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- Faculty Publications (287)
- March 1987
- Background Note
Variety vs. Value: Two Generic Approaches to Product Policy
Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.
- March 1987 (Revised May 1988)
- Case
Inland Steel Co. Product Policy (A): Changing Markets and Technology
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (A): Changing Markets and Technology." Harvard Business School Case 587-134, March 1987. (Revised May 1988.)
- March 1987
- Supplement
Nyman Manufacturing Co., Video
Shapiro, Benson P. "Nyman Manufacturing Co., Video." Harvard Business School Video Supplement 887-532, March 1987.
- January 1987
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (B), Video
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B), Video." Harvard Business School Video Supplement 887-516, January 1987.
- January 1987
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (C), Video
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C), Video." Harvard Business School Video Supplement 887-517, January 1987.
- January 1987 (Revised March 1991)
- Case
Morgan Construction Co. (A)
Keywords: Construction Industry
Shapiro, Benson P. "Morgan Construction Co. (A)." Harvard Business School Case 587-105, January 1987. (Revised March 1991.)
- January 1987
- Supplement
Morgan Construction Co. (A), Video
Shapiro, Benson P. "Morgan Construction Co. (A), Video." Harvard Business School Video Supplement 887-519, January 1987.
- January 1987 (Revised January 1989)
- Supplement
Morgan Construction Co. (B)
Keywords: Construction Industry
Shapiro, Benson P. "Morgan Construction Co. (B)." Harvard Business School Supplement 587-106, January 1987. (Revised January 1989.)
- January 1987
- Supplement
Morgan Construction Co. (B), Video
Shapiro, Benson P. "Morgan Construction Co. (B), Video." Harvard Business School Video Supplement 887-520, January 1987.
- January 1987 (Revised April 1988)
- Supplement
Morgan Construction Co. (B), Video Guide
Keywords: Construction Industry
Shapiro, Benson P. "Morgan Construction Co. (B), Video Guide." Harvard Business School Supplement 587-114, January 1987. (Revised April 1988.)
- December 1986 (Revised November 1989)
- Case
Hewlett-Packard: Manufacturing Productivity Division (A)
By: Benson P. Shapiro and Lawrence B. Levine
In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
- December 1986 (Revised December 1987)
- Case
Hewlett-Packard: Manufacturing Productivity Division (B)
By: Benson P. Shapiro and Lawrence B. Levine
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details
Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)
- December 1986 (Revised January 1988)
- Case
Hewlett-Packard: Manufacturing Productivity Division (C)
By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (A)
Keywords: Manufacturing Industry
Shapiro, Benson P. "Nyman Manufacturing Co. (A)." Harvard Business School Case 587-092, November 1986. (Revised February 1991.)
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (B)
Keywords: Manufacturing Industry
Shapiro, Benson P. "Nyman Manufacturing Co. (B)." Harvard Business School Case 587-093, November 1986. (Revised February 1991.)
- July 1986
- Background Note
Hints for Casewriting
Helps casewriters and their supervisors to understand the basics of developing cases for classroom use. View Details
Keywords: Cases
Shapiro, Benson P. "Hints for Casewriting." Harvard Business School Background Note 587-052, July 1986.
- July 1986
- Case
Overly Hautz Co.--1985
Keywords: Auto Industry
Shapiro, Benson P. "Overly Hautz Co.--1985." Harvard Business School Case 587-039, July 1986.
- May 1986
- Case
Jamestown Co., Software Case
Shapiro, Benson P. "Jamestown Co., Software Case." Harvard Business School Case 586-133, May 1986.
- May 1986
- Case
Milford Industries (A), Software Case
Shapiro, Benson P. "Milford Industries (A), Software Case." Harvard Business School Case 586-132, May 1986.
- May 1986
- Case
Titanium Fabrication Division (A), Software Case
Shapiro, Benson P. "Titanium Fabrication Division (A), Software Case." Harvard Business School Case 586-136, May 1986.