Filter Results:
(269)
Show Results For
- All HBS Web (287)
- Faculty Publications (257)
Show Results For
- All HBS Web (287)
- Faculty Publications (257)
Sort by
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords: Auto Industry
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
- June 1981
- Supplement
Airframe Industry (H): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (H): December 1980." Harvard Business School Supplement 581-124, June 1981.
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
- May 1980 (Revised June 1986)
- Case
Kearney & Trecker Corp. (A)
Shapiro, Benson P. "Kearney & Trecker Corp. (A)." Harvard Business School Case 580-143, May 1980. (Revised June 1986.)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- July 1975 (Revised April 1988)
- Supplement
Paper Distributors, Inc. (D), Supplement
Shapiro, Benson P. "Paper Distributors, Inc. (D), Supplement." Harvard Business School Supplement 576-025, July 1975. (Revised April 1988.)
- June 1975
- Case
Grafton Industries (A)
Shapiro, Benson P. "Grafton Industries (A)." Harvard Business School Case 575-124, June 1975.
- July 1974
- Case
Fieldcrest Division of Fieldcrest Mills, Inc. (C)
Keywords: Business Divisions
Shapiro, Benson P. "Fieldcrest Division of Fieldcrest Mills, Inc. (C)." Harvard Business School Case 575-004, July 1974.
- November 1972 (Revised April 1982)
- Case
Gilbert Printing Co.
Shapiro, Benson P. "Gilbert Printing Co." Harvard Business School Case 573-023, November 1972. (Revised April 1982.)
- November 1995 (Revised August 1996)
- Case
Stock Bank Inc.
Keywords: Banking Industry
Shapiro, Benson P. "Stock Bank Inc." Harvard Business School Case 596-071, November 1995. (Revised August 1996.)
- January 1995
- Background Note
The Mid-Sized Company President's Role in Marketing and Sales
Shapiro, Benson P. "The Mid-Sized Company President's Role in Marketing and Sales." Harvard Business School Background Note 595-056, January 1995.
- March 1990 (Revised May 1990)
- Supplement
Chase Manhattan Bank (H): International Individual Bank
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (H): International Individual Bank." Harvard Business School Supplement 590-091, March 1990. (Revised May 1990.)
- March 1990
- Case
Chase Manhattan Bank (F): Integration Issues
Shapiro, Benson P. "Chase Manhattan Bank (F): Integration Issues." Harvard Business School Case 590-089, March 1990.
- March 1990 (Revised April 1991)
- Case
Chase Manhattan Bank (A)
Shapiro, Benson P. "Chase Manhattan Bank (A)." Harvard Business School Case 590-084, March 1990. (Revised April 1991.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (C), Assignment Sheet
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (C), Assignment Sheet." Harvard Business School Supplement 589-031, September 1988.
- March 1988 (Revised September 1988)
- Case
Friendly Competitors: The Amalgamated Aluminum Succession
Shapiro, Benson P. "Friendly Competitors: The Amalgamated Aluminum Succession." Harvard Business School Case 588-064, March 1988. (Revised September 1988.)
- January 1988 (Revised July 1991)
- Course Overview Note
Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991
Keywords: Product Marketing
Shapiro, Benson P. "Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991." Harvard Business School Course Overview Note 588-050, January 1988. (Revised July 1991.)
- January 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (B)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (B)." Harvard Business School Case 588-049, January 1988. (Revised February 1990.)