Publications

January 1996 (Revised January 1996)
Teaching Note

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu

Teaching Note for (9-894-011). View Details

Keywords: Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States

March 2021
Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

April 2001 (Revised August 2002)
Case

Frasier (B)

By: Guhan Subramanian and Michelle Kalka

Supplements the (A) case. View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

March 2002 (Revised July 2002)
Case

TiVo in 2002: Consumer Behavior

Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details

Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

reminded everyone that “The YouTube company-wide goal is framed not just as ‘Growth’ but as ‘Responsible Growth.’” After barely meeting its 2016 stretch goal, rumors of a new goal of achieving viewership greater than for all of commercial View Details

Keywords: by James Heskett; Entertainment & Recreation; Entertainment & Recreation

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

setup is as unobtrusive as sitting in front of a computer monitor. Eye movements are captured by an optical sensor using infrared light reflected off the cornea. When his advisor at Michigan showed him a huge dataset collected from participants who were paid to watch... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation

December 2010 (Revised January 2011)
Supplement

Qualcomm Incorporated 2011 Update

By: David B. Yoffie

Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in... View Details

Keywords: Television Entertainment; Growth and Development Strategy; Opportunities; Mobile and Wireless Technology; Telecommunications Industry

18 May 2017
Cold Call Podcast

Reversing the Losing Streak on Sesame Street

Keywords: Re: Rosabeth M. Kanter & Ryan L. Raffaelli

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

role in the television industry. I've always been intrigued by the media and entertainment industry, but with the advances in digital technology it is turning out to be a particularly fruitful area for... View Details

Keywords: by Sean Silverthorne; Music

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry

fall 1976
Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow

Keywords: Television Entertainment; Society; Telecommunications Industry

Find at Harvard

October 2005 (Revised March 2006)
Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack

In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details

Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry

November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

Find at Harvard

August 2000 (Revised August 2005)
Case

STAR TV in 1993

Describes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or... View Details

Keywords: Integration; Adaptation; Globalization; Television Entertainment; Telecommunications Industry

2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia

Read Now

March 2021
Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

October 2003 (Revised February 2004)
Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details

Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry