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  • All HBS Web  (1,503)
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    • News  (209)
    • Research  (1,019)
    • Events  (9)
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  • All HBS Web  (1,503)
    • People  (3)
    • News  (209)
    • Research  (1,019)
    • Events  (9)
    • Multimedia  (4)
  • Faculty Publications  (462)
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  • 01 Feb 2001
  • News

HBS Alumni Association Board of Directors: President's Report

Shanghai. As we look forward to those upcoming events with anticipation, let me give you a quick status report on the important, ongoing work that our Alumni Board committees are undertaking this year. The Communications Committee, chaired by John B. Hoffmann (MBA... View Details
Keywords: conferences; committees; leadership; alumni; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2006
  • News

The Producers

tax incentives), they will work on the set for months at a time and follow through on marketing once the film is complete. However, there are often no guarantees that a project will make it to the big screen, and for that reason it’s... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 01 Dec 2004
  • News

HBS to Release 2004 Annual Report

exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 05 May 2023
  • News

Fail Better

that was targeted at US-born Latino youth, like second and third-generation. So their parents had come to this country and now they're navigating two worlds. We wanted to target that population at MTV, but... View Details
  • 01 Dec 2006
  • News

Over 50 and Job Hunting?

improving market share, for example, might target a company where sales have been stagnant for a couple of quarters. Demonstrated profitability is a key competitive asset for older MBAs. “You may be looking... View Details
Keywords: Deborah Blagg; job hunting
  • 01 Jun 1997
  • News

MBA Program:Rapid Innovation in '96

we want to convey." Marketing efforts will include creating new publications targeted at specific audiences, as well as sending HBS representatives to colleges and universities to discuss business-education... View Details
  • 01 Dec 2009
  • News

Robert Goodwin

marketing, five days from your head IT person, and so on. Why is this approach an advantage? Three reasons: First, the organizations we partner with get more diverse expertise targeted at their specific needs. Second, for individual... View Details
Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 12 Apr 2023
  • News

Step Change

this activity: Egypt's population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet... View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 01 Jun 2006
  • News

A Capital Asset

tight security worldwide. There could be no soft targets anywhere. That was the wake-up call.” Bonnie Rubenstein Cohen (MBA ’67) grew up in the blue-collar “Shoe City” of Brockton, Massachusetts. Her father, Harold Rubenstein (MBA ’40),... View Details
Keywords: Garry Emmons; Executive, Legislative, and Other General Government Support; Government
  • 01 Mar 2015
  • News

Case Study: The Speed of Light

(Photo courtesy of KDC Solar) Launched in 2011, QE solar is an operations and maintenance company focused on servicing large-scale, commercial solar energy structures—the kind typically owned by large utility companies. The company is based in New Jersey, the... View Details
Keywords: Electric Power Generation, Transmission, Distribution; Utilities
  • 15 Jun 2021
  • News

Turning Point: Tell Me More

and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building C Space, a next-generation... View Details
Keywords: politics; communication; voting; demographics
  • 01 Mar 2012
  • News

Get Creative

21st century. —JH —Carliss Baldwin is the William L. White Professor of Business Administration. She studies the process of design and its impact on firm strategy and the structure of business ecosystems. How do you successfully market an... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 25 Jan 2016
  • News

Helping Young African Managers Find Their Way Home

the school was,” he recalls. “They were all going after the same target audience, the same speakers, the same sponsors. It just wasn’t very efficient. So I thought, Why don’t we put something together that’s agnostic of which school you... View Details
Keywords: Constantine von Hoffman
  • 01 Mar 2018
  • News

Case Study: On the Record

Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
  • 01 Dec 2016
  • News

The Future of Books

Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
Keywords: April White; Publishing Industries (except Internet); Information
  • 01 Sep 2015
  • News

The Business of Love

companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages... View Details
Keywords: April White
  • 01 Jun 2014
  • News

Screen Saver

Entertainment Group and ahead of Cinemark Theatres), AMC has 345 theaters and nearly 5,000 screens across the United States, with about 20,000 employees hosting some 200 million moviegoers each year. (AMC has the largest market share in... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 01 Apr 1998
  • News

World Class Learning

marketing efforts, which have been fairly modest to date. Historically, the School's MBA Program has relied on the strength of its far-reaching alumni network and worldwide reputation to attract non-U.S. students. "Our international... View Details
Keywords: Eileen K. McCluskey
  • 01 Apr 2002
  • News

HBS Alumni Association Board of Directors: President's Report

electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 06 Dec 2021
  • News

What's the Word?

ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
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