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08 Jul 2008
First Look

First Look: July 8, 2008

Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from... View Details

Keywords: Martha Lagace

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

percent "thank you" discount offered on the total purchases at Tesco. The more a consumer spends in the store, the more information the store is collecting about consumer tastes and shopping habits, allowing it to direct more... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

03 Mar 2009
First Look

First Look: March 3, 2009

platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition. Three new aspects of platform... View Details

Keywords: Martha Lagace