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- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
- October 1988
- Background Note
Note on Airline Reservations Systems (Revised), Part I
By: F. Warren McFarlan and Duncan G. Copeland
- October 1988
- Background Note
Note on Airline Reservations Systems (Revised), Part II
By: F. Warren McFarlan and Duncan G. Copeland
- September 1988
- Case
Frontier Airlines, Inc. (A) (Condensed)
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details
- September 1987
- Case
USAir and Piedmont in the Airline Industry
By: Pankaj Ghemawat and Forest L. Reinhardt
Keywords: Air Transportation Industry
- April 1987
- Background Note
Deregulation in the Airline Industry: Implications for Industrial Governance
- November 1986
- Supplement
People Express - March 1984
By: D. Quinn Mills
Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details
- January 1986
- Background Note
Note on the U.S. Airline Industry in the 1980s
By: George C. Lodge and Charles C. Heckscher
- November 1984 (Revised November 1987)
- Case
American Airlines (A)
Keywords: Air Transportation Industry
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