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- All HBS Web
(1,507)
- People (3)
- News (209)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of small-business needs such as... View Details
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
Ukraine will likely intensify, roiling energy markets further and raising questions about the future of globalization, says HBS Professor Rawi Abdelal. Putin’s iron fist vs. Zelensky’s moral clarity Historian and HBS professor Nancy... View Details
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 01 Jun 2006
- News
Job One: Alumni Engagement
examining expectations for programs and ser-vices, evaluating what HBS already offers, and helping to improve marketing and communications. From the School’s perspective, the importance and influence of a vibrant, engaged alumni body has... View Details
Keywords: Peter Cooper
- 01 Mar 2016
- News
Case Study: Paper Chase
cracking the market via targeted enterprise sales. For example, BMW sending thank-you notes to its loyal customers or United sending holiday or birthday cards to top-tier frequent fliers. This would provide... View Details
- 25 Feb 2020
- News
Action Plan: Just Breathe
In the late aughts, Joe Burton (PMD 75, 2000) looked like a success story. In 2006, after a successful career in consulting and the C-suite of numerous public companies, he was named COO of McCann Worldgroup, overseeing $1.5 billion in View Details
Keywords: April White
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
elements are added.” Both businesses require vision and a healthy appetite for risk. Another similarity is permits, budgets, and a cast of people who come together to work on a common project for two or three years. Attracting a cornerstone client like View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- 12 Dec 2018
- News
Lesson Plan
Director Cognetti that the board will follow state and federal procurement laws to bid out for ongoing and as-needed services, with target dates to send out requests for proposal. It passes after some pushback and probing—a small,... View Details
- 26 Feb 2020
- News
Phoenix Rising
years—and an ineffective tax system that targets too narrow of a slice of the population at rates that are too high. “There are many interesting things in our past that are relevant for today’s discussion about which direction we want to... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2003
- News
Up Against The Firewall
managed. At some point, however, the market will favor a product that offers better security.” That’s a message being taken to heart at Microsoft, which, by virtue of its high profile and market dominance,... View Details
- 01 Mar 2019
- News
The One That Got Away
online food delivery business based in Denmark. This was our conclusion: “Just Eat seems to only work in Denmark, where business is profitable. Its other half-dozen markets are burning cash. It already has 10 percent of the Denmark... View Details
- 01 Sep 2017
- News
City of Dreams
have distinct and often disturbing memories of the country’s civil conflict. Dumith Fernando (MBA 2000) was 10 years old when some of the first riots took place in Colombo in 1984. He remembers mobs on his street, some with water registration lists they were using to... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
high-value innovation that was conceptually and strategically right for us." An initiative launched by Lafley calls upon P&G to find half of its new products outside its walls, up from 20 percent four years ago and about 35 percent today. Lafley has also pushed for... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
business by focusing on the small- and mid-sized market across all industries. The question is how to get there. Slang.ai is currently serving clients in three verticals (restaurants and hospitality, ecommerce, and brick-and-mortar retail... View Details
- 01 Mar 2013
- News
A United Front
Ferguson: Managing Manchester United." The flip side of Ferguson's acclaim, of course, is that he and his team have a large target on their backs. When the case opens on the 2012–2013 season, the club is facing a well-funded, vigorous... View Details
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
otherwise take a decade to diagnose. But NextGen Jane is building more diseases into the pipelines. “There are so many understudied areas in women’s health we could explore,” Tariyal says. Illustration by Marcos Chin The Question: “The first test I bring to View Details
Keywords: Jen McFarland Flint
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
in a small, confined space we want to be there too. Trash cans, diaper pails, litter boxes, you name it. Short term, we want to build our retail presence. Look for us in select Target stores this April!” What have been the most enjoyable... View Details
- 01 Apr 1998
- News
New Releases
in the financial management field. Over the last fifteen years, they have developed and described key concepts, such as activity-based costing (ABC), activity-based management, operational systems for learning and improvement, and target... View Details