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Show Results For
- All HBS Web
(495)
- People (1)
- News (136)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
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- January 2011 (Revised January 2011)
- Case
Marvel Enterprises, Inc. (Abridged)
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
- November 2010 (Revised March 2011)
- Teaching Note
The NFL's Digital Media Strategy
By: Anita Elberse
Teaching Note for 511055. View Details
- Oct 2010
- Keynote Speech
Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?
By: Anita Elberse
- Oct 2010
- Keynote Speech
Will Blockbuster Strategies Survive the Rise of Digital Technology?
By: Anita Elberse
- December 16, 2009
- Guest Column
Risks and Rewards of Celebrity Endorsements
By: Anita Elberse
Elberse, Anita. "Risks and Rewards of Celebrity Endorsements." CNN.com (December 16, 2009).
- Sep 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- June 2008 (Revised November 2010)
- Teaching Note
Grand Central Publishing
By: Anita Elberse
Teaching Note for [508036]. View Details
Keywords: Publishing Industry
- June 2008 (Revised February 2011)
- Teaching Note
Maria Sharapova: Marketing a Champion (A) & (B)
By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
- Sep 2008 - 2008
- Keynote Speech
Revisiting the Long Tail: Implications for the Book Industry
By: Anita Elberse
- September 2005 (Revised May 2006)
- Background Note
Principles of Product Policy
By: Anita Elberse
Provides an introduction to key product policy issues. View Details
Keywords: Product Development
Elberse, Anita. "Principles of Product Policy." Harvard Business School Background Note 506-018, September 2005. (Revised May 2006.)
- Oct 2004
- Conference Presentation
The Effectiveness of Pre-Release Advertising for Motion Pictures
By: Anita Elberse
- Jun 2005 - 2005
- Conference Presentation
The Power of Stars: Creative Talent and the Success of Entertainment Products
By: Anita Elberse
- 07 Sep 2011
- First Look
First Look: Sept. 7
limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth-and even... View Details
Keywords: Sean Silverthorne
- Other Article
What Do We Know About Variance in Accounting Profitability?
By: Anita M. McGahan and Michael E. Porter
In this paper, we analyze the variance of accounting profitability among a broad cross-section of firms in the American economy from 1981 to 1994. The purpose of the analysis is to identify the importance of year, industry, corporate-parent, and business-specific... View Details
McGahan, Anita M., and Michael E. Porter. "What Do We Know About Variance in Accounting Profitability?" Management Science 48, no. 7 (July 2002): 834–851.
- 08 Oct 2013
- First Look
First Look: October 8
differentiate "quality FDI" in several different ways. First, we look at the possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including... View Details
Keywords: Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An Evil Plot to Destroy the World?... View Details
Keywords: Martha Lagace
- February 2003
- Other Article
The Emergence and Sustainability of Abnormal Profits
By: Michael E. Porter and Anita M. McGahan
In this paper, we examine the emergence and the sustainability of abnormal profits among businesses that were part of U.S. public corporations between 1981 and 1994 and that reported financial results for at least six years. Our results reveal strong asymmetries... View Details
Porter, Michael E., and Anita M. McGahan. "The Emergence and Sustainability of Abnormal Profits." Strategic Organization 1, no. 1 (February 2003): 79–108.
- January 2007 (Revised October 2011)
- Case
Roppongi Hills: City Within a City
By: Anita Elberse, Andrei Hagiu and Masako Egawa
Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local... View Details
Keywords: Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo
Elberse, Anita, Andrei Hagiu, and Masako Egawa. "Roppongi Hills: City Within a City." Harvard Business School Case 707-431, January 2007. (Revised October 2011.)