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- All HBS Web
(1,503)
- People (3)
- News (209)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Mar 2015
- News
Case Study: The Speed of Light
(Photo courtesy of KDC Solar) Launched in 2011, QE solar is an operations and maintenance company focused on servicing large-scale, commercial solar energy structures—the kind typically owned by large utility companies. The company is based in New Jersey, the... View Details
- 25 Jan 2016
- News
Helping Young African Managers Find Their Way Home
the school was,” he recalls. “They were all going after the same target audience, the same speakers, the same sponsors. It just wasn’t very efficient. So I thought, Why don’t we put something together that’s agnostic of which school you... View Details
Keywords: Constantine von Hoffman
- 01 Dec 1997
- News
New Releases
Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the market... View Details
Keywords: Robert Binstock
- 01 Mar 2023
- News
The Exchange: Micro Management
on soft information could transform how we think about which entrepreneurs to target with larger or more flexible loans. Are these findings making their way into practice? Roth: Not very quickly, so we are working with a microfinance... View Details
- 01 Mar 2008
- News
One-on-One with Jim Breyer
Capital Association. When it comes to technology start-ups, Accel’s niche, Breyer ascribes the firm’s success to “a balance of people judgment, market intuition, as well as luck,” with luck sometimes claiming top billing. He candidly... View Details
- 01 Sep 2011
- News
Green Day
good ROI.” Diniz began to brainstorm with Paulo Puterman, a friend studying to get his PhD in biotechnology at the University of São Paulo who also happened to be focused on the highly efficient elephant grass/electricity equation. “After a year of talking we... View Details
- 01 Mar 2006
- News
The Producers
tax incentives), they will work on the set for months at a time and follow through on marketing once the film is complete. However, there are often no guarantees that a project will make it to the big screen, and for that reason it’s... View Details
- 01 Dec 2016
- News
The Future of Books
Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
minutes the judges pepper them with questions about everything from the particulars of their target market, to their revenue model, to the name of the venture, before offering a five-minute summing-up. It’s a good morning for the team,... View Details
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
- 01 Feb 1997
- News
Doing It Your Way
In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP.... View Details
- 01 Jun 2006
- News
A Capital Asset
tight security worldwide. There could be no soft targets anywhere. That was the wake-up call.” Bonnie Rubenstein Cohen (MBA ’67) grew up in the blue-collar “Shoe City” of Brockton, Massachusetts. Her father, Harold Rubenstein (MBA ’40),... View Details
- 05 May 2023
- News
Fail Better
that was targeted at US-born Latino youth, like second and third-generation. So their parents had come to this country and now they're navigating two worlds. We wanted to target that population at MTV, but... View Details
- 01 Jun 2000
- News
The Business of Biotech
biotechnology. The prospect is exhilarating, but the road to this brave new biotech world has more than a few bumps. With an average time line of ten years required to bring a drug to market - and the potential for failure looming every... View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Screen Saver
Entertainment Group and ahead of Cinemark Theatres), AMC has 345 theaters and nearly 5,000 screens across the United States, with about 20,000 employees hosting some 200 million moviegoers each year. (AMC has the largest market share in... View Details
- 01 Apr 1998
- News
World Class Learning
marketing efforts, which have been fairly modest to date. Historically, the School's MBA Program has relied on the strength of its far-reaching alumni network and worldwide reputation to attract non-U.S. students. "Our international... View Details
Keywords: Eileen K. McCluskey
- 06 Dec 2021
- News
What's the Word?
ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details