
emergence of political economy and the project of creating market societies. By reconstructing ideas in their historical contexts, I address motivations and contingencies at the very foundations of modernity. Publisher's link:... View Details
Keywords: Dina Gerdeman
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
to deliver high-quality goods or services in a cost-effective manner. This concept has become increasingly relevant to cardiac catheterization laboratories, as insurers move away from fee-for-service reimbursement and toward payment determined View Details
Keywords: Dina Gerdeman
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
before. By the end of the course, they really get it." The BBCL course, developed by Sarofim-Rock Professor Emeritus Howard Stevenson, has been offered since 2008. Kraus taught the course last year when she... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
design, hit it out of the ballpark. The roast beef chain tweeted Williams a message during the live broadcast: By the next morning, the tweet garnered 75,000 retweets, more than 40,000 favorites, and high-profile media coverage.... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Your patient health care data is most likely scattered throughout the medical universe, in everything from notes scribbled by various doctors to test results resting in far-flung computer systems. So when medical professionals need to... View Details
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details