User Experience - Publications - Faculty & Research

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HBS - The year in Review

of international travel for the MBA Program’s FIELD Global Immersion (FGI) course, an intensive, immersive experience that gives first-year students in the Required Curriculum the ability to integrate their learning in the RC through... View Details

25 Jul 2023
Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

understanding of the challenges businesses face operating in marginalized communities, especially companies addressing the racial wealth gap. Working alongside BrightUp will enable me to gain first-hand experience with a Black founding... View Details

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

support Black-owned businesses. For instance, Yelp introduced a system in which users could click a button to search for and identify local Black-owned restaurants. “We wanted to know whether the programs were effective—or if they could... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

What makes a successful entrepreneurial leader? Is it the technical brilliance of Bill Gates? The obsessive focus on user experience of Steve Jobs? The vision, passion, and strong execution of Care.com’s... View Details

Keywords: by HBS Working Knowledge

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Generative AI - Alumni

Careers Generative AI Careers Generative AI In today's dynamic job market, Generative Artificial Intelligence (GenAI) stands out as a powerful ally for job seekers, offering personalized insights into industry trends and crafting compelling application materials. View Details

Profile

Jean Luo

things and see how I liked entrepreneurship.” As early as November in her RC year, Jean began Outdoor Pass, an application that uses machine learning and social graphs to help users identify and participate in local activities with... View Details

Keywords: Financial Services; Tech

26 Feb 2013
First Look

First Look: Feb. 26

Evidence from a Natural Experiment Authors:Cohen, Alma, and Charles C.Y. Wang Abstract This paper examines whether staggered boards reduce firm value or are merely associated with it due to the tendency of low-value firms to maintain... View Details

Keywords: Sean Silverthorne

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

improves how users visualize information, receive and follow instructions, and interact with products. AccuVein, for instance, uses AR technology that converts the heat signature of a patient’s veins into an image superimposed on the... View Details

Keywords: Carmen Nobel

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

experiment with generative artificial intelligence (AI)—ramifications of its use on practice are just starting to be examined. The research sheds light on the biases that digital platforms, whether a simple messaging solution or a... View Details

Keywords: by Ben Rand; Health

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

itself, companies are considering their user data and their tech employees as the primary drivers of competitive advantage.” Frank Nagle (@frank_nagle), an assistant professor who is also affiliated with the HBS Digital Initiative, the... View Details

Keywords: by Danielle Kost

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

knew from previous experience leading data science at Gap Inc. that consumers get frustrated with slow mobile apps. To him, the most important engineering requirement was providing users with a response to... View Details

Keywords: by Dina Gerdeman; Retail

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Advisory Board - Entrepreneurship

Interactive Messaging Unit (IMU), the online industry's catalyst for going "beyond the banner" and standardizing new ad formats that dramatically enhanced both the user experience and ad performance. His... View Details

01 Sep 2023
News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details

Keywords: Jen McFarland Flint; Real Estate

28 Jul 2020
Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

prevalence of discrimination among their users by making careful design choices, says Luca, the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School, who has been studying platform design for... View Details

Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service

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Alumnae Circles - Alumni

their Alumni Profile . To provide a positive and cohesive experience for everyone, we are not currently placing new inquiries outside of the enrollment period. Apart from the three default matching factors (region, neighborhood, and... View Details

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

of randomness. They then crafted prompts—the questions users ask an AI tool—about specific products like toothpaste and laptops, seeking hundreds of responses about whether the “customer” would choose to purchase products at various price... View Details

Keywords: by Kristen Senz

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Career Re-Entry & Flexible Work - Alumni

Learning to create an effective network, improve your interpersonal skills, access new information, and connect with important organizational stakeholders in this self-guided course. Resume Maintenance Make it a habit to document your career View Details

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Design Thinking Course | HBS Online

processes Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises Practice empathy in applying a human-centered approach to design techniques, such as user... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

consumer believes." Along with Michael Norton, professor of marketing, Avery explores those extremes in a recent HBS teaching note, Learning from Extreme Consumers. The researchers developed the concept as part of the Field Immersion View Details

Keywords: by Michael Blanding

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Online Business Strategy Course | HBS Online

deepen your company’s competitive advantage. We live in an ever changing world and in order to keep up and become successful, continuous education is a must-do. Ozgur Taskaya User Acquisition Manager at Adcash Make stronger strategic... View Details

Publications