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08 Jul 2008
First Look

First Look: July 8, 2008

Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from... View Details

Keywords: Martha Lagace

15 Dec 2015
First Look

December 15, 2015

or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details

Keywords: Carmen Nobel

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

percent "thank you" discount offered on the total purchases at Tesco. The more a consumer spends in the store, the more information the store is collecting about consumer tastes and shopping habits, allowing it to direct more... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products