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  • All HBS Web  (2,209)
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    • Multimedia  (6)
  • Faculty Publications  (1,249)
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  • 2008
  • Working Paper

Securing Online Advertising: Rustlers and Sheriffs in the New Wild West

By: Benjamin Edelman

Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Crime and Corruption; Ethics
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Edelman, Benjamin. "Securing Online Advertising: Rustlers and Sheriffs in the New Wild West." Harvard Business School Working Paper, No. 09-039, September 2008.
  • December 2000
  • Background Note

Networked Utility Providers

By: Thomas R. Eisenmann and Alastair Brown
Defines and describes ways to categorize networked utilities, software "applets" such as RealNetwork's RealPlayer, Macromedia's Shockwave, and AOL's ICQ that are downloaded via the Internet. Networked utilities extend basic Web browser capability to allow users to... View Details
Keywords: Business Model; Software; Web Services Industry
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Eisenmann, Thomas R., and Alastair Brown. "Networked Utility Providers." Harvard Business School Background Note 801-309, December 2000.
  • January 2014
  • Article

The Consequences of Entrepreneurial Finance: Evidence from Angel Financings

By: William R. Kerr, Josh Lerner and Antoinette Schoar
This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel funding... View Details
Keywords: Business Ventures; Financing and Loans; Interests; Employment; Patents; Internet and the Web; Operations; Entrepreneurship; Business Exit or Shutdown
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Kerr, William R., Josh Lerner, and Antoinette Schoar. "The Consequences of Entrepreneurial Finance: Evidence from Angel Financings." Review of Financial Studies 27, no. 1 (January 2014): 20–55.
  • 15 Apr 2010
  • Working Paper Summaries

The Consequences of Entrepreneurial Finance: A Regression Discontinuity Analysis

Keywords: by William R. Kerr, Josh Lerner & Antoinette Schoar
  • January 2000 (Revised April 2000)
  • Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Web Services Industry; Web Services Industry
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Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
  • Article

Practicing Medicine in the Age of Facebook

In my second week of medical internship, I received a "friend request" on Facebook, the popular social-networking Web site. The name of the requester was familiar: Erica Baxter. Three years earlier, as a medical student, I had participated in the delivery of Ms.... View Details
Keywords: Ethics; Relationships; Health Care and Treatment; Health Industry
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Jain, Sachin H. "Practicing Medicine in the Age of Facebook." New England Journal of Medicine 361, no. 7 (August 13, 2009): 649–651.
  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • October 1990 (Revised April 1991)
  • Case

RU 486 (A)

By: Joseph L. Badaracco Jr.
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States
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Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
  • 2002
  • Other Unpublished Work

The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com

By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details
Keywords: Online Advertising; Sales; Marketing Strategy; Web Sites; Competition; Books
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Edelman, Benjamin. "The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com." 2002. (Winner of Seymour E. and Ruth B. Harris Prize for outstanding senior honors thesis in economics. Winner of Thomas T. Hoopes Prize awarded for outstanding scholarly work or research.)
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
  • September 2016 (Revised October 2017)
  • Case

KaBOOM!: Play at Scale (Abridged)

By: V. Kasturi Rangan and Sarah Appleby
A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Scaling; Nonprofit; Nonprofit Organizations; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; United States
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Rangan, V. Kasturi, and Sarah Appleby. "KaBOOM!: Play at Scale (Abridged)." Harvard Business School Case 517-027, September 2016. (Revised October 2017.)
  • September 2016 (Revised February 2019)
  • Case

KaBOOM!: Play at Scale (A)

By: V. Kasturi Rangan and Sarah Appleby
A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
Keywords: Scaling Social Impact; Scaling; Nonprofit Scaling; Nonprofit Organizations; Corporate Social Responsibility and Impact; Social Enterprise; Growth and Development Strategy; United States
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Rangan, V. Kasturi, and Sarah Appleby. "KaBOOM!: Play at Scale (A)." Harvard Business School Case 517-025, September 2016. (Revised February 2019.)
  • 2009
  • Article

Adverse Selection in Online 'Trust' Certifications

By: Benjamin Edelman
Widely used online "trust" authorities issue certifications without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than... View Details
Keywords: Online Technology; Web Sites; Trust; Governance Compliance; Value; Complexity
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Edelman, Benjamin. "Adverse Selection in Online 'Trust' Certifications." Proceedings of the International Conference on Electronic Commerce (2009): 205–212. (ACM International Conference Proceeding Series.)
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

Most advertisers have some way to have online links even in ads that aren't online. For instance, many magazine ads prominently tell you, "Here's our Web site to get more information." TV news programs always send you to their... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • September 2013 (Revised April 2014)
  • Teaching Note

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau
The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details
Keywords: China; Cross-cultural Management; Family Business; Cross-Cultural and Cross-Border Issues; Management Style; Service Industry; China
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Chua, Roy Y.J., Sharon Mozgai, and Dawn Lau. "Transitions Asia: Managing Across Cultures." Harvard Business School Teaching Note 414-045, September 2013. (Revised April 2014.)
  • January 2007 (Revised December 2008)
  • Case

The Challenges of Launching a Start-Up in China: Dorm99.com

By: William C. Kirby, F. Warren McFarlan and Tracy Manty
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China
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Kirby, William C., F. Warren McFarlan, and Tracy Manty. "The Challenges of Launching a Start-Up in China: Dorm99.com." Harvard Business School Case 307-075, January 2007. (Revised December 2008.)
  • February 2022 (Revised September 2022)
  • Case

InstaDeep: AI Innovation Born in Africa (A)

By: Shikhar Ghosh and Esel Çekin
Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
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Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (A)." Harvard Business School Case 822-104, February 2022. (Revised September 2022.)
  • April 2001 (Revised February 2003)
  • Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details
Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Distribution Industry
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McAfee, Andrew P., and Gregory Bounds. "Moore Medical Corporation." Harvard Business School Case 601-142, April 2001. (Revised February 2003.)
  • Article

Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber?

By: Benjamin Edelman and Damien Geradin
New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow service providers and consumers to transact with relative ease and increased trust. These platforms provide notable benefits including reducing... View Details
Keywords: Platforms; Regulation; Sharing Economy; Uber; Airbnb; Universal Service; Insurance; Market Platforms; Service Delivery; Software; Service Industry
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Edelman, Benjamin, and Damien Geradin. "Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber?" Stanford Technology Law Review 19, no. 2 (2016): 293–328.
  • February 4, 2013
  • Guest Column

How Facebook Can Totally Undermine Apple and Google in the Platform Games

By: Andrei Hagiu
Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has... View Details
Keywords: Technology Industry
Citation
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Hagiu, Andrei. "How Facebook Can Totally Undermine Apple and Google in the Platform Games." Wired.com (February 4, 2013).
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