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  • All HBS Web  (1,048)
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    • News  (381)
    • Research  (346)
    • Multimedia  (14)
  • Faculty Publications  (229)
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  • 14 Mar 2019
  • Cold Call Podcast

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

Keywords: Re: Geoffrey G. Jones; Beauty & Cosmetics
  • November 1994
  • Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller
In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details
Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (A)." Harvard Business School Case 795-047, November 1994.
  • August 2021 (Revised February 2024)
  • Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
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Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

If women wanted to shake up their makeup regimen 10 years ago, Sephora was the place to go. Beauty product junkies loved Sephora’s candy store-like display of sample-size face creams, glittery lip glosses, and eyeshadows in every shade... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

tell if these online matches came to fruition in real life.) Defining desirability To sort matches, the researchers measured desirability, though not in the “supermodel” sense. Beauty is in the eye of the beholder: The team determined... View Details
Keywords: by Kara Baskin
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
  • 11 Apr 2022
  • Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

is often something small, sometimes even costless to fix, but unknowable without talking about it. Gino: What I love about this is that we think that we understand each other, but we don’t. You’re reminding me of a beautiful paper by... View Details
Keywords: by Jen McFarland Flint
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The authors attempted to compare the behavior of influencers in... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

even damage relationships. But when advice-giving does go well, it is a beautiful thing, says Margolis, the James Dinan and Elizabeth Miller Professor of Business Administration. "If you've been thinking about a problem in a certain... View Details
Keywords: by Dina Gerdeman
  • February 2005 (Revised June 2007)
  • Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; India
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Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
  • January 1981
  • Case

Mary Kay Cosmetics, Inc.

By: John P. Kotter
Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details
Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry
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Kotter, John P. "Mary Kay Cosmetics, Inc." Harvard Business School Case 481-126, January 1981.
  • October 2019 (Revised December 2019)
  • Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details
Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Europe; Brazil; China; Asia; South America; United States; North America
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Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)
  • 2023
  • Book

Deeply Responsible Business: A Global History of Values-Driven Leadership

By: Geoffrey Jones
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details
Keywords: Corporate Responsibility; Business Ecuation; Socially Responsible Investing; Business Education; Ethics; Leadership; Business History; Philanthropy and Charitable Giving; Religion; Social Enterprise; Social Issues; Wealth and Poverty; Corporate Social Responsibility and Impact; Mission and Purpose; Banking Industry; Beauty and Cosmetics Industry; Computer Industry; Consumer Products Industry; Education Industry; Fashion Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Manufacturing Industry; Electronics Industry; Agriculture and Agribusiness Industry; United Kingdom; Germany; United States; Japan; India; Latin America
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Jones, Geoffrey. Deeply Responsible Business: A Global History of Values-Driven Leadership. Cambridge, MA: Harvard University Press, 2023.
  • November 2021 (Revised December 2022)
  • Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United Kingdom; Europe; Portugal; China
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Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

secularization after the death of dictator Francisco Franco. Relevant. Governments can’t sway the opinion of a disinterested audience. The imagery and associations of the place need to matter to the targeted audience. A branding campaign that highlights France’s View Details
Keywords: by Danielle Kost; Tourism
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details
Keywords: by Kristen Senz; Retail; Service
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

product—until the ideal rug emerged. It was only then that the price negotiation began—“price changes the discussion,” says Avery. “Buying a car could be a beautiful experience” Imagine if cars were sold this way. This would help dealers... View Details
Keywords: by Sean Silverthorne; Auto
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

beautiful things. “Most people are very happy right from that first morning,” Amabile says. The rocky self-reflection stage of retirement Yet, for many, that giddy glow starts to wear off within weeks or months, as they shuffle through a... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • 16 Nov 2015
  • Research & Ideas

Does Competition Make Us More Creative?

a professor of mine once put it, you want to scatter your seeds widely to see what sprouts,” says Gross. “But you ought not try to make a thousand flowers bloom, or else they will all turn out weak. To get a few beautiful blossoms, you... View Details
Keywords: by Michael Blanding; Advertising
  • 10 Mar 2021
  • Research & Ideas

Key to Doing Your Best at Work? Be Yourself

idea of reframing or reworking your expectations. [One] person who comes to mind when I think about authenticity—she’s African American and a woman—is filmmaker and writer Ava DuVernay. What’s beautiful about her is that she decided to... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
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