Taste - Publications - Faculty & Research

15 Dec 2003
Research & Ideas

The New Global Business Manager

competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details

Keywords: by Cynthia Churchwell

27 Oct 2015
News

Sweet Success

sugaring, says Turner. “I was afraid it might change the taste, but Mike and some other scientists worked on it with me, and when we tasted the first batch, it was incredible.” For the Turners, “doing it right” also involves low-impact... View Details

Keywords: Deborah Blagg

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

decided to promote the idea of wine tastings from home. Customers can order a tasting package from the company website, including the wine, tasting notes and a link to a video... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

01 Jun 2023
News

In My Humble Opinion: Very Continental

developing infrastructure projects and intra-Africa trade as well as those in value-added exports from Africa to international markets. “I’m happiest about a project when I feel we’ve established a real basis for sustainable development at scale,” she says. In high... View Details

Keywords: Julia Hanna; investment; exports; infrastructure; life experience; finance; Finance

01 Dec 2022
News

Singing to the Corn

layoffs. Even so, I remember someone pointing at me in a bar, and we hustled out of there. It certainly left a taste in my mouth of the power of strategy and thought, but I felt really bad about it.” The tension between straight-ahead... View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

transaction. "It functions that way for the same reason that eBay doesn't buy all of the products offered on its website," says Hagiu. "There's just too much stuff and too much risk. It can grow much faster and serve a wider range of View Details

Keywords: by Julia Hanna

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

tasting and flavor pairings, and chocolate decoration techniques. "It involves being a leader in connoisseurship and giving our customers a real, value-added experience by learning and connecting with the category," Koen... View Details

Keywords: by Julia Hanna; Consumer Products

20 Jan 2023
News

Free Spirits

Tilden’s cofounders, the year ahead will be a big one. They took a break one afternoon at HBS last fall to share their story, along with a tasting of the product. Sitting at a long table in the Spangler dining room, Wood pulled open the... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

01 Feb 2002
News

It's academic. (Not!)

Wasserman Taking the Game to a New Level: Zeynep Ton Finding Reason in the Irrational: Ulrike Malmendier Star Search: Boris Groysberg On the Case: First-Year Professors Develop a Taste for Teaching The Big Aha When Noam Wasserman enrolled... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Clarence Birdseye

While Birdseye did not invent the process of quick freezing, he was the first to create a commercially viable business with the technology. His advancements in the quick freezing process ensured that the foods' nutrients and taste would... View Details

Keywords: Food & Tobacco

01 Mar 2019
News

@Soldiers Field

WHAT’S THE BUZZ? EARLY TASTE In early December, the School’s Doctoral Programs hosted an interactive poster session in the Baker Library|Bloomberg Center that showcased several students’ early-stage research. One finding? In a sample of... View Details

Keywords: Arts, Entertainment

R. David Thomas

A high school dropout, Thomas began his career running four Kentucky Fried Chicken restaurants. In 1969, he opened his first Wendy's Restaurant in Columbus, Ohio. Thomas focused Wendy's successful marketing and advertising on simple, good View Details

Keywords: Restaurants & Lodging

01 Mar 2014
News

No Small Beer

cheese pairing of their wares. —Dan Morrell Taste Tester In his program, Daniels teaches everything from beer economics to taste and flavor. Ray Daniels's Cicerone Certification Program is aiming to build a... View Details

Keywords: Morrell, Daniel; craft beer; Food and Beverage Stores; Retail Trade

Web

Midwest Student Association | MBA

match their recruiting needs with the job interests of Harvard Business School. Annual Events Annual Cornhole Tournament Taste of the Midwest Potluck Bonfire and S'mores Night Midwest Sports Watch Parties Club Email Address... View Details

Web

Brew Club | MBA

Brew Club The mission of the Brew Club is to cultivate a community of beer enthusiasts to connect them to the growing beer industry and each other through brewery tours, beer education, and social events. Annual Events Speaker Series Quarterly Brewery Tours Seasonal... View Details

Portrait Project

PJ Kim

I am the 2005 Pad Thai Eating Champion of Boston. I ate 4 large platters in 30 minutes. My picture hung outside of 9 Tastes Thai Restaurant in Harvard Square for an entire year. I put it on my resume. It got me to the final rounds in all... View Details

05 Dec 2016
News

Scaling Up at Five Below

(photo by Jane M. Von Bergen / Philadelphia Inquirer) (photo by Jane M. Von Bergen / Philadelphia Inquirer) It’s the holiday season and emoji merchandise is flying off the shelves—especially poop emoji (sorry). Chalk it up to the whimsical View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

Web

Whisky, Bourbon & Spirits Society | MBA

Annual Events Whisky Wednesdays & other tastings Mixology classes Distillery tours Industry events & treks Kentucky Derby Party Club Email Address wbss@studentclubs.hbs.edu Club Co-Presidents Jenny Xiao Marguerite Joutz Morgan Marquez... View Details

Publications