Publications
Publications
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- Faculty Publications (5,844)
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
- January 2025
- Case
AI Meets VC: The Data-Driven Revolution at Quantum Light Capital
By: Lauren Cohen, Grace Headinger and Sophia Pan
Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
- January 2025
- Supplement
Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery (B)
By: Nien-hê Hsieh and Derek C. M. van Bever
Recounts a pivotal moment in Martin Luther King Jr.'s life during the Montgomery Bus Boycott, where a profound prayer amidst threats to his life renewed his faith and resolve to lead the movement. This transformative experience marked the beginning of his lifelong... View Details
- January 2025
- Case
Ontra: Embracing GenAI in the Legal Technology Industry
By: Christopher Stanton and George Gonzalez
Ontra built a network of legal professionals to enable financial institutions to outsource contract negotiations. The rise of generative AI inspired the company to build software solutions to streamline its processes through automation. Now company leadership must... View Details
- January 2025
- Case
PayJoy: Financing for the Next Billion
By: Boris Groysberg and Sarah L. Abbott
PayJoy, an impact-driven financial technology company founded in 2015, provides smartphone financing and other financial products to customers who lack access to traditional credit products. As of early 2025, PayJoy had issued $2.5 billion in loans to 13 million... View Details
Keywords: Social Impact; Fintech; Underbanked; Algorithm; Data Analysis; Technology; Business Startups; Business Model; Growth and Development; Information Technology; Social Enterprise; Developing Countries and Economies; Credit; Mission and Purpose; Entrepreneurship; Financing and Loans; Financial Services Industry; Technology Industry; South America; South Africa; Asia; Latin America; Africa; Southeast Asia
- January 2025
- Case
The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)
By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
Pre-abstract:
This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.
Abstract: Florian Hillen, co-founder... View Details
Abstract: Florian Hillen, co-founder... View Details
- January 2025
- Supplement
The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)
By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
Pre-abstract:
This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.
Abstract: Florian Hillen, co-founder... View Details
Abstract: Florian Hillen, co-founder... View Details
- January 2025
- Case
Reimagining the Employee Experience at the LEGO Group
By: Amy Edmondson, Mark Mortensen and Elisabeth Powell
In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details
- January 2025
- Case
Driving Efficiency and Sustainability at P&G China
By: Feng Zhu, Philip Kuai and Billy Chan
P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details
- January 2025
- Case
A Tiger in the Tank: Exxon Sues Investors
By: Clayton S. Rose, Sarah Sasso and James Weber
In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Decision Making; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Civil Society or Community; Social Issues; Adaptation; Investment Activism; Lawsuits and Litigation; Business and Shareholder Relations; Medical Devices and Supplies Industry; Health Industry; Energy Industry; United States; Netherlands; Norway
- 2025
- Article
Humor as a Window into Generative AI Bias
By: Roger Samure, Julian De Freitas and Stefano Puntoni
A preregistered audit of 600 images by generative AI across 150 different prompts explores the link between humor and discrimination in consumer-facing AI solutions. When ChatGPT updates images to make them “funnier”, the prevalence of stereotyped groups changes. While... View Details
- January 2025
- Case
Redwood & Strong: The Value of a Consulting Engagement
By: David G. Fubini and Patrick Sanguineti
The board of Redwood & Strong LLP (R&S), the American branch of a large global law firm, is meeting to review the findings of a recent strategic initiative designed to identify potential merger candidates. The request for the engagement originated from Daniel Crawford,... View Details
- January 2025
- Case
Apax Partners: Deciding Whether to Bid for Trader Corp.
By: Benjamin C. Esty and Edward A. Meyer
Apax Partners’ investment committee was scheduled to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made... View Details
Keywords: Value Creation; Network Effects; Private Equity; Growth Management; Digital Marketing; Business Strategy; Competitive Advantage; E-commerce; Valuation; Competition; Digital Platforms; Digital Strategy; Digital Transformation; Transition; Investment; Risk and Uncertainty; Information Industry; Information Industry; Information Industry; Canada; United Kingdom; New York (state, US); New York (city, NY)
- January 2025
- Case
Cyber Oversight: SolarWinds Board of Directors
By: Lynn S. Paine
In 2020, just two years after its IPO, information technology company SolarWinds discovered that it was the victim of an attack on its information systems by Russian hackers. The incident, known as the Sunburst attack, was costly for the company, and certain... View Details
- 2025
- Working Paper
Causes and Extent of Increasing Partisan Segregation in the U.S. – Evidence from Migration Patterns of 212 Million Voters
By: Jacob R. Brown, Enrico Cantoni, Vincent Pons and Emilie Sartre
Using data on the residential location and migration for every voter in U.S. states recording partisan registration between 2008–2020, we find that residential segregation between Democrats and Republicans has increased year over year at all geographic levels, from... View Details
- January 2025
- Article
Communication Within Firms: Evidence from CEO Turnovers
By: Stephen Michael Impink, Andrea Prat and Raffaella Sadun
This paper uses novel, firm-level communication measures derived from communications metadata several months before and after a CEO transition for 102 firms to study whether and how this organizational event is reflected in employees’ communication flows. We find that... View Details
- January 2025
- Case
Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions
By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details
Keywords: Conflict Resolution; Perspective Taking; Liabilities; Family Business; Family Ownership; Business Growth and Maturation; Alignment; Cooperation; Attitudes; Behavior; Cognition and Thinking; Conflict Management; Conflict of Interests; Power and Influence; Perception; Trust; Perspective; Motivation and Incentives; Happiness; Identity; Goals and Objectives; Legal Liability; Contracts; Fairness; Values and Beliefs; Governance Controls; Governing Rules, Regulations, and Reforms; Family and Family Relationships; Manufacturing Industry; Germany
- 2025
- Working Paper
Home Sweet Home: How Much Do Employees Value Remote Work?
By: Zoë B. Cullen, Bobak Pakzad-Hurson and Ricardo Perez-Truglia
We estimate the value employees place on remote work using revealed preferences in a high-stakes, real-world context, focusing on U.S. tech workers. On average, employees are willing to accept a 25% pay cut for partly or fully remote roles. Our estimates are three to... View Details
- January 2025
- Article
Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses
By: John Guzek and Ashley Whillans
This research investigates the limited adoption of employee stock ownership plans (ESOPs) among small-to-medium sized businesses (SMBs) in the U.S. Through interviews with 30 SMB owners across various industries, we identify the key barriers to ESOP adoption as lack of... View Details
- January 2025
- Article
Reducing Prejudice with Counter-stereotypical AI
By: Erik Hermann, Julian De Freitas and Stefano Puntoni
Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details