Publications

May 1996
Background Note

The GM's Operational Challenge: Managing Through People

Highlights and explores how a general manager adds value to the firm at the operational level by managing through people. Discusses how assumptions about human motivation influence the employment contract that the general manager implicitly enters into with the workers... View Details

Keywords: Employee Relationship Management; Selection and Staffing; Contracts; Managerial Roles; Operations; Problems and Challenges; Labor and Management Relations; Motivation and Incentives; Value

May 1996
Background Note

General Management: A Conceptual Introduction

Addresses the following issues at a conceptual level: 1) Who is a general manager? 2) To whom is the general manager responsible? and 3) How do general managers add value? View Details

Keywords: Leadership; Management; Management Skills; Managerial Roles

1995
Book

Global Marketing Management: Cases and Readings

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett

Keywords: Globalization; Marketing; Management

June 1995 (Revised September 2019)
Teaching Note

Richardson Sheffield

This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details

Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom

June 1995
Teaching Note

Intel Corporation - Leveraging Capabilities for Strategic Renewal TN

Teaching Note for (9-394-141). View Details

Keywords: Information Technology Industry

February 1995
Teaching Note

Ingvar Kamprad and IKEA TN

Teaching Note for (9-390-132). View Details

Keywords: Retail Industry

January 1995
Teaching Note

Body Shop International, The TN

Teaching Note for (9-392-032). View Details

January 1995
Case

3M: Profile of an Innovating Company

By: Christopher A. Bartlett and Afroze A Mohammed

Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Organizational Culture

December 1994
Supplement

3M Optical Systems: Management Interviews, Part 1; Part 2, Videotape

Keywords: System

December 1994
Supplement

3M Optical Systems: Management Interviews, Part 1; Part 2, Videotape

December 1994 (Revised May 1999)
Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details

Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry

September 1994 (Revised May 1997)
Case

Komatsu Ltd. and Project G (A)

By: Christopher A. Bartlett and Robert W. Lightfoot

Keywords: Projects; Japan

September 1994 (Revised December 1994)
Case

Komatsu Ltd. and Project G (B)

By: Christopher A. Bartlett and Robert W. Lightfoot

September 1994 (Revised January 1995)
Case

Komatsu Ltd. and Project G (C)

By: Christopher A. Bartlett and Robert W. Lightfoot

Keywords: Japan

August 1994
Teaching Note

Becton Dickinson: Worldwide Blood Collection Team TN

Teaching Note for (9-394-072). View Details

March 1994
Case

Intel Corp.: Leveraging Capabilities for Strategic Renewal

Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details

Keywords: Organizational Change and Adaptation; Adaptation; Management Skills; Management Practices and Processes; Strategy; Organizations; Information Technology Industry