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  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

what implicit and explicit tradeoffs will be built into your operating model." JetBlue COO and airline industry veteran Russ Chew offered some firsthand insight when he visited the classroom when the... View Details
Keywords: by Julia Hanna; Air Transportation
  • June 1997 (Revised November 1998)
  • Case

Sky Air, Inc.

By: Paul A. Gompers
Concerns a fictitious airline company and examines the moral hazard situation that results within a firm. Provides an opportunity to discuss corporate governance and contracting under uncertainty. View Details
Keywords: Ethics; Corporate Governance; Contracts; Risk and Uncertainty; Air Transportation Industry
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Gompers, Paul A. "Sky Air, Inc." Harvard Business School Case 297-110, June 1997. (Revised November 1998.)
  • 25 Aug 2009
  • First Look

First Look: August 25

the Airline Industry Can Teach Us About Leadership Authors:Anthony J. Mayo, Nitin Nohria, and Mark Rennella Publication:New York: Palgrave Macmillan, 2009 Publisher's Book Abstract Entrepreneurs, Managers,... View Details
Keywords: Martha Lagace
  • July 2006
  • Case

Boeing's e-Enabled Advantage

By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. View Details
Keywords: Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry
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Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.
  • March 2018 (Revised August 2020)
  • Case

Alaska Airlines: Empowering Frontline Workers to Make It Right

By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier
This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which... View Details
Keywords: Employee Empowerment; Customer Focus and Relationships; Employees; Service Delivery; Organizational Culture; Integration; Air Transportation Industry
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Gulati, Ranjay, Andrew O'Connell, and Caroline de Lacvivier. "Alaska Airlines: Empowering Frontline Workers to Make It Right." Harvard Business School Case 418-063, March 2018. (Revised August 2020.)
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

outside opportunities in the labor market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52495 March 2017 Review of Industrial Organization Challenges for Empirical Research on RPM By: MacKay, Alexander J., and David A.... View Details
  • 08 Dec 2015
  • First Look

December 8, 2015

market power. This reflected a business system in which a close relationship between finance and industry was discouraged, but where there were few restrictions on the transfer of corporate ownership. Yet large diversified business groups... View Details
Keywords: Sean Silverthorne
  • July 1989 (Revised June 1993)
  • Case

American Airlines, Inc.: Revenue Management

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal... View Details
Keywords: Competition; Revenue; Air Transportation Industry
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Brandenburger, Adam M., and Anirudh S. Dhebar. "American Airlines, Inc.: Revenue Management." Harvard Business School Case 190-029, July 1989. (Revised June 1993.)
  • November 1983 (Revised January 1988)
  • Case

Frontier Airlines, Inc. (A)

Frontier, once a relatively small regional carrier, expanded rapidly after deregulation of the airline industry. By 1982 it found further growth difficult, due in part to its rivals' aggressive--and, according to Frontier, unfair--use of their computer reservations... View Details
Keywords: Competition; Information Technology; Growth and Development Strategy; Air Transportation Industry; United States
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Vitale, Michael R. "Frontier Airlines, Inc. (A)." Harvard Business School Case 184-041, November 1983. (Revised January 1988.)
  • October 1999 (Revised January 2000)
  • Case

Alaska Airlines: For the same price, you just get more...

Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage. View Details
Keywords: Technology; Service Delivery; Competitive Advantage; Air Transportation Industry; Alaska
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Hallowell, Roger H. "Alaska Airlines: For the same price, you just get more..." Harvard Business School Case 800-004, October 1999. (Revised January 2000.)
  • December 1998 (Revised June 1999)
  • Case

STT Aerospace

By: Richard G. Hamermesh and Jeremy Dann
Experienced entrepreneur Charles Damon conducted a "roll-up" from 1987-1994 within the commercial airliner interior products industry. Damon's company, STT Aerospace, took advantage of an industry-wide recession in the early 1990s by buying when asset prices were low.... View Details
Keywords: Retention; Business Strategy; Selection and Staffing; Entrepreneurship; Financial Crisis; Growth and Development Strategy; Compensation and Benefits; Employee Stock Ownership Plan; Acquisition; Product Development; Aerospace Industry
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Hamermesh, Richard G., and Jeremy Dann. "STT Aerospace." Harvard Business School Case 399-056, December 1998. (Revised June 1999.)
  • August 2007 (Revised June 2010)
  • Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States
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Huckman, Robert S., Gary P. Pisano, and Virginia Fuller. "JetBlue Airways: Valentine's Day 2007 (A)." Harvard Business School Case 608-001, August 2007. (Revised June 2010.)
  • January 1994 (Revised April 1995)
  • Case

Judo Economics

The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in... View Details
Keywords: Market Entry and Exit; Competitive Advantage; Business Startups; Air Transportation Industry; Air Transportation Industry
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Brandenburger, Adam M., and Julia Kou. "Judo Economics." Harvard Business School Case 794-103, January 1994. (Revised April 1995.)
  • 2014
  • Other Unpublished Work

Objections to Tentative Decision and Order to Show Cause (IATA 787)

By: Benjamin Edelman
I critique Order 2014-5-7 (Docket No. DOT-OST-2013-0048-0415) to the extent that the DOT permits, or purports to permit, airlines to sell tickets other than in accordance with published tariffs. I argue that tariffs provide important benefits to passengers and should... View Details
Keywords: Negotiation; Sales; Air Transportation Industry
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Edelman, Benjamin. "Objections to Tentative Decision and Order to Show Cause (IATA 787)." June 2014. (Before the Department of Transportation.)
  • May 2017
  • Case

CNS Worldwide

By: Robert J. Dolan and Karthik Easwar
CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market... View Details
Keywords: Price; Marketing; Performance Capacity; Bids and Bidding; Analysis; Web Services Industry
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Dolan, Robert J., and Karthik Easwar. "CNS Worldwide." Harvard Business School Brief Case 917-531, May 2017.
  • Article

Can You Cut 'Turn Times' Without Adding Staff?

By: Ethan Bernstein and Ryan W. Buell
The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan
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Bernstein, Ethan, and Ryan W. Buell. "Can You Cut 'Turn Times' Without Adding Staff?" R1604K. Harvard Business Review 94, no. 4 (April 2016): 113–117.
  • February 2014 (Revised May 2014)
  • Background Note

Flying High, Landing Low: Strengths and Challenges for U.S. Air Transportation

By: Rosabeth Moss Kanter, Aditi Jain and Ai-Ling Jamila Malone
The U.S. air transportation system flies high on some indicators, mostly involving capacity to take to the air, but lands low on others, mostly involving ground facilities and processes. This note provides an overview of the history and current state of air... View Details
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Kanter, Rosabeth Moss, Aditi Jain, and Ai-Ling Jamila Malone. "Flying High, Landing Low: Strengths and Challenges for U.S. Air Transportation." Harvard Business School Background Note 314-098, February 2014. (Revised May 2014.)
  • 01 Apr 2014
  • First Look

First Look: April 1

intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical device industry over a 22-year... View Details
Keywords: Sean Silverthorne
  • September 1988
  • Case

Frontier Airlines, Inc. (A) (Condensed)

By: F. Warren McFarlan
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details
Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry
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McFarlan, F. Warren. "Frontier Airlines, Inc. (A) (Condensed)." Harvard Business School Case 189-074, September 1988.
  • February 2000 (Revised August 2000)
  • Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States
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Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
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