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11 Oct 2016
First Look

October 11, 2016

behavior; (3) a top-down or laissez-faire style by the leader, which prevents honest conversation about problems; (4) a lack of coordination across businesses, functions, or regions due to poor organizational design; (5) inadequate... View Details

Keywords: Sean Silverthorne

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Marketing - Doctoral

Freitas Rohit Deshpande Anita Elberse Kris Johnson Ferreira Carolyn J. Fu Sunil Gupta Ayelet Israeli Ebehi Iyoha Leslie K. John Tarun Khanna Hyunjin Kim Himabindu Lakkaraju Rajiv Lal Jacqueline Ng Lane... View Details

26 Jul 2016
First Look

July 26, 2016

Mela, a three-month-long Hindu festival. We estimate that the festival was attended by 61 million people, making it the largest gathering in the history of humanity. While we find strong overall evidence for both types of homophily for... View Details

Keywords: Sean Silverthorne

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HBS Working Knowledge – Harvard Business School Faculty Research

epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from... View Details

May 2019 (Revised January 2020)
Case

The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

By: Anita Elberse and Monica Cody

Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a... View Details

Keywords: Television; Entertainment; Media; Television Entertainment; Management; Strategy; Disruption; Information Technology; Competition; Media and Broadcasting Industry; Entertainment and Recreation Industry

June 2020
Case

Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

By: Anita Elberse and Lizzy Woodham

Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March... View Details

Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Entertainment and Recreation Industry

18 Dec 2012
First Look

First Look: December 18

puts the increasingly complex job of Chief Executive in a very real context. It serves as a practical guide by allowing you to walk alongside Jim as he takes on his new role and all its attendant challenges. Jim's story-developed in... View Details

Keywords: Carmen Nobel

June 2012
Article

The Economic Value of Celebrity Endorsements

By: Anita Elberse and Jeroen Verleun

What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details

Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return

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Stories

the Move On the Move: Nikos Bartzoulianos (MBA 2008) Building a Love Brand at Electrolux Re: Nikos Bartzoulianos (MBA 2008); A.G. Lafley (MBA 1977); Youngme Moon (Donald K. David Professor of Business Administration); Anita View Details

May 2018 (Revised February 2020)
Case

Jason Blum's Blumhouse Productions

By: Anita Elberse

In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

to fail at giving speeches. During one of our final meals, HBS professor Anita Elberse announced that a student from each section would be selected to speak to the overall class (over 180+ people) at the... View Details

17 Jul 2012
First Look

First Look: July 17

identified and classified in terms of specifying, allocating, and utilizing capacity. The first two categories reflect challenges faced by infrastructure providers; the last category, challenges faced by... View Details

Keywords: Sean Silverthorne

Web

Crossover Into Business

Communicated Sept 15-16 September 2024 Kick-off on Campus Nov November 2024 Final Presentations In the News The NBA-HBS career connection Re: Anita Elberse 27 NOV 2017 | The Harvard Gazette Harvard MBA... View Details

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Marketing Faculty - Faculty & Research

Emeritus Chip Bergh Senior Lecturer of Business Administration Jacob M. Cook Lecturer of Business Administration Julian De Freitas Assistant Professor of Business Administration Rohit Deshpande Baker Foundation Professor Sebastian S. Kresge Professor of Marketing,... View Details

May 2022
Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner

On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details

Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Sports Industry

Web

Marketing Curriculum - Faculty & Research

Term Quarter Credits B2B Sales and Distribution Lou Shipley Spring 2025 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0... View Details

August 2014 (Revised October 2014)
Case

Beyoncé

By: Anita Elberse and Stacie Smith

In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details

Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry