Filter Results:
(268)
Show Results For
- All HBS Web
(905)
- People (1)
- News (234)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
Show Results For
- All HBS Web
(905)
- People (1)
- News (234)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
Sort by
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
"Big companies get stuck on analysis paralysis, and they look for the perfect answer. In my company, we iterate very quickly," said Sheila Lirio Marcelo (HBS MBA 1998), founder and CEO of Care.com a website for providers and... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
incentive to add more transparency on things like invoice markups and service costs? Myriad consumer websites help car buyers overcome that asymmetry with information on what dealers pay for cars, vehicle quality stats, and maintenance... View Details
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially announced a bare-bones version of its service on the View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
that the clip was a digitally produced video promotion for German clothing company KillaThrill—the name on the logo. “Two-thirds of people who see it won’t ever know it’s an ad,” Deighton says. “But the people who see what it’s for and get to the company View Details
- 13 May 2022
- Research & Ideas
Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?
upstream indicators of culture gone sour, they scraped employee reviews from Glassdoor.com, a website where employees can leave subjective anonymous reviews about their employer. Harnessing machine learning to analyze text, they found... View Details
- 04 Dec 2019
- Book
Creating the Experimentation Organization
When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
you have to interact with both the thredUP website and its sellers." Clearing The Air A general misunderstanding of how MSPs work has hampered entrepreneurial attempts to create them and venture investments to bankroll them, says Hagiu.... View Details
Keywords: by Julia Hanna
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
conversation of Web 2.0, many museum websites have become increasingly antiquated, serving as little more than static virtual brochures for the institution. To remain current, museums must find new ways to digitally interact with... View Details
- 17 Oct 2018
- Research & Ideas
Pro Basketball Coaches Display Racial Bias When Selecting Lineups
season from the website BasketballReference.com, and then compared how many minutes each player played under black coaches versus white. He found that players averaged 40 second less per game when playing for a coach of a different race,... View Details
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
Rediscovering Schumpeter: The Power of Capitalism On Target: Rethinking the Retail Website Are Technology Companies Ripe for Disruption? What do you think of this research? What should dinosaur companies do to fight an extinction event?... View Details
Keywords: by Martha Lagace
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
websites of the four main health care organizations to direct people to clinics, helped the country get the word out early on and increase shots in arms. "When polio was rampant, Elvis Presley extolled the benefits of his own widely... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
- 09 Mar 2015
- Research & Ideas
Why Entrepreneurs Should Go Work for Government
example, follows other federal efforts like 18F and the Presidential Innovation Fellows to streamline government websites and electronic records—adapting from models in the UK and elsewhere. "We have many talented people in... View Details
Keywords: by Michael Blanding
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
alleged, had led to the site hosting inappropriate material. Employees believed that their proposals had been ignored in management’s quest for higher revenues and profits. YouTube is the video website and Google subsidiary on which... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real online... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
opportunity, says Teixeira. "A second screen can be a competitor, but it can also be a collaborator," says Teixeira. After all, if consumers already have their smartphones or laptops in hand, it only takes a few clicks to visit an advertiser's View Details
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
about how to be pragmatic in the face of pervasive corruption, so that one can have a long-term positive impact on a corrupt system, says Ramanna. A third case, I Paid a Bribe (Dot) Com, cowritten with Rachna Tahilyani, concerns an innovative View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
assistant professor of economics at the University of Michigan, demonstrate that adopting advanced pricing technology can allow a firm to seize an edge relative to its competitors. Algorithms that frequently update website prices based on... View Details