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Show Results For
- All HBS Web
(550)
- News (228)
- Research (230)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
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- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
amount so specific. A round number, on the other hand, suggests that a person is just ballparking it—offering an approximate valuation based on vague knowledge. In one 2013 study, for example, participants played an online game based on the View Details
Keywords: by Carmen Nobel
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
overcome decades of TV footage of soldiers and tanks that linger in the mind. To Harvard Business School marketing professor Elie Ofek, it’s more proof that influencing long-held perceptions about a region requires more strategic... View Details
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
from the various other standards transitions we've faced before. For example, the digital TV transition benefited from a strong central authority, the U.S. government, that could order transition on a particular date certain. Not so here,... View Details
- 10 Dec 2014
- Research & Ideas
Minimum Wage Debate Is Really About Social Values
and tax policy. A: You can think that people have only crude knowledge about the minimum wage and that they get it only from screaming people on TV and, to some extent, that's true. But on the other hand, there are people screaming on... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
the same question Fahey debated with his team: to whom should this person report? To Fahey himself, signaling the importance of the role? To the Global Media Group, which is responsible for the magazine, book publishing, TV and film, and... View Details
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
of race in the workplace. "umm, He Has Pants" In efforts to be politically correct, people often avoid mentioning race when describing a person, even if that person's race is the most obvious descriptor. (Comedian Stephen Colbert often pokes fun of this tendency on his... View Details
Keywords: by Carmen Nobel
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
comparable to YouTube’s. TV distribution. The difference between an experience optimized for viewing on a small screen and one designed for sit-down watching is likely to be lost. The future of TikTok Early in YouTube’s life, it was known... View Details
Keywords: by John Deighton and Leora Kornfeld
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
New York Yankee slugger Aaron Judge, would surpass the $10.7 billion it reported in 2019—the last full season before pandemic interruptions. The league also signed new TV contracts with ESPN and TBS before this season, and next year will... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
not suppressing, influencers’ personalities. While a well-known TV star might trot out a cheesy motto for an insurance company with little reputational harm, the same isn’t necessarily true for influencers. “In the past, brands had full... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
case, lighter-skinned women have been favored in India’s ads. Advertisements in the 1980s told stories of dark-skinned women unable to find husbands until they applied fairness creams. Later, skin lightening brand Fair & Lovely linked lighter skin with success,... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
compelling story was told in anticipation of a product launch, and that became sort of the benchmark going forward for must-see TV and what brand storytelling could look like on this phenomenal platform when you've got one out of every... View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
name of the drug and the problem it could correct, but would also have to include a list of major side effects. Trying to put side effects into context in a 30-second TV spot was next to impossible. "Reminder" ads could mention... View Details
- 30 Nov 2016
- What Do You Think?
How Do Leaders Manage the Tension Between Pride and Arrogance?
in introducing a fabric into the Company’s athletic garments that, when stretched, became transparent. He went on to explain on Bloomberg TV that “Some women’s bodies don’t work for the pants.” Employee behaviors began reflecting this... View Details
Keywords: by James Heskett
- 04 May 2011
- Research & Ideas
Is Web Surfing Distracting Your Workers?
passed a ball back and forth in a video. Between tasks, however, half of the subjects were allowed to watch a video of the British comedy TV show Mr. Bean. The other half were confronted with a flashing red button at the bottom of their... View Details
Keywords: by Michael Blanding
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
publicized vaccination, generating buzz about the shot. To encourage influenza vaccinations in 2010, BlueCross BlueShield of Louisiana highlighted both mega- and micro-influencers on billboards, TV ads, and social media, increasing... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
and showrooming are not going away. They decided to charge manufacturers for putting those items on the shelf. When a company like Samsung puts TVs on display at Best Buy, Samsung is benefiting whether you buy it from Best Buy or Amazon.... View Details
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
Another example is a TV ad that Hillary Clinton’s campaign ran last December, which included the following claim: “In the last seven years, drug prices have doubled.” One of the main purposes of the ad was to highlight the need for... View Details
Keywords: by Dina Gerdeman
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers want from those that they... View Details
Keywords: by Michael Blanding
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sophisticated understanding of that market, said Wiersma. One reason the TV recorder company TiVo ran into difficulty, she said, was the company didn't understand that consumers don't want to have to get another box for their television.... View Details
Keywords: by Julia Hanna
- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
Tata-Corus is the largest out of India, and is done by a private sector entity of its own volition, away from the shadow of state influence. For these reasons, it bears noticing. The same euphoria surrounded Shenzhen-based TCL Multimedia when it acquired the French... View Details
Keywords: by Tarun Khanna