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- News (36)
- Research (144)
- Multimedia (5)
- Faculty Publications (78)
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From Concept to Product: Meroë Morse and Polaroid’s Culture of Art and Innovation, 1945–1969 | Baker Library
Baker Library Special Collections & Archives Edwin Land with Polaroid Land Camera, 1947. Polaroid Corporation Records, Photograph & Visual Materials Collection, b. X.650, f. 1. EXHIBITION WEBSITE COMING SOON Exhibition Video Exhibition... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- Web
Drone Policy | About
advertising purposes for HBS, Harvard University, or other organizations are not permitted over HBS property. HBS requires recreational UAS operators to request approval from HBS Operations prior to flight. A request can be submitted by... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, View Details
Keywords: Susan Young
- Web
Meet the Team | Information Technology
the Harvard Business School in 2000 where he has produced many video and multimedia cases. He began his career working in advertising in France for clients including Air France, Chanel, and Christian Dior.... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
with Apple for an early release on iTunes of the single "Vertigo," and the video was featured in an Apple ad campaign. "We turned advertising into a rock video," Bono said at the time. That's not selling... View Details
- 01 Apr 1998
- News
Going For The Summit
CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details
Keywords: Caroline Chauncey
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details
Keywords: by Martha Lagace
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
technology. (The company also has deals with the Erie BayHawks, a National Basketball Hall of Fame and minor league NBA team.) Using your phone, you can home in on a geographic beacon like the pitcher’s mound and watch video highlights or... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
Bjerg is staring blankly at his computer screen. He adjusts his two monitors and fiddles with the speakers as he awaits the start of his next League of Legends battle. As he does many days, Bjerg will sit here playing the popular video... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Blendtec hit on the idea of showing the industrial-strength power of the product by filming the blender munching everything from rake handles to an iPhone. The videos racked up 60 million hits on YouTube, and the company’s CEO was soon... View Details
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Companies often connect with student clubs to advertise job opportunities or events. I – Industry Education. Industry Education presentations... View Details
- Web
Online Creating Brand Value Course | HBS Online
time. Not only was I able to expand my network so that I know someone in every major city around the world, but it also helped me land a job at a company that I absolutely love. Carlvin Sylvain Dorvilier Advertising specialist BS in... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated content (remember Obama Girl)... View Details
Keywords: by John Quelch
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
assist in attracting top talent to Africa and expand the School’s global impact. H – HBS Clubs. There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Connecting with a student club is a great way to View Details
Keywords: All Industries
- Web
Online Digital Marketing Strategy Course | HBS Online
Inclusion Marketing Kate Laliberte, OOFOS Head of Ecommerce Complexities of the Funnel and Paid Media Show Hide Details Concepts The Challenges of Reaching and Acquiring Customers Online Search Advertising Display View Details
- 02 Jan 2018
- News
Reconsidering Retirement
store in New Jersey; the son accompanied him on buying trips to New York and watched him negotiate for the best merchandise and price. He had even launched his own successful business before arriving at HBS: a birthday cake delivery service that View Details
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne