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Publications

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  • All HBS Web  (1,021)
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    • News  (398)
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    • Events  (1)
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  • All HBS Web  (1,021)
    • People  (2)
    • News  (398)
    • Research  (391)
    • Events  (1)
    • Multimedia  (11)
  • Faculty Publications  (232)
← Page 8 of 1,021 Results →
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

secularization after the death of dictator Francisco Franco. Relevant. Governments can’t sway the opinion of a disinterested audience. The imagery and associations of the place need to matter to the targeted audience. A branding campaign... View Details
Keywords: by Danielle Kost; Tourism
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, View Details
  • 11 Oct 2023
  • Blog Post

A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion

interviews, delicious food tours around the city, walks through Seoul’s many historical sites, to embracing the beauty scene through facials, spa days, and trips to Olive Young, I intentionally immersed... View Details
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

above and beyond than what Mama asked. Fu’s playful humor and bouncy rhythms, set against Julie Kwon’s expressive illustrations, perfectly captures how a plucky daughter’s exuberance View Details
  • 01 Mar 2023
  • News

March 2023 Alumni and Faculty Books

better prepared and more resilient for success in the face of life’s uncertainties. Many Colors Make a Rainbow: Diversity & Inclusion Make Us Better Together By Doctor Daffee a.k.a David Fisher (MBA 1980) Book Biz LLC In a View Details
Keywords: Publishing Industries (except Internet); Information
  • Article

Audit Quality and Auditor Reputation: Evidence from Japan

By: Douglas Skinner and Suraj Srinivasan
We study events surrounding ChuoAoyama's failed audit of Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese... View Details
Keywords: Audit Quality; Auditor Reputation; Japan; Accounting Audits; Crime and Corruption; Reputation; Beauty and Cosmetics Industry; Japan
Citation
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Skinner, Douglas, and Suraj Srinivasan. "Audit Quality and Auditor Reputation: Evidence from Japan." Accounting Review 87, no. 5 (September 2012): 1737–1765.
  • 09 May 2023
  • Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 1)

intently. Finally, he breaks the silence. “Noori What a beautiful name!” he shares. “In Farsi and Hindi, that means light.” I excitedly respond, “It means universe in Korean! What a fun connection,” as I... View Details
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013) made it both exciting View Details
Keywords: Dina Gerdeman
  • 01 Sep 2018
  • News

September 2018 Alumni and Faculty Books

discover your skincare personality and what treatment will work for you; indulge in this scientifically proven beauty trend once a week; use the six traditional ingredients found in Japanese skincare; View Details
  • 25 Jan 2018
  • News

Living and Learning in a Local Context

birth to five years old. And we provide a free, hearty, nutritious meal that has most of it grown on our farm. “What underpins a lot of our work is Appalachian culture and heritage. We're very true to trying... View Details
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

However, there were interesting positives as these ecological horrors also created opportunities for a surprising cohort of green businesses across sectors ranging from beauty and health to ecotourism. In... View Details
Keywords: Dina Gerdeman
  • April–June 2014
  • Article

Firmes mondialisées et imaginaire de la beauté

By: G. Jones
This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details
Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America
Citation
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Jones, G. "Firmes mondialisées et imaginaire de la beauté." Relations internationales 157 (April–June 2014): 131–146.
  • 2017
  • Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Agriculture and Agribusiness Industry; Banking Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Alternative Energy Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
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Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
  • July 2021 (Revised February 2022)
  • Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
Citation
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Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
  • 22 May 2020
  • Blog Post

Remembering Well and Making Meaning of Memorial Day

nods behind masks as we pass one another en route to remotely administered final exams. To call it strange is an understatement.   I’ve found this new normal, however – beauty and potential tinged by loss –... View Details
  • April 2021
  • Case

Glass-Shattering Leaders: Barbara Hackman Franklin

By: Boris Groysberg and Colleen Ammerman
Barbara Hackman Franklin was one of the first women to earn an MBA from Harvard Business School. She went on to break barriers in the private and public sectors, rising to leadership positions in business and government. In the 1970s, she led a successful White House... View Details
Keywords: Glass Ceiling; Leadership; Gender; Power and Influence
Citation
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Groysberg, Boris, and Colleen Ammerman. "Glass-Shattering Leaders: Barbara Hackman Franklin." Harvard Business School Case 421-073, April 2021.
  • June 2008 (Revised April 2013)
  • Case

Bernd Beetz: Creating the New Coty

By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States
Citation
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Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
  • 24 Jun 2010
  • News

Interview with Professor Geoffrey Jones, author of Beauty Imagined

  • April 1991 (Revised March 2017)
  • Teaching Note

Mary Kay Cosmetics: Sales Force Incentives (A) and (B)

By: Robert Simons
Teaching Note for (9-190-103) and (9-190-122). View Details
Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry
Citation
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Related
Simons, Robert. "Mary Kay Cosmetics: Sales Force Incentives (A) and (B)." Harvard Business School Teaching Note 191-198, April 1991. (Revised March 2017.)
  • 01 Dec 2018
  • News

Alumni and Faculty Books for December 2018

they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without... View Details
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