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- All HBS Web
(223)
- News (60)
- Research (140)
- Events (2)
- Multimedia (1)
- Faculty Publications (64)
- Web
General File - Photography Collections - Historical Collections
Collections Site Credits General File Photograph Collection, ca. 1860–1975 Drilling, photograph by Dick Whittington , Los Angeles, California. Mss: 1415 1860–1975 G326 19 boxes, approx. 1,250 photographs Collection Guide From whaling ships to oil refineries, steam... View Details
- Profile
Brian T. Bedol
knew was that life,” he said. With that foundation, it was no surprise that Bedol became a successful entrepreneur himself. After graduating from Boston University with a degree in communications, Bedol became an advertising copywriter... View Details
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sleeves.—Jeff Fagnan Lisa L. Wiersma, Principal, Tribune Ventures, invests around core businesses or newspapers and television stations. Her firm, perhaps not too surprisingly, is particularly interested in ventures that are not driven by... View Details
Keywords: by Julia Hanna
- Profile
Rachel Honeth
television station in South Bend, Indiana. But while pursuing her undergraduate degree at Northwestern, she discovered that, "I was interested in the marketing and advertising aspect of sports rather... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games... View Details
- 01 Feb 1998
- News
Running Up the Score
industry as another catalyst was gathering critical mass: the dynamic pairing of television and sports. Neil R. Austrian (MBA '68), president of the National Football League, explains: "The 1958 Colts-Giants overtime game was the NFL's... View Details
Keywords: Garry Emmons
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
taught in the School's MBA and Executive Education Programs for almost 35 years without missing a class (Cal Ripken, take note). He is a prolific author (with twelve books, some three hundred case studies, and scores of journal articles to his credit); a frequent... View Details
Keywords: Marguerite Rigoglioso
- 01 Jan 2003
- News
James E. Burke, MBA 1949
senior executives. They encouraged him, for instance, when he made early forays into television advertising in the 1960s and when he suggested that Tylenol, originally available only from physicians and... View Details
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during “quirky and weird” British View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the View Details
- 01 Sep 2018
- News
The True Value of a Tweet
conclusion. What’s known about the value of Twitter in particular? SG: I think a lot of this is vanity, to be honest. In some ways it’s like the old celebrity endorsements that we saw in television advertising. How many people buy Hanes... View Details
Keywords: Jen McFarland Flint
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
songs on a music album, television episodes on a DVD, or chapters of a book. "Pure" and "mixed" refer to the condition under which those products are sold. Under a pure-bundling strategy, a firm sells only the bundle,... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
STORY Some quantitative analyses are like police procedural television programs; they attempt to solve a business problem with quantitative analysis. Some operational problem crops up, and data are used to confirm the nature of the issue... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- 01 Apr 1998
- News
Going For The Summit
CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details
Keywords: Caroline Chauncey
- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw... View Details
Keywords: James E. Aisner
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
- Web
Meet the Team | Information Technology
Chobani. Before joining HBS, she ran a successful video production and media management company for many years, serving a range of corporate, nonprofit, and educational clients. Ruth also has a background in journalism, having served as a reporter and anchor for a... View Details