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  • All HBS Web  (1,503)
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  • All HBS Web  (1,503)
    • People  (3)
    • News  (209)
    • Research  (1,019)
    • Events  (9)
    • Multimedia  (4)
  • Faculty Publications  (462)
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  • 01 Mar 2015
  • News

Case Study: The Speed of Light

(Photo courtesy of KDC Solar) Launched in 2011, QE solar is an operations and maintenance company focused on servicing large-scale, commercial solar energy structures—the kind typically owned by large utility companies. The company is based in New Jersey, the... View Details
Keywords: Electric Power Generation, Transmission, Distribution; Utilities
  • 25 Jan 2016
  • News

Helping Young African Managers Find Their Way Home

the school was,” he recalls. “They were all going after the same target audience, the same speakers, the same sponsors. It just wasn’t very efficient. So I thought, Why don’t we put something together that’s agnostic of which school you... View Details
Keywords: Constantine von Hoffman
  • 01 Dec 1997
  • News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the market... View Details
Keywords: Robert Binstock
  • 01 Mar 2023
  • News

The Exchange: Micro Management

on soft information could transform how we think about which entrepreneurs to target with larger or more flexible loans. Are these findings making their way into practice? Roth: Not very quickly, so we are working with a microfinance... View Details
Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance
  • 01 Mar 2008
  • News

One-on-One with Jim Breyer

Capital Association. When it comes to technology start-ups, Accel’s niche, Breyer ascribes the firm’s success to “a balance of people judgment, market intuition, as well as luck,” with luck sometimes claiming top billing. He candidly... View Details
Keywords: Roger Thompson; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2011
  • News

Green Day

good ROI.” Diniz began to brainstorm with Paulo Puterman, a friend studying to get his PhD in biotechnology at the University of São Paulo who also happened to be focused on the highly efficient elephant grass/electricity equation. “After a year of talking we... View Details
Keywords: Julia Hanna;Sarah Auerbach; Agriculture; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities
  • 01 Mar 2006
  • News

The Producers

tax incentives), they will work on the set for months at a time and follow through on marketing once the film is complete. However, there are often no guarantees that a project will make it to the big screen, and for that reason it’s... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 01 Dec 2016
  • News

The Future of Books

Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
Keywords: April White; Publishing Industries (except Internet); Information
  • 01 Jun 2011
  • News

The Best-Laid Plans

minutes the judges pepper them with questions about everything from the particulars of their target market, to their revenue model, to the name of the venture, before offering a five-minute summing-up. It’s a good morning for the team,... View Details
Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Mar 2018
  • News

Case Study: On the Record

Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
  • 01 Apr 2002
  • News

HBS Alumni Association Board of Directors: President's Report

electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Feb 1997
  • News

Doing It Your Way

In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
  • 15 Jun 2021
  • News

Case Study: Inside Story

reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP.... View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 01 Jun 2006
  • News

A Capital Asset

tight security worldwide. There could be no soft targets anywhere. That was the wake-up call.” Bonnie Rubenstein Cohen (MBA ’67) grew up in the blue-collar “Shoe City” of Brockton, Massachusetts. Her father, Harold Rubenstein (MBA ’40),... View Details
Keywords: Garry Emmons; Executive, Legislative, and Other General Government Support; Government
  • 05 May 2023
  • News

Fail Better

that was targeted at US-born Latino youth, like second and third-generation. So their parents had come to this country and now they're navigating two worlds. We wanted to target that population at MTV, but... View Details
  • 01 Jun 2000
  • News

The Business of Biotech

biotechnology. The prospect is exhilarating, but the road to this brave new biotech world has more than a few bumps. With an average time line of ten years required to bring a drug to market - and the potential for failure looming every... View Details
Keywords: Julia Hanna
  • 01 Jun 2014
  • News

Screen Saver

Entertainment Group and ahead of Cinemark Theatres), AMC has 345 theaters and nearly 5,000 screens across the United States, with about 20,000 employees hosting some 200 million moviegoers each year. (AMC has the largest market share in... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 01 Apr 1998
  • News

World Class Learning

marketing efforts, which have been fairly modest to date. Historically, the School's MBA Program has relied on the strength of its far-reaching alumni network and worldwide reputation to attract non-U.S. students. "Our international... View Details
Keywords: Eileen K. McCluskey
  • 06 Dec 2021
  • News

What's the Word?

ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
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