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    • Research  (201)
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  • All HBS Web  (366)
    • News  (38)
    • Research  (201)
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  • March 2010
  • Background Note

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
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Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
  • April 2007
  • Case

The Boeing Company: Moonshine Shop

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details
Keywords: History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry
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Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
  • December 2000 (Revised August 2001)
  • Teaching Note

Airbus A3XX: Developing the World's Largest Commercial Jet (A) and (B) TN

By: Benjamin C. Esty and Michael Kane
Teaching Note for (9-201-028) and (9-201-126). View Details
Keywords: Aerospace Industry
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Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A) and (B) TN." Harvard Business School Teaching Note 201-040, December 2000. (Revised August 2001.)
  • April 1985 (Revised May 1993)
  • Case

Spacelabs (A)

By: Regina E. Herzlinger
Keywords: Aerospace Industry
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Herzlinger, Regina E. "Spacelabs (A)." Harvard Business School Case 185-129, April 1985. (Revised May 1993.)
  • October 1994
  • Supplement

American Airlines' Value Pricing (C)

By: Alvin J. Silk and Jamie Harper
Designed as a follow-up to American Airlines' Value Pricing (A). View Details
Keywords: Aerospace Industry
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Silk, Alvin J., and Jamie Harper. "American Airlines' Value Pricing (C)." Harvard Business School Supplement 595-037, October 1994.
  • September 1990 (Revised November 1991)
  • Case

National Aeronautics and Space Administration (NASA)

By: V. Kasturi Rangan and Steven Russel
Keywords: Aerospace Industry; United States
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Rangan, V. Kasturi, and Steven Russel. "National Aeronautics and Space Administration (NASA)." Harvard Business School Case 591-019, September 1990. (Revised November 1991.)
  • March 1982
  • Supplement

Airframe Industry (N): Aircraft Profiles (as of September 1980)

By: Benson P. Shapiro
Keywords: Aerospace Industry
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Shapiro, Benson P. "Airframe Industry (N): Aircraft Profiles (as of September 1980)." Harvard Business School Supplement 582-014, March 1982.
  • March 1982
  • Supplement

Airframe Industry (M): Aircraft Profiles (as of September 1978)

By: Benson P. Shapiro
Keywords: Aerospace Industry
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Shapiro, Benson P. "Airframe Industry (M): Aircraft Profiles (as of September 1978)." Harvard Business School Supplement 582-013, March 1982.
  • September 1998
  • Supplement

Lockheed Martin, Video

By: Rosabeth M. Kanter
Keywords: Aerospace Industry
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Kanter, Rosabeth M. "Lockheed Martin, Video." Harvard Business School Video Supplement 399-505, September 1998.
  • October 1994 (Revised November 1994)
  • Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
  • May 1988 (Revised November 1990)
  • Case

Airbus vs. Boeing (B): The Storm Intensifies

By: Malcolm S. Salter
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
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Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
  • December 2006 (Revised August 2013)
  • Teaching Note

Hexcel Turnaround -- 2001 (A), (B) and (C)

By: Paul W. Marshall
This is the teaching note that is supplemental to the Hexcel Cases A, B & C. View Details
Keywords: Private Equity; Negotiation; Management Teams; Organizational Change and Adaptation; Strategy; Change Management; Crisis Management; Borrowing and Debt; Aerospace Industry; Aerospace Industry; United States
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Marshall, Paul W. "Hexcel Turnaround -- 2001 (A), (B) and (C)." Harvard Business School Teaching Note 807-115, December 2006. (Revised August 2013.)
  • February 2003 (Revised January 2004)
  • Case

Mission to Mars (B)

By: Alan D. MacCormack
Supplements the (A) case. View Details
Keywords: Aerospace Industry; Aerospace Industry
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MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)
  • March 1996 (Revised April 2001)
  • Case

HMS Thetis and Apollo XIII

Explores the management of technical disasters in which time plays a central role. Uses the experience of HMS Thetis and Apollo 13 to look at both successful and unsuccessful approaches. View Details
Keywords: Technology; Crisis Management; Aerospace Industry; Aerospace Industry
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Upton, David M., and Sari Carp. "HMS Thetis and Apollo XIII." Harvard Business School Case 696-097, March 1996. (Revised April 2001.)
  • November 1995 (Revised January 1998)
  • Case

Transformation of Pratt & Whitney North Haven (A)

By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
Pratt & Whitney is a leader in the development and manufacturing of gas turbine engines for commercial and military aircraft. Economic conditions for the airline and defense industries are forcing the airplane engine builders to restructure. Ed Northern, a new general... View Details
Keywords: Transformation; Restructuring; Production; Opportunities; Economy; Aerospace Industry; Aerospace Industry; Connecticut
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Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (A)." Harvard Business School Case 696-066, November 1995. (Revised January 1998.)
  • February 2006 (Revised October 2006)
  • Case

Veridian: Putting a Value on Values

By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias
David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,... View Details
Keywords: Cash; Corporate Governance; Financial Markets; Law; Leadership; Patents; Values and Beliefs; Aerospace Industry; Aerospace Industry
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Khurana, Rakesh, Joel Podolny, and Jaan Margus Elias. "Veridian: Putting a Value on Values." Harvard Business School Case 406-028, February 2006. (Revised October 2006.)
  • February 2003 (Revised January 2004)
  • Case

Mission to Mars (A)

By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Aerospace Industry
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MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
  • May 2019
  • Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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Yoffie, David B., and Daniel Fisher. "Elon Musk's Big Bets Update, 2019." Harvard Business School Case 719-512, May 2019.
  • September 2014
  • Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
  • July 1996 (Revised June 2001)
  • Case

Atlantic Corporation-Abridged

By: Thomas R. Piper
A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. View Details
Keywords: Projects; Cash Flow; Interest Rates; Valuation; Mathematical Methods; Horizontal Integration; Acquisition; Competitive Advantage; Aerospace Industry
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Piper, Thomas R. "Atlantic Corporation-Abridged." Harvard Business School Case 297-015, July 1996. (Revised June 2001.)
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