Publications

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13 Apr 2021
News

Unlocking Diversity's Promise: Psychological Safety, Trust and Inclusion

2012
Book

Restoring Trust in Organizations and Leaders: Enduring Challenges and Emerging Answers

By: Roderick Kramer and Todd Lowell Pittinsky

Recent events around the world, especially in the financial sector and with respect to government performance, have severely undermined people’s trust in both private organizations and public institutions. In no small measure, these substantial and enduring declines in... View Details

Keywords: Trust; Leadership; Public Opinion; Social Psychology; Financial Services Industry; Public Administration Industry

25 May 2018
Working Paper Summaries

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

Keywords: by Grace Gu and Feng Zhu; Service

June 2024 (Revised March 2025)
Case

Wemade: (Re)Establishing Trust in Blockchain Games (A)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So

This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details

Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea

Educators

30 Jun 2021
News

Author Talks: Sandra J. Sucher on the Power of Trust

11 Oct 2021
News

The Science of Building Trust with Clients for Consultants

January 2000
Case

Selecting a New Name for Security Capital Pacific Trust

A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details

Keywords: Brands and Branding; Financial Services Industry

Educators

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

When an algorithm recommends ways to improve business outcomes, do employees trust it? Conventional wisdom suggests that understanding the inner workings of artificial intelligence (AI) can raise confidence in such programs. Yet, new... View Details

Keywords: by Rachel Layne

Research Summary

Antecedents and Consequences of Trust in Intraorganizational Relations: An International Comparison

This project moves the level of analysis to the intraorganizational level. The empirical context consists of internal relationships between the Information Systems (IS) function and the user groups. Are better project management techniques, better software development... View Details

March 2006
Article

Do I Contribute More When I Trust More?: Differential Effects of Cognition- and Affect-based Trust

By: K. Y. Ng and Roy Y.J. Chua

Keywords: Trust; Cognition and Thinking; Outcome or Result

Web

Building Trusted Organizations - Course Catalog

HBS Course Catalog Building Trusted Organizations Course Number 1825 Professor of Management Practice Sandra Sucher Fall; Q2; 1.5 credits Overview Trust is the foundation of every meaningful... View Details

13 May 2020
Blog Post

Crisis Leadership with Nikhil Patel: The Critical Importance of Trust

says, “and parked underneath a tree to meet with gang members. We asked them, ‘What could the city do over the next three, six, and twelve months to improve lives and reduce gun violence?’” The point, Patel understood, was to build trust... View Details

Keywords: Nonprofit / Government; Social Enterprise

16 Aug 2021
News

Building Trust from the Inside Out with Sandra Sucher

December 2023
Teaching Note

Viceroy Research versus Medical Properties Trust

By: Jonas Heese and Joseph Pacelli

Teaching Note for HBS Case No. 124-027. View Details

June 1960
Case

First Pennsylvania Banking & Trust Co.

By: John H. McArthur

Keywords: Banking Industry

03 Oct 2023
News

10 Pitfalls That Destroy Organizational Trust

Article

Factors Affecting Trust in Market Research Relationships

By: C Moorman, R. Deshpande and G. Zaltman

Keywords: Trust; Markets; Research; Relationships

Article

Moral Dilemmas and Trust in Leaders during a Global Health Crisis

By: Jim A. C. Everett, Clara Colombatto, Edmond Awad, Paulo Boggio, Björn Bos, William J. Brady, Megha Chawla, Vladimir Chituc, Dongil Chung, Moritz A. Drupp, Shristi Goel, Brit Grosskopf, Frederik Hjorth, Alissa Ji, Caleb Kealoha, Judy S. Kim, Yangfei Lin, Yina Ma, Michel André Maréchal, Federico Mancinelli, Christoph Mathys, Asmus L. Olsen, Graeme Pearce, Annayah M. B. Prosser, Niv Reggev, Nicholas Sabin, Julien Senn, Yeon Soon Shin, Walter Sinnott-Armstrong, Hallgeir Sjåstad, Madelijn Strick, Sunhae Sul, Lars Tummers, Monique Turner, Hongbo Yu, Yoonseo Zoh and Molly J. Crockett

Trust in leaders is central to citizen compliance with public policies. One potential determinant of trust is how leaders resolve conflicts between utilitarian and non-utilitarian ethical principles in moral dilemmas. Past research suggests that utilitarian responses... View Details

Keywords: COVID-19 Pandemic; Impartial Beneficence; Utilitarian Responses; Trust; Ethics; Public Opinion; Leadership Style