Publications

January 2010 (Revised March 2010)
Case

Transforming ASUSTeK: Breaking from the Past

By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu

What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details

Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan

November 2009
Teaching Note

HTC Corp. in 2009 (TN)

By: David B. Yoffie

Teaching Note for [709466]. View Details

Keywords: Competition; Decisions; Brands and Branding; Customer Value and Value Chain; Telecommunications Industry; Taiwan

June 2009 (Revised November 2010)
Case

HTC Corp. in 2009

By: David B. Yoffie and Renee Kim

Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan

July 2013 (Revised July 2013)
Case

Powerchip Semiconductor Corporation

By: Willy Shih and Chen-Fu Chien

Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive... View Details

Keywords: Industry Structures; Organizational Structure; Partners and Partnerships; Competition; Horizontal Integration; Vertical Integration; Semiconductor Industry; Taiwan

April 2008
Case

Chunghwa Telecom Co., Ltd. (A)

By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong

In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman... View Details

Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Privatization; Competition; Telecommunications Industry; Taiwan

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December 1998 (Revised January 2001)
Case

Acer, Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett and Anthony St. George

Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details

Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan

28 Feb 2017
First Look

First Look at New Research, February 28

case:https://cb.hbsp.harvard.edu/cbmp/product/517051-PDF-ENG Harvard Business School Case 517-052 Nestlé: Nutrition, Health, and Wellness No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/517052-PDF-ENG Harvard Business School Case... View Details

Keywords: Sean Silverthorne

16 Jan 2020
News

Hitting the High Notes

became principal cellist of the Dallas Symphony Orchestra, and a teacher to a new generation of renowned cellists. One of his last students, Brian Thornton of the Cleveland Orchestra, launched the ACF to honor his teacher. Kim’s film tells the story of Hong, a child... View Details

Keywords: Margie Kelley

01 Mar 2023
News

Action Plan: Casting Call

market over the years. While the company continues to make envelopes and printed products, it also produces packaging for pharmacies and other e-commerce mailing needs. With 9 manufacturing facilities and more than 20 sales offices in the United States, as well as... View Details

Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing

2011
Article

Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

By: Michael Zhang and Feng Zhu

In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details

Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore

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October 1999
Teaching Note

Acer America: Development of the Aspire TN

By: Christopher A. Bartlett

Teaching Note for (9-399-011). View Details

Keywords: Computer Industry; United States; Taiwan

June 2001 (Revised December 2013)
Teaching Note

Luna Pen (A), (B), (C), and (D)

By: Kathleen McGinn and Michael A. Wheeler

Teaching Note for (9-396-156), (9-396-157), (9-898-233), and (9-396-395). View Details

Keywords: Taiwan; Germany

November 1995 (Revised February 2017)
Supplement

Luna Pen (B)

By: Kathleen McGinn and Michael Wheeler

Presents a series of multiple choice options to be distributed and discussed in class. View Details

Keywords: Decisions; Strategy; Negotiation Tactics; Performance Evaluation; Gender; Culture; Power and Influence; Germany; Taiwan

01 Sep 2007
News

Getting Security Right

government will lead to heightened tensions with the United States and allies such as Japan and Taiwan by 2020. What about Europe? The European Union poses a less immediate challenge, but a real one nonetheless. There is an element of the... View Details

Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information

01 Dec 2011
News

Li & Fung's Global Footprint

business today. What issues did you face when you returned to Hong Kong in 1972? When I returned, my friends told me, “We don’t know why you’ve come back. Hong Kong’s now too expensive. Our labor is too high, and Taiwan has taken all our... View Details

Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade

January 2024
Case

TSMC and CHIPS

By: Debora L. Spar and Julia Comeau

Keywords: Semiconductor Industry; Arizona; Taiwan

November 2022 (Revised April 2023)
Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins

In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details

Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States