Filter Results:
(201)
Show Results For
- All HBS Web
(786)
- People (4)
- News (201)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
Show Results For
- All HBS Web
(786)
- People (4)
- News (201)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
Sort by
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies include: Automobiles (electric vehicles) Bookstores (Internet sales) Department stores (discounters) Doctors (nurse-practitioners) Health insurance (HMOs) Mainframe computers (desktops) Motorcycles (dirt bikes) Network View Details
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
conclusion. What’s known about the value of Twitter in particular? SG: I think a lot of this is vanity, to be honest. In some ways it’s like the old celebrity endorsements that we saw in television advertising. How many people buy Hanes... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2016
- News
Ink
which he or she doesn’t. For anyone who follows coverage of campaigns on television or in newspapers or online, this is the secret decoder ring for how that process works.” Insider’s Pick This Town by Mark Leibovich “Leibovich understands... View Details
- 01 Mar 2004
- News
HBS Alumni Explore Tanzania
it is also surprisingly tiring. At the end of the day, it is a relief to get to our hotel and be greeted with damp facecloths and a cold glass of juice. The accommodations offer a combination of slower-paced, relaxed African atmosphere with amenities such as private... View Details
- 22 Oct 2018
- News
Capital Murder
sister cities. They’re both industry towns, and in many ways the marketing campaign for a movie or a television show is not unlike a campaign for a political candidate. You’re trying to inform people, arm them with information, remind... View Details
Keywords: Julia Hanna
- 01 Jan 2003
- News
James E. Burke, MBA 1949
senior executives. They encouraged him, for instance, when he made early forays into television advertising in the 1960s and when he suggested that Tylenol, originally available only from physicians and hospitals, be sold as a consumer... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
because there are a lot of unlikeable characters, but you want the audience to need and want to spend time with these people. And then the second thing is there has to be something universal in the theme because television is a global... View Details
- 01 Dec 2006
- News
The Hard Way
the tools to drive this small business into a multimillion-dollar international business.” Close friend Francine LeFrak, an award-winning New York City television producer and president of LeFrak Productions, describes Russo as “a force... View Details
- 01 Dec 1999
- News
The Way You See It
such as, "Other less mobile cultures have more centralized cities, with tighter cultures and families; the United States has urban sprawl, massively wasteful resource usage, looser nuclear families, and much less sense of community." Most significant consumer product... View Details
- 01 Jun 2015
- News
Screen Grab
“Traditional television can be a friction-filled experience,” he says. “Often you have to go to a certain room of the house at a certain time and find the right channel for your show—is it 723 or 694 on the cable dial? There is a long... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Sep 2004
- News
Promise & Perils
Chinese imports are flooding the domestic market. China recorded a $124 billion trade surplus with the United States last year, the biggest bilateral trade imbalance in history. Trade friction escalated late last year when the U.S. government slapped Chinese View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
Harvard Business School. In an effort to ensure parity and competitiveness among all its teams—and thereby stoke fan interest—the NFL literally shares the wealth: Some 60 percent of its nationally generated television and merchandising... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong View Details
- 01 Dec 2000
- News
Vivek Ranadivé
strongest attributes. "In some ways the case method explains why Survivor was such a popular television show," he laughs. "You throw a bunch of people into one classroom and see who shines. I wanted to learn more about people and human... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Writing for Late-Night TV: How to Write Monologue Jokes, Desk Pieces, Sketches, Parodies, Audience Pieces, Remotes, and Other Short-Form Comedy by Joe Toplyn (MBA 1979) Twenty Lane Media LLC Toplyn reveals his proven methods of writing for late-night View Details
- 01 Sep 2010
- News
Dare to be Different
deeply ingrained fidelity to certain brands — the kind of loyalty that our parents’ generation felt toward even mundane brands like Tide detergent or Miracle Whip or Sony televisions — is definitely in peril, at least in my opinion. Why... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of mouth rather than into television and print advertising. We think the best way to advertise is... View Details
- 01 Oct 2000
- News
Books
his creation of multidivisional structures present a fascinating portrait of one of the century's most impressive business minds. Neil McElroy and D. Paul ("Doc") Smelser of Procter & Gamble introduced soap operas to radio and television... View Details
- 01 Mar 2013
- News
Leveraging Female Talent
over the world. My sample includes CEOs of large companies, board members, political figures, Olympic athletes, writers, and television personalities, among others. About 10 percent are men. I understand you're also considering the issue... View Details