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    • Research  (207)
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  • All HBS Web  (488)
    • News  (120)
    • Research  (207)
    • Events  (6)
  • Faculty Publications  (118)
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  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted by the site during searches or transactions, customers were... View Details
Keywords: by Michael Blanding
  • 08 Aug 2018
  • Sharpening Your Skills

Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance

State Street Global Advisers is responding the expanding influence of impact investing. What Jane Austen and Mel Brooks Can Teach Us About Finance A new book links the fundamentals of finance to several centuries of literature, history, philosophy, music, View Details
Keywords: by Sean Silverthorne; Financial Services
  • 09 Mar 2010
  • First Look

First Look: March 9

contains sample problems, pre-built Excel models to calculate breakeven, and charts and graphs that help visualize the results. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/510080-PDF-ENG Marketing Analysis Toolkit: Breakeven... View Details
Keywords: Martha Lagace
  • 31 May 2016
  • First Look

May 31, 2016

Experimental Social Psychology Visual Attention to Powerful Postures: People Reflexively Avert Their Gaze from Nonverbal Dominance Displays By: Holland, Elise, Elizabeth Baily Wolf, Christine Looser, and Amy Cuddy Abstract—This paper... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2003
  • Research & Ideas

Web Services

interface design for Web services, one audience member asked Scott. What will be different about the car of the future's dashboard? "We favor audio interfaces over visual displays," he replied. "The bigger issues are... View Details
Keywords: by Julia Hanna; Service
  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

also provides a visual progress cue, as borrowers see purchases vanish from their statements. Norton worked on the project with Grant E. Donnelly, an assistant professor at Ohio State University; Cait Lamberton, a marketing professor at... View Details
Keywords: by Kristen Senz; Financial Services
  • 20 Sep 2016
  • First Look

September 20, 2016

Feeley, Robert S. Kaplan, and Steven J. Frank Abstract—Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making? Summary Answer: We... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2013
  • Research & Ideas

Hiding From Managers Can Increase Your Productivity

Companies all over the world have striven for transparency in the workplace, literally tearing down walls in an effort to let managers and employees observe each other. Take, for example, one of the 14 key principles of The Toyota Way, Toyota Motor Corp.'s managerial... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

Science.) The researchers used morphing software to create a visual continuum of animacy, with images of doll faces at one end of the spectrum and images of similar human faces at the other. The images in between were morphed combinations... View Details
Keywords: by Carmen Nobel
  • 14 Dec 2009
  • Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

inefficient: We built this expensive track only to leave it vacant most of the time. PRT offers a different approach. With much lighter vehicles, the guideway can be proportionally slim—above ground in many areas, with a visual intrusion... View Details
Keywords: by Martha Lagace; Transportation
  • 18 Mar 2014
  • First Look

First Look: March 18

findings imply that firm oversight is important during market booms, just when stock prices suggest all is well. Download working paper: http://www.people.hbs.edu/mrhodeskropf/GovMisFirms_v39.pdf Visualizing and Measuring Software... View Details
Keywords: Sean Silverthorne
  • 02 Jul 2013
  • First Look

First Look: July 2

http://www.people.hbs.edu/mrhodeskropf/Partner_Persist_20130115.pdf Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case By: Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and Stephan Aier... View Details
Keywords: Anna Secino
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

plans to offer the technology for use in Internet, catalog, and in-store shopping. 10 BodyMetrics Ltd. provides software that recommends the best fitting size for the garment selected and on-screen visualization of clothing on a... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as... View Details
Keywords: Sean Silverthorne
  • 29 Nov 2004
  • Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

visual and econometric evidence now backs it up. But it moves the question from how to develop your isolated internal R&D function to how to manage a collection of transient professionals who are constantly communicating and moving.... View Details
Keywords: by Sara Grant; Publishing
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

can make amazingly sophisticated parts. One interesting situation that I wrote a case on was the company Rhythm & Hues, a well-known visual effects (VFX) company. The case question was what circumstances led them to (1) win four... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 19 Dec 2005
  • Research & Ideas

The Regional Slice of Your Global Strategy

equipment, and pharmaceuticals have invested significantly in modern mapping technology, using such innovations as enhanced clustering techniques, better measures for analyzing networks, and expanded data on bilateral, multilateral, and unilateral country attributes to... View Details
Keywords: by Pankaj Ghemawat
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • 18 Sep 2013
  • Research & Ideas

Excerpt: Manufacturing Morals

Campus roads are strategically curved so that no extended stretch of asphalt is visible from any point on campus. Such visual shielding of the bystander's perspective helps provide "as much domestic feeling as [is] reasonable"... View Details
Keywords: Education
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