Publications
Publications
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- All HBS Web
(911)
- Faculty Publications (260)
- 2013
- Chapter
Beyond Platinum: Making the Case for Titanium Buildings
By: Jock Herron, Amy C. Edmondson and Robert G. Eccles
Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
- July–August 2013
- Article
The Costs of Racial 'Color Blindness'
By: Michael I. Norton and Evan P. Apfelbaum
The article looks at research on people's attitudes and behaviors with respect to noticing and referring to a person's race. It explains the 2013 study, in which participants played a "Guess Who?" style game of asking yes-or-no questions about a group of faces... View Details
- March–April 2013
- Article
Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations
By: Tsedal Neeley
How workers experience and express status loss in organizations has received little scholarly attention. I conducted a qualitative study of a French high-tech company that had instituted English as a lingua franca, or common language, as a context for examining this... View Details
Keywords: Organizations; Status and Position; Loss; Spoken Communication; Emotions; Attitudes; Behavior; Globalization
- Article
Effects of Description of Options on Parental Perinatal Decision-Making
By: Marlyse F. Haward, Leslie K. John, John M. Lorenz and Baruch Fischhoff
Objective: To examine whether parents' delivery room management decisions for extremely preterm infants are influenced by (a) the degree of detail with which options-comfort care (CC) or intensive care (IC)-are presented or (b) their order of presentation. Methods: 309... View Details
- October 2012
- Article
The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo
By: Gabrielle S. Adams, Francis J. Flynn and Michael I. Norton
Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than givers reported feeling, to such an extent that... View Details
- 2012
- Article
A Field Study on the Acceptance and Use of a New Accounting System
By: V.G. Narayanan, Ranjani Krishnan and Jamshed J. Mistry
This study examines the attitudes, use, and acceptance of a new accounting system in a pharmaceutical corporation that switched from an Activity Based Costing System to the Theory of Constraints System (TOC). Using structuration theory as a framework, we posit that... View Details
- December 2012
- Article
Bolstering and Restoring Feelings of Competence via the IKEA Effect
By: Daniel Mochon, Michael I. Norton and Dan Ariely
We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence both consumers' willingness to engage in... View Details
- October 8, 2012
- Column
Henkel's Culture Shift
By: Robert Simons
This case descriibes a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
- 2017
- Working Paper
Innovation Policies
By: Ramana Nanda and Matthew Rhodes-Kropf
Past work has shown that failure tolerance by principals has the potential to stimulate innovation, but has not examined how this affects which projects principals will start. We demonstrate that failure tolerance has an equilibrium price ― in terms of an investor's... View Details
- October 2012
- Article
The Preference for Potential
By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details
- September 2012 (Revised November 2014)
- Case
Cialis Lifecycle Management: Lilly's BPH Dilemma
By: Elie Ofek and Natalie Kindred
How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details
- July 2012
- Class Lecture
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's... View Details
- April 2012
- Case
Pret A Manger
By: Frances X. Frei, Rick Goldberg and Stephanie van Sice
Pret A Manger, a London-based chain of sandwich shops, was known for its fast, genuine service and pre-packaged sandwiches prepared on-site daily. Instructed by its board to grow at 15 percent per year, Pret considered opening "twin" shops in locations too small to... View Details
Keywords: Customer Service Excellence; Growth Planning And Management; Employee Performance Management; Information Management; Production Planning; Employee Attitude Development And Empowerment; Employee Retention; Leadership Development And Career Planning; Service Delivery; Growth and Development Strategy; Business Model; Innovation and Invention; Employees; Performance; London
- February 2012
- Case
Henkel: Building a Winning Culture
By: Robert Simons and Natalie Kindred
This case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
- Article
The Persuasive 'Power' of Stigma?
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show... View Details
- December 2011
- Article
Economics Education and Greed
By: Long Wang, Deepak Malhotra and J. Keith Murnighan
The recent financial crisis, and repeated corporate scandals, raise serious questions about whether a business school education contributes to what some have described as a culture of greed. The dominance of economic-related courses in MBA curricula led us to assess... View Details
- November 2011
- Case
Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry
By: Michael Beer and Ingrid Vargas
In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details
- 2011
- Chapter
Ethical Discrepancy: Changing Our Attitudes to Resolve Moral Dissonance
By: L. L. Shu, F. Gino and M. H. Bazerman
- 2011
- Working Paper
'Last-place Aversion': Evidence and Redistributive Implications
By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael I. Norton
Why do low-income individuals often oppose redistribution? We hypothesize that an aversion to being in "last place" undercuts support for redistribution, with low-income individuals punishing those slightly below themselves to keep someone "beneath" them. In laboratory... View Details
Keywords: Wages; Surveys; Wealth and Poverty; Behavior; Income; Research; Rank and Position; Attitudes; Personal Characteristics; Economics
- August 2011
- Article
From the Outside In: The Negative Spillover Effects of Boundary Spanners' Relations with Members of Other Organizations
By: Lakshmi Ramarajan, Katerina Bezrukova, Karen A. Jehn and Martin Euwema
Contrary to much boundary spanning research, we examined the negative consequences of boundary spanning contact in multi-organizational contexts. Results from a sample of 833 Dutch peacekeepers show that employees' boundary spanning contact with members of other... View Details