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  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 11 Mar 2015
  • Research & Ideas

How Do You Grade Out as a Negotiator?

confident about and what you need to work on." According to how the points are allocated, the app sorts the user into one of five basic negotiating styles, derived from Wheeler's past research (see chart)... View Details
Keywords: by Michael Blanding
  • Summer 2018
  • Article

Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor

By: Daniel P. Gross
Although tractors are now used in nearly every agricultural field operation and in the production of nearly all crops, they first developed with much more limited application. Early diffusion was accordingly rapid in these narrower applications but limited in scope... View Details
Keywords: Technology Diffusion; Spatial Technology Diffusion; Farm Tractors; R＆D; General-purpose Technologies; Technology Adoption; Agribusiness; Transportation; Research and Development; Agriculture and Agribusiness Industry; United States
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  • May, 2019
  • Article

Who Would You Like to Work With?: Use of Individual Characteristics and Social Networks in Team Formation Systems

By: Diego Gomez-Zara, Matthew Paras, Marlon Twyman, Jacqueline N. Lane, Leslie A. DeChurch and Noshir Contractor
People and organizations are increasingly using online platforms to assemble teams. In response, HCI researchers have theorized frameworks and created systems to support team assembly. However, little is known about how users search for and choose teammates on these... View Details
Keywords: Team Formation; Groups and Teams; Recruitment; Networks; Diversity
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  • 29 Sep 2014
  • News

The Bash Bug Is a Wake-Up Call

  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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  • 16 Oct 2008
  • Working Paper Summaries

Opening Platforms: How, When and Why?

Keywords: by Thomas R. Eisenmann, Geoffrey Parker & Marshall Van Alstyne
  • 13 Oct 2015
  • First Look

October 13, 2015

and Beijing turned their focus to attracting these new entities, setting the stage for Sino-Soviet competition. Based on archival research from 10 countries, including new materials from Russia and China, many no longer accessible to... View Details
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

Innovation. Cambridge: MIT Press, forthcoming A rich and distinguished body of research has documented the importance of user innovations. For the most part, this literature has found that View Details
Keywords: Sean Silverthorne
  • 09 May 2018
  • News

You Can’t Handle The Truth About Facebook Ads, New Harvard Study Shows

  • 04 Jun 2013
  • First Look

First Look: June 4

his latest collection available to the broader entrepreneur community. Divided into 13 areas of focus, the book's contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes,... View Details
Keywords: Sean Silverthorne

    Leslie A. Perlow

    Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

    • 01 Apr 2013
    • News

    Using the Crowd as an Innovation Partner

    • April 19, 2023
    • Editorial

    Extreme Views Are More Attractive Than Moderate Ones

    By: Amit Goldenberg
    Do you ever feel like everyone on social media has a more extreme viewpoint than your own? We often blame social media companies for the cacophony of politically extreme opinions around us. After all, these companies are generally motivated to promote the most... View Details
    Keywords: Social Media; Networks
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    • 06 Jul 2016
    • News

    The UX Secret That Will Ruin Apps For You

    • 07 Nov 2023
    • Research & Ideas

    When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

    job, says Isamar Troncoso, assistant professor of business administration at Harvard Business School. They often turn to photos when they must compare two final candidates with comparable skills. “It was from my own experience as a user... View Details
    Keywords: by Scott Van Voorhis
    • Research Summary

    Design Driven Innovation

    By: Roberto Verganti

    Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

    • 12 PM – 1 PM EDT, 19 May 2016
    • Webinars: Trending@HBS

    Design Thinking and Innovative Problem Solving

    In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details
    • 27 May 2021
    • News

    Facebook-backed report calls Apple privacy features anticompetitive

    • 2016
    • Book

    The Content Trap: A Strategist's Guide to Digital Change

    By: Bharat Anand
    Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
    Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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